December 15, 2010

Social Media Campaigns; Introduction and Tips to Monitor Them Effectively

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Uncategorized, Web 2.0, Web Design — Tags: , , , , , , , , , , , — Magnon Team @ 5:16 am

Now that we are talking about social media campaign today…let’s begin with discussing ‘what exactly social media is’…? And this is important because it will be a futile effort discussing social media campaign if the basics of Social Media remains unclear and more-so because even today we come across many people who are not aware of the basics of social media itself.

So let’s understand:

‘Social Media can be best defined as a platform/channel which allows people to communicate (share thoughts, opinion, information, knowledge etc) with other members present on the forum, thereby fulfilling their agenda of joining the forum which could be anything- advertising, entertainment or spreading awareness for any cause’. Some common examples of popular social media in present times include Facebook, Twitter & Linkedin. Now let’s understand what is Social Media Campaign-: ‘Any campaign that is conducted on one or more social networking platforms backed by a motive is called a Social Media Campaign‘.

Monitoring Social Media Campaign-

No matter how big or small a SMC is, it is imperative for the webmaster to keep a track of the campaign on regular basis, thereby monitoring its ROI to business. However, what needs to be checked-on, primarily depends on the goal & agenda of the campaign which could differ from business to business; for example spreading awareness, promotion of website, products or services, accelerating traffic, getting customers out of visitors etc.

Campaigns running on social networking platform, can be best tracked with the help of Analytics packages like Google Analytics, Omniture SiteCatalyst and many more. These tools should be interfaced with the website to give information such as site traffic trends, referral origins, and click paths of online visitors throughout the site. Apart from using website analytics, one can also choose from several tools that are specially designed for tracking social media campaigns. Examples- HootSuite, for Twitter helps in tracking statistics, SocialToo is for tracking follows etc. If you want to use Bookmarks as a part of your campaign and want to keep a tab of how readers are sharing your wrtite-ups then PostRank is the tool for you. For tracking campaigns running on Facebook, Facebook insights is one of the best options. There are also many other free tools like Addictomatic etc which can help you in monitoring your campaign across numerous networking sites.

However before using, please ensure the tool you are about to use will give you the best desired results.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

November 24, 2010

Will Linking to Numerous Websites Diminish your Web Page Rank?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 5:58 am

Most of the webmasters and search engine optimizers believe that the more backlinks/in-links/in-coming links you have on important pages of your website, (homepage, product pages, service pages etc) the more are the chances of your site being preferred and valued by the search engines. And this will be followed by increase in the chances of your web pages getting top page ranks.

This is because, Google Page Rank depends heavily upon the number of backlinks your web pages have and also because at many occasions Google has clearly stated that the outgoing links on the web pages does not have any direct influence on the page rank. And so, instead of giving links to many other prominent sites, one must pay more attention in getting links form them. However, when we say ‘getting links’ which means ‘backlinks’, it means getting them from quality sites i.e. sites that have high page rank from Google.

However, many times it becomes difficult for webmasters to get backlinks for their sites when they do not choose to give links to other sites. If this is the situation with you too, then there is a solution…If at all you cannot do without giving link to others then make sure you are linking your site to sites and are genuine, reputed and has high page rank and not to any other site that comes your way. It is very necessary because if a site gets banned due to its unethical practices and has a link of your site on it, then your site will also get in their network and this may increase the possibilities of getting you into a bad reputation.

Thus it is advisable that instead of cutting down on the number of outgoing links, ensure that you link your site with only trustworthy ones. And in case if it becomes necessary for you to link with someone you don’t know much about, then never ever forget to use no-follow tags; which helps in giving the crawlers necessary signal.

And most importantly, remember linking to sites will neither influence not affect your page rank till you are sure about whom you are linking to.

Thus, it is never the numbers but always the quality that works!

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

September 20, 2010

SEO Tips to Keep Your Site in Good Health

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , — Magnon Team @ 12:27 am

Routine SEO check-up of a website; which includes timely scanning, page rank analysis, link monitoring and content updating among others, is one of the most important activities that needs to be undertaken to keep a live site in a good condition. Not only these maintenance activities help in keeping a site in a good condition but also greatly helps in its reputation management (if performed after a detailed study of advantages & disadvantages of any particular activity that is undertaken as a part of routine SEO check).

However there are a few activities, which are of utmost importance and should necessarily be conducted as a part of SEO maintenance.

Some of such activities are mentioned below, let’s see:

Complete site index check-up- In most of the cases it happens that the search engine optimizer tries to get away with his/her responsibility by just monitoring the number of web URLs indexed on Google. However, it is advisable that you should get a thorough check done in terms of repeated Meta tags, number of dynamic URLs, similar header tags etc.

