December 15, 2010

Social Media Campaigns; Introduction and Tips to Monitor Them Effectively

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Uncategorized, Web 2.0, Web Design — Tags: , , , , , , , , , , , — Magnon Team @ 5:16 am

Now that we are talking about social media campaign today…let’s begin with discussing ‘what exactly social media is’…? And this is important because it will be a futile effort discussing social media campaign if the basics of Social Media remains unclear and more-so because even today we come across many people who are not aware of the basics of social media itself.

So let’s understand:

‘Social Media can be best defined as a platform/channel which allows people to communicate (share thoughts, opinion, information, knowledge etc) with other members present on the forum, thereby fulfilling their agenda of joining the forum which could be anything- advertising, entertainment or spreading awareness for any cause’. Some common examples of popular social media in present times include Facebook, Twitter & Linkedin. Now let’s understand what is Social Media Campaign-: ‘Any campaign that is conducted on one or more social networking platforms backed by a motive is called a Social Media Campaign‘.

Monitoring Social Media Campaign-

No matter how big or small a SMC is, it is imperative for the webmaster to keep a track of the campaign on regular basis, thereby monitoring its ROI to business. However, what needs to be checked-on, primarily depends on the goal & agenda of the campaign which could differ from business to business; for example spreading awareness, promotion of website, products or services, accelerating traffic, getting customers out of visitors etc.

Campaigns running on social networking platform, can be best tracked with the help of Analytics packages like Google Analytics, Omniture SiteCatalyst and many more. These tools should be interfaced with the website to give information such as site traffic trends, referral origins, and click paths of online visitors throughout the site. Apart from using website analytics, one can also choose from several tools that are specially designed for tracking social media campaigns. Examples- HootSuite, for Twitter helps in tracking statistics, SocialToo is for tracking follows etc. If you want to use Bookmarks as a part of your campaign and want to keep a tab of how readers are sharing your wrtite-ups then PostRank is the tool for you. For tracking campaigns running on Facebook, Facebook insights is one of the best options. There are also many other free tools like Addictomatic etc which can help you in monitoring your campaign across numerous networking sites.

However before using, please ensure the tool you are about to use will give you the best desired results.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

May 15, 2010

Social Media Myths; That Needs To Be Cleared Big Times…..

Filed under: Internet Marketing, Magnon Solutions, Social Media Optimization, Social Networking, Web 2.0 — Tags: , , — Magnon Team @ 2:22 am

Off-late there has been tremendous increase in the popularity and demand of social media activities, which to a larger extent due to its nature; is also referred as social media optimization. SMO; which is the abbreviation of the term Social Media Optimization, in the present times is considered as one of the most efficient and effective ways of promotion i.e. increasing popularity of a website/product/services etc because it provides a platform from where people can promote their belongings/values among a very large range of audience (and also among the targeted audience). However, for the genuine information of all such people it needs to be said that though social media optimization is a very important form of promotion but still all that is said and what people believe about it is not completely true or is the fact.

Some of such facts are mentioned below:

Misunderstanding no. 1- Social media optimization gives you an opportunity to increase your Google Page Rank- The fact is that you cannot increase your websites’ or relevant web pages’ rank with the help of SMO, specifically tweets. Yes its provides you a chance to talk about your business among various groups of people but when it comes to page-rank then practically it doesn’t help much (but if any website groups your tweets and link them from the site with a do-follow tag, then it can help but this happens very rarely).

Misunderstanding no. 2- You cannot buy or sell product or services with the help of Social Media Optimization- This is not the fact because you can actually buy/sell things on social media however; your approach needs to be different and very smart. Moreover for selling things on social media you need to remember that your approach should be completely different from the traditional web marketing approach. Here you need to have more of a sophisticated style for pulling the crowd first and then letting them know different strategies which will help them.

Misunderstanding no. 3- You cannot maintain a record of all your friends if you start following too many- Well the truth is that you can truly keep record of your friends even if you follow too many and for this all you need to do is to use some effective tools like Tweetdeck, Twitter lists and many more. So if you want to keep a record of all your friends on twitter even if you follow a long list of friends then start using relevant tools and see the difference.

The above mentioned are some of the facts that are wrongly perceived by many…I hope my clarifications will help people in clearing their perception…!

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

August 18, 2009

SEO and SMO – though totally different, can work wonders if put together!

Filed under: Search Engine Optimization, Social Media Optimization, Social Networking — Tags: , , , , , , , , — Magnon Team @ 2:43 am

SEO and SMO are the two of the many terms that are responsible for your business promotion during this internet age. But as we see that ‘O’ stands for optimization in both the terms, we are yet to discover if both can exist together.

Let us first make a comparison based on various aspects between the two:

On Page Elements:
SEO – The search engine rankings are dependant on title tags, bold texts, headers, image titles and above all, the keywords.
SMO – Striking visual representations can grab the attention of the visitors and that influences the most, even more than coding and tags.

Titles:
SEO – The title tag carries a lot of weight in the rankings just because it tells the search engine what the page is all about.
SMO – Attractive headlines and titles capture a lot of attention and get the users click through.

Content:
SEO – The content needs to be easily readable by the search engines. This means that the quality content should have relevant keywords which are important for the page to rank well.
SMO – The content has to be in easy language for easy insight of the human readers. Moreover, it should also contain attractive statements that can hold the readers’ attention and make them convinced about what you are trying to say.

In addition to the Content:
SEO – Along with the content, the structure of the site also needs to be sound enough.
SMO – Your profile in the social networks need to be more attractive and appealing and this will surely make a big variation in SMO.

Link Building:
SEO – The links that are connected to our website are the inbound links and these links in turn help in increasing the rankings of your site in the search engines.
SMO – If you are successful in your SMO activity, you will definitely benefit with your SEO for your website.

The comparison says that SEO and SMO are built on different platforms but from this comparison we can even come to a conclusion that the two work together rather than separately. One of the best ways to draw visitors to your new website or blogs is through SMO. This activity will definitely have a long-lasting effect on the search engine rankings as well.

It is only a few years that the social networks evolved and Social Media Optimization came into existence. When people became familiar to both the concepts of SEO and SMO, they even came to know the importance of traffic to any website. Thus when compared, we see that the traffic that comes from SEO is more steady than the SMO. But when social networks are used efficiently for business, they are able to draw more traffic to their websites and convert their visitors to potential customers. In other words, the social media sites attract traffic with their brilliant networking profiles and Search Engine Optimization increases visibility on search engines with keyword ranking.

Wanna give your views to it? You are most welcome..

By: Shabana

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