August 6, 2011

Tips for Successful Image Optimization…!

Filed under: Image Optimization Techniques, Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 2:38 am

Now that we are talking about Image Optimization and techniques for easy image optimization today, let me first ask you all- if you get a document which is full of text and has no image at all … and then you have another copy of the same document but this one has interesting images to support the text and information presented on the document…then which document will you prefer to read, the one which has plain text or the one with images to support the text….I am sure most of you will choose the second one with images. This is absolutely normal, because though image communicates passively, but when complimented with text, it becomes the easiest medium for multiple-way communication. And hence if some information along with supporting images is presented on a website then it is sure to get more traffic…!

Hence, because of all the above mentioned reasons, is has become very important to optimize the images used on a web-pages/websites.

Now let’s discuss image optimization and techniques for successful image optimization-:

The first thing that needs to be kept in mind is- Image Optimization is all a matter of Keywords. Just at SEO/Search Engine Optimization needs relevant keywords to achieve high page-ranks similar is the case with Image Optimization which requires relevant text and keywords to perform for the page.

Effective techniques which will help you in Optimizing Images are mentioned below, have a look:-

a-    Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b-    ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c-    Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d-    File-name- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e-    Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/


a- Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b- ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c- Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d- Filename- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e- Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/

July 28, 2011

What makes Mobile Site and Mobile SEO Important…?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , , , , — Magnon Team @ 4:13 am

At the Internet Advertising Bureau’s Annual Leadership meet, the CEO of Google: Dr. Eric Schmidt said, “mobile search in the recent times has grown much faster than the desk-top searches …” Going by this, we can come to the conclusion that it’s high-time for businesses to pay crucial attention on mobile as a medium of their marketing campaign, for it can drive consequential traffic to one’s website which leads to increase in business and revenue.

Hence if you are thinking of using the mobile technology as a medium for your business promotion and marketing, then a few strategies which you need to follow to get desired results and maximum visibility are mentioned below, have a look-

- The first thing you need to keep in mind is, no mobile technology will help you in escalating your business for good, until you get your mobile website designed and developed for the purpose. Hence having a mobile website is no more a choice but a mandate. For those who are new to the term- Mobile Site or Mobile Website, let’s first understand what is a mobile website- “The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smart-phone or tablet computer, connected to a wireless network (source: http://en.wikipedia.org/wiki/Mobile_Web)”

Get the best DIS_Device Independent Strategy:-

As we know, now-a-days search engines (Google, Yahoo, Bing etc) determines the PR (page rank) of a web page after considering numerous factors with respect to mobile browsers. Such factors are- websites’ performance on a mobile based browser, usability, downloading speed and screen rendering etc. This makes it perfectly clear that a search optimized website which efficiently encloses functionality and important content from the main sites will rank higher in results than a website that is just reformatted to fit in a mobile screen.

Hence, it is very important for businesses to get a device independent strategy that efficiently supports mobile OS.

Execute SEO Practices (traditional search engine optimization) on Mobile Platform:-

- Use of related Keywords in Title and Body- use of keywords in title and body makes the content more clear and focused which is good because mobile searches are mostly specific, short and crisp.

- Never miss out on Page Titles & Page Descriptions- these are the first elements which help the mobile browsers in understanding the gist of the page and in deciding…whether it should show in the results or not. Adding, make sure your page titles are similar to search terms used by maximum searchers.

- Web Page Coding- as we know, we have a wide variety of Operating Systems which are so-called supported by mobile browsers. Hence it is necessary for you to choose the best suiting coding like HTML Coding. This coding format is recommended because mobile browsers decipher HTML codes easily to arbitrate search relevancy.

Mobile Search… 5 Years – from Now

Actively increasing number of mobile purchase (urban & rural area) coupled with tremendous growth in mobile technologies, indicate that in coming times or say 5 years-from now, mobile/mobile search will be fundamental in driving huge website traffic to businesses (or, it may even overshadow the desktop-traffic). And for this, organizations should assimilate latest coding languages like HTML5 etc in their SEO practices to achieve improved usability and superior performance, leading to increased page ranks.

For more information, please visit: http://www.google.co.in/

March 10, 2011

Organic Search VS Paid Search !