Robots.txt protocol verification- Never let your webmaster ignore the presence of Robots.txt file on the site as it is what you can tweak to control content indexation in case of proper content strategy in mind.

SERPs’ Meta check- “Search Engines Result Pages Meta Check”; this is one of the most important things that needs to be done on a regular basis because as a matter of fact, most of the problems can be figured out by scanning the search index. Moreover, also because Meta tags, page titles, URLs etc greatly signifies the importance of the content present on the website.

Duplicate content check- It is a fact that everyone should be aware of… ‘Duplicate content in most of the cases can prove to be fatal for a website’. Therefore it is very necessary for the webmasters to ensure that not even a single paragraph containing duplicate content should be present on a website.

For any type of information related to SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

August 2, 2010

Want To Create A Superb Search Engine Optimized Landing Page…Here Are the Tips!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , — Magnon Team @ 12:36 am

Now-a- days website optimizers & webmaster try numerous ways to get a wonderful search engine optimized landing page for their website and the main reason behind this is frequent & effective indexing of their site by major search engine like Google Yahoo Bing etc. And indeed one of the most popular ways by which they aim to do so is by getting wonderfully designed web page that can convince online clients within minutes. However, while paying much attention on design aspects of a web page most of the web developers forget to give due attention to other necessary aspects.

Some of such aspects which you need to take care-of are:

Do not focus only on 1-2 keywords or keyword phrases rather make a wide list of keywords & focus on all of them-there was a time when people would only pay attention on 1 or 2 keywords but now time as well as most of Google’s algorithms have changed and so it is the time when you need to change your techniques too. Thus focus on maximum number of keywords to get more attention from search engines thereby getting wider range of target audience and more of online clients.

Try to increase relevancy of your keywords and not its density- always remember it is not the repetition of keywords that help but it is the relevancy that helps the most.  Now-a-days it is also very necessary to pay proper attention on other factors like relevancy, context, references and traction. Remember search engine robots are intelligent enough to figure out if the copy was written for search engines or otherwise.

Pay double the time on optimizing elements like semantic markup, code optimization, clean code and many more. Ensure that your page titles, H-tags etc are perfectly placed & used.

If you are using Graphics then necessarily ensure that the page load time is not increasing and very importantly- graphic codes are well optimized.

If you are using enough content on your page to pass on the information to your visitors then it is necessary for you to highlight the most important lines/information within the content. Also, never forget to link important content/information with relevant anchor texts on your site  to ensure proper inter-linking of pages for better crawling.

Try the above mentioned and see the results!

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

May 15, 2010

Social Media Myths; That Needs To Be Cleared Big Times…..

Filed under: Internet Marketing, Magnon Solutions, Social Media Optimization, Social Networking, Web 2.0 — Tags: , , — Magnon Team @ 2:22 am

Off-late there has been tremendous increase in the popularity and demand of social media activities, which to a larger extent due to its nature; is also referred as social media optimization. SMO; which is the abbreviation of the term Social Media Optimization, in the present times is considered as one of the most efficient and effective ways of promotion i.e. increasing popularity of a website/product/services etc because it provides a platform from where people can promote their belongings/values among a very large range of audience (and also among the targeted audience). However, for the genuine information of all such people it needs to be said that though social media optimization is a very important form of promotion but still all that is said and what people believe about it is not completely true or is the fact.

Some of such facts are mentioned below:

Misunderstanding no. 1- Social media optimization gives you an opportunity to increase your Google Page Rank- The fact is that you cannot increase your websites’ or relevant web pages’ rank with the help of SMO, specifically tweets. Yes its provides you a chance to talk about your business among various groups of people but when it comes to page-rank then practically it doesn’t help much (but if any website groups your tweets and link them from the site with a do-follow tag, then it can help but this happens very rarely).

Misunderstanding no. 2- You cannot buy or sell product or services with the help of Social Media Optimization- This is not the fact because you can actually buy/sell things on social media however; your approach needs to be different and very smart. Moreover for selling things on social media you need to remember that your approach should be completely different from the traditional web marketing approach. Here you need to have more of a sophisticated style for pulling the crowd first and then letting them know different strategies which will help them.

Misunderstanding no. 3- You cannot maintain a record of all your friends if you start following too many- Well the truth is that you can truly keep record of your friends even if you follow too many and for this all you need to do is to use some effective tools like Tweetdeck, Twitter lists and many more. So if you want to keep a record of all your friends on twitter even if you follow a long list of friends then start using relevant tools and see the difference.

The above mentioned are some of the facts that are wrongly perceived by many…I hope my clarifications will help people in clearing their perception…!

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

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