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 12:35 am

Organic search is the search that has results appearing in SERP because they are highly relevant and well optimized from search engine’s point of view. They are the result of high-impact search engine optimization process and are completely keyword based. They are also referred as free search results. Paid search also known as inorganic search or even commonly termed as PPC (PAY PER CLICK), on the other hand are sponsored links used for advertising or promoting the business for a short period of time. They are used in the form of advertising campaign where the advertisers need to pay to the search engines, every time online visitors click on the ad. The position and rankings of paid search result depends heavily upon the bid money.

Organic search gives long time and life time results however, paid search results are quick and temporary, which means as long as you spend money on the campaign your ads will appear in the SERPs and the moment you stop, it will also disappear.

The basic difference between organic search and paid search are in the form of:

Position of appearance- organic search results appear on the right hand side of the page, just below the search box & above organic results. They have yellow background.

Duration of results- organic results are slow but life-time results which means once they start appearing, they continue to show for quite a long period of time. Paid search are quick in showing results but they quickly disappear too.

Trust level- in case of trust level, it can be said that they are moderate in case of organic search but it is less in case of paid-search as these result quickly goes off (the moment you stop campaigning)

Difficultly in achieving top positions- acquiring top positions in organic search requires lot of continuous effort but can be achieved relatively easily in paid search (first and foremost, it is the matter of the amount of money you spend).

Traffic volumes- Though traffic volume depends on the position of various keywords in organic search however, in the case of paid search the traffic is high for important keywords.

Advantages and disadvantages of organic search and paid search!

Organic Search (advantages):

- They do not charge any money
- They are natural results, thus more reliable
- These results take time to appear but are long lasting
- It has been observed that they are more appreciated than the paid search results, thus more clicked

PPC (advantages):

- Results come quickly
- The more money you spend, the higher ranking you are likely to get
- It has ability to assess most preferred keywords for organic searches
- It has the ability to connect audience to more targeted landing page

Organic Search (disadvantages):

- It is a time taking process
- At times it can be a costly affair because rate per hour of SEO can be expensive
- High ranking & visibility of every web-page in SERPs is very difficult.

PPC (disadvantages):

- It consumes lot of money
- The click scheme involved in it is very common

Organic search or Paid Search; which is more suitable!

Though both the methods have its own advantages and disadvantages and are beneficial for online marketing in their own right, but it is widely believed that Organic Search is far more effective in the long run as it delivers life time results. On the other hand PPC; which is extremely costly can be beneficial only for a small period of time. Never-the-less it is also highly effective because it helps to target the niche audience, as soon as one wants.

So if you too are thinking of promoting your business by any of the above mentioned methods, then it is necessary to say that you should first properly analyze your nature of business, budget and every other aspect and only then decide on the method you would follow. This will not only ensure good results but will also keep you on the safer side.

For information on Mobile Marketing/SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Hosting & Maintenance etc, please visit:

http://magnonsolutions.com/

February 16, 2011

4 Factors that will help your Blog Outshine Others

Filed under: Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 6:43 am

Now-a-days, almost every organization and individual owns a blog and their ardent desire is to make their blog a very popular one on Google with maximum back links and high page rank. However, there are very few who actually know the correct process for making their blog popular and successful with increasing traffic coming to it.

So for all such people who lack in proper knowledge that can make their blog a popular and successful one, we have mentioned some information which will prove to be useful.

Have a read-through:

Publish more frequently- Always remember, the more posts you publish on your blog, the more authenticated and reliable one your blog will be considered by Google. It means if there is a 2 years old blog site which publishes 1 post every month or every 2 months and there is your blog which is just half-an-year old but on it 2-3 posts are published every week, then chances are quite likely that your blog will be considered as more matured and trusted one by the search engine and its page rank will also be higher than the older one. So make it a point to publish as many posts as you can and as frequently as you can.

Quality is more important than Quality- Although as mentioned, it is very important for a blog to publish posts frequently in order to remain in the good books of Google however, not to undermine is the fact that quality is more important than quantity and always be so, not only for Google but for every other search engines. So when you are publishing posts on your blog, make sure you are not being driven by the time factor and compromising on the quality. Ensure whatever you are posting has quality and is worth being posted on your blog, thus they are unique and informative.

Proper Interlinking- Efficient linking is as important as posting. No matter how many posts you publish every week, it will be of practically no use if your blog is not interlinked- read more and keyword based linking. Interlinking of the inner pages of the website with the home page with high page rank and keywords within the content linked with other relevant content always proves to be beneficial as it shows the vastness of the blog and gives an impression of the detailed information it contains.

Keep the fundamentals correct- Make sure you never loose out on the basics of content. It means, while writing the content for the post, ensure that the basics of content writing – keyword density, keyword proximity, keyword prominence etc are kept intact. Being SEO friendly is a very important thing to be for the blog contents. And last but not the least, neither ignore the keywords nor be over-obsessed with it. What precisely I mean is that the content for the blog post should be unique, informative, grammatically correct, rich and social media as well as SEO friendly. Intact

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

December 15, 2010

Social Media Campaigns; Introduction and Tips to Monitor Them Effectively

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Uncategorized, Web 2.0, Web Design — Tags: , , , , , , , , , , , — Magnon Team @ 5:16 am

Now that we are talking about social media campaign today…let’s begin with discussing ‘what exactly social media is’…? And this is important because it will be a futile effort discussing social media campaign if the basics of Social Media remains unclear and more-so because even today we come across many people who are not aware of the basics of social media itself.

So let’s understand:

‘Social Media can be best defined as a platform/channel which allows people to communicate (share thoughts, opinion, information, knowledge etc) with other members present on the forum, thereby fulfilling their agenda of joining the forum which could be anything- advertising, entertainment or spreading awareness for any cause’. Some common examples of popular social media in present times include Facebook, Twitter & Linkedin. Now let’s understand what is Social Media Campaign-: ‘Any campaign that is conducted on one or more social networking platforms backed by a motive is called a Social Media Campaign‘.

Monitoring Social Media Campaign-

No matter how big or small a SMC is, it is imperative for the webmaster to keep a track of the campaign on regular basis, thereby monitoring its ROI to business. However, what needs to be checked-on, primarily depends on the goal & agenda of the campaign which could differ from business to business; for example spreading awareness, promotion of website, products or services, accelerating traffic, getting customers out of visitors etc.

Campaigns running on social networking platform, can be best tracked with the help of Analytics packages like Google Analytics, Omniture SiteCatalyst and many more. These tools should be interfaced with the website to give information such as site traffic trends, referral origins, and click paths of online visitors throughout the site. Apart from using website analytics, one can also choose from several tools that are specially designed for tracking social media campaigns. Examples- HootSuite, for Twitter helps in tracking statistics, SocialToo is for tracking follows etc. If you want to use Bookmarks as a part of your campaign and want to keep a tab of how readers are sharing your wrtite-ups then PostRank is the tool for you. For tracking campaigns running on Facebook, Facebook insights is one of the best options. There are also many other free tools like Addictomatic etc which can help you in monitoring your campaign across numerous networking sites.

However before using, please ensure the tool you are about to use will give you the best desired results.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

November 24, 2010

Will Linking to Numerous Websites Diminish your Web Page Rank?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 5:58 am

Most of the webmasters and search engine optimizers believe that the more backlinks/in-links/in-coming links you have on important pages of your website, (homepage, product pages, service pages etc) the more are the chances of your site being preferred and valued by the search engines. And this will be followed by increase in the chances of your web pages getting top page ranks.

This is because, Google Page Rank depends heavily upon the number of backlinks your web pages have and also because at many occasions Google has clearly stated that the outgoing links on the web pages does not have any direct influence on the page rank. And so, instead of giving links to many other prominent sites, one must pay more attention in getting links form them. However, when we say ‘getting links’ which means ‘backlinks’, it means getting them from quality sites i.e. sites that have high page rank from Google.

However, many times it becomes difficult for webmasters to get backlinks for their sites when they do not choose to give links to other sites. If this is the situation with you too, then there is a solution…If at all you cannot do without giving link to others then make sure you are linking your site to sites and are genuine, reputed and has high page rank and not to any other site that comes your way. It is very necessary because if a site gets banned due to its unethical practices and has a link of your site on it, then your site will also get in their network and this may increase the possibilities of getting you into a bad reputation.

Thus it is advisable that instead of cutting down on the number of outgoing links, ensure that you link your site with only trustworthy ones. And in case if it becomes necessary for you to link with someone you don’t know much about, then never ever forget to use no-follow tags; which helps in giving the crawlers necessary signal.

And most importantly, remember linking to sites will neither influence not affect your page rank till you are sure about whom you are linking to.

Thus, it is never the numbers but always the quality that works!

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

June 4, 2010

Tips to Block Web Pages from Being Indexed By Google!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking — Tags: , — Magnon Team @ 2:30 am

It is quite common that due to some major factors many times search engine optimizers wish to prevent some pages of their website from being indexed by search engines like Google, Yahoo, and Bing etc. The are many reasons which makes it necessary for the webmasters to stop some particular pages of their site from being crawled by Google. One such reason is: when any particular page of the website is under some revamping work or the ‘then present content’ or the page is not relevant enough to be shown to the search engines.

Though the above mentioned reasons are very common factors which forces the webmasters to prevent pages from being cached however, another important reason which makes it necessary for the optimizers to hide some pages are when the webmasters do not wish to show them to the search engines. These pages could be slightly important pages like security, privacy or log-in pages and the most obvious reason could be that they would want to make those pages visible to the online visitors only when they click on the website. Security & privacy of business/website could be another important reason and it may also happen that the webmasters may feel that crawling of technical pages like external Java script, CSS or admin pages is not of much help and so there is no point in getting them crawled by the search engines.

Now that we have discussed a lot about why webmaster wish to block some pages of their site from being crawled by Google at some point of time, it also needs to be mentioned that though there are many people who think of doing the same, however most of them lack in the knowledge that can enable them to do so. So to help all such people in blocking their web pages from the search engines, we have mentioned some tips. Let’s see:

Use lock & key method- with this method you will be able to lock some pages of your site whenever you want thus hiding them from Google. For this you need to use a username & password login gateway for the pages you don’t want Google to crawl on.

Use No-follow Meta Header tags- for this you need to choose the pages that you do not want to be crawled by the search engines and then add a Meta=no follow tag on their headers. This will help Google in understanding that it does not need to index those pages.

Directly block the links using No-Follow tags- add them to the link of the pages you want to block.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

June 17, 2009

We have our Blog..

Filed under: Magnon Solutions — Tags: , , , , , , , — Magnon Team @ 7:30 am

If it happens that you find that something is working well for you and it is enticing profits in large numbers but you are not satisfied to the fullest, then why not make some changes or additions? Well, there is always scope for improvement. Right!

Rather than making you do a full length reading, let me first brief you about Magnon. To be precise, it is recognized as one of the fastest growing and most experienced interactive Web Solutions Company in this business domain. We provide services in all the phases of web solution – Application Development Services, Website Designing Services and Website Development Services.

Since inception, the key to Magnon’s explosive growth has been the deepest devotion of every Magnon team towards its collective vision and the undying faith reposed by its clients. Magnon takes pride in having served a massive clientele which includes Fortune 500 companies, Multi-national corporations, Government sector and large Indian Business houses.

After having built up a position in the market, now it’s high time for us to talk about ourselves and also get the understanding of what others think of us. But before starting off, let us find out if blogs can help :-

•    For the beginners, a blog can strengthen the knowledge base because the   end user is sure to explore a great deal before coming into a conclusion. While doing this he / she will have a better insight of the company.

•    Blogs give you an increased presence on the search engines like Yahoo, Google, MSN, etc. A well-written, routinely updated, key-word oriented blog can take you to high rankings on search engine return pages.

•    Blogs can be a very effective tool for both your brand and reputation management, online.

•    Blogs are inexpensive to set up, operate and maintain and gives you the opportunity to tell your story over and over, as they help set you apart from the competition.

As we now know that blog is another essential method of communication, we are thus set to communicate effectively. In short, we have our Blog..CIAO!

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