September 17, 2011

Want to Optimize your Facebook Page for SEO…here are the Tips

Filed under: Facebook, Facebook Page, Facebook Profile, Facebook SEO, Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0 — Tags: , , , , , , , , , , , , , , , , , , , , , , , — Magnon Team @ 5:59 am

Do you know… Facebook is currently the most heavily used Social Networking platform in the world, and to add to this is the fact that over 83% of web users from across the globe mention Facebook as their choicest Social Networking Site. Also worth noticing, is the fact that the platform which was created with the intention of allowing people to interact with others and socialize, today has become an important business stream too.

We all know, Facebook Page for an organization or an individual  is probably the best medium for connecting with its existing and prospective customers, past employees and future associates. However, one thing that not many of us are aware of is the fact that Facebook Profile is also capable of ranking (and ranking high) in the Search Engines, next to your website or blog page (thus promoting the brand/products/services/organization etc). Hence if you are looking for business promotion then it is necessary for you to optimize your Facebook Page for Search Engine Optimization.

So today, we will discuss some tips and tricks which will help you in optimizing your Facebook Page to get it right with SEO, have a look below:

a- Make a Custom URL- Facebook now allows us to create a customized Facebook URL and so we must make the best use of it to reap its benefits. Hence make sure to create a customized/custom URL for your brand’s/organizations’/products’/services’ Facebook page. If you had earlier  created an URL which has random words then now you can also customize it to create a more relevant and suitable URL which will help Facebook users in finding your profile easily while conducting searches.

b- Add content snippets with redirect link- Always remember, your Facebook page or account is not just a platform for social interaction, but is also a knowledge repository for many. An information hub which helps people in getting relevant information about you/your organization/brand/services etc. Hence, it is advisable for you to put some information in form of content. This content could be of your blog post, articles, press releases or lines from your web page…etc However, do not put the entire content. The best way is to put one or two lines, some keywords, gist and there you can place a redirect link, which when clicked will take the visitor to that blog, article, press release or web page etc. This will also act as the source of inbound link and additional traffic to your web page.

c- Pay equal respect to every section- When it comes to Facebook; it is not only your wall that matters… besides your wall, you also need to pay attention to other aspects like Info Tab etc. Info Tab is the best place to provide your company description, address and add links. The Description Area on Facebook is also a very important place for Keywords and hence it can be considered as the master area for Meta Tags.

The above mentioned will also help you with your local SEO efforts!

Note: Above mentioned are some of the easiest ways of optimizing a Facebook Page for SEO; however we have a lot more in store to offer you…

To know more, please visit: http://www.magnonsolutions.com/

August 6, 2011

Tips for Successful Image Optimization…!

Filed under: Image Optimization Techniques, Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 2:38 am

Now that we are talking about Image Optimization and techniques for easy image optimization today, let me first ask you all- if you get a document which is full of text and has no image at all … and then you have another copy of the same document but this one has interesting images to support the text and information presented on the document…then which document will you prefer to read, the one which has plain text or the one with images to support the text….I am sure most of you will choose the second one with images. This is absolutely normal, because though image communicates passively, but when complimented with text, it becomes the easiest medium for multiple-way communication. And hence if some information along with supporting images is presented on a website then it is sure to get more traffic…!

Hence, because of all the above mentioned reasons, is has become very important to optimize the images used on a web-pages/websites.

Now let’s discuss image optimization and techniques for successful image optimization-:

The first thing that needs to be kept in mind is- Image Optimization is all a matter of Keywords. Just at SEO/Search Engine Optimization needs relevant keywords to achieve high page-ranks similar is the case with Image Optimization which requires relevant text and keywords to perform for the page.

Effective techniques which will help you in Optimizing Images are mentioned below, have a look:-

a-    Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b-    ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c-    Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d-    File-name- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e-    Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/


a- Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b- ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c- Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d- Filename- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e- Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/

February 16, 2011

4 Factors that will help your Blog Outshine Others

Filed under: Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 6:43 am

Now-a-days, almost every organization and individual owns a blog and their ardent desire is to make their blog a very popular one on Google with maximum back links and high page rank. However, there are very few who actually know the correct process for making their blog popular and successful with increasing traffic coming to it.

So for all such people who lack in proper knowledge that can make their blog a popular and successful one, we have mentioned some information which will prove to be useful.

Have a read-through:

Publish more frequently- Always remember, the more posts you publish on your blog, the more authenticated and reliable one your blog will be considered by Google. It means if there is a 2 years old blog site which publishes 1 post every month or every 2 months and there is your blog which is just half-an-year old but on it 2-3 posts are published every week, then chances are quite likely that your blog will be considered as more matured and trusted one by the search engine and its page rank will also be higher than the older one. So make it a point to publish as many posts as you can and as frequently as you can.

Quality is more important than Quality- Although as mentioned, it is very important for a blog to publish posts frequently in order to remain in the good books of Google however, not to undermine is the fact that quality is more important than quantity and always be so, not only for Google but for every other search engines. So when you are publishing posts on your blog, make sure you are not being driven by the time factor and compromising on the quality. Ensure whatever you are posting has quality and is worth being posted on your blog, thus they are unique and informative.

Proper Interlinking- Efficient linking is as important as posting. No matter how many posts you publish every week, it will be of practically no use if your blog is not interlinked- read more and keyword based linking. Interlinking of the inner pages of the website with the home page with high page rank and keywords within the content linked with other relevant content always proves to be beneficial as it shows the vastness of the blog and gives an impression of the detailed information it contains.

Keep the fundamentals correct- Make sure you never loose out on the basics of content. It means, while writing the content for the post, ensure that the basics of content writing – keyword density, keyword proximity, keyword prominence etc are kept intact. Being SEO friendly is a very important thing to be for the blog contents. And last but not the least, neither ignore the keywords nor be over-obsessed with it. What precisely I mean is that the content for the blog post should be unique, informative, grammatically correct, rich and social media as well as SEO friendly. Intact

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

January 28, 2011

Google Instant Preview and its effect on Search Engine Optimization…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Uncategorized, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 2:14 am

Now that we are taking about “Google Instant Preview” today and since it is a new topic on our Blog, so first let’s understand what exactly Google Instant Preview is…?

In simple language ‘GIP’ can be explained as a simple application which acts as the addition to the Google Instant Makeover and gives to the user, the benefit of getting a preview of the website while rolling the mouse over the search results and much before opening any particular site. In other words it can also be said that Google Instant Preview is an add-on which gives a graphic representation of the web-page in reference to the keywords or in accordance to the highlighted word or group of words within the search query. And with the facility, the addition-to-the Google enables search-engine-users to immediately compare the search results and thus save time (it helps them in saving time because the user does not have to open each and every site to see what they are looking for, is there or not…).

Now moving on lets discuss the already much discussed topic… “Does Google Instant Preview” affect search engine optimization of a website at all…? There has been much discussion and debate over the above mentioned topic however, still not many are aware of what has been the outcome of all of those, so let’s understand now:

See, it is very clear that with the help of the add-on, people will not have to open as many links as they used to when the instant-preview option was not available. Hence the number of websites, people generally open while browsing will naturally get reduced, as searchers will be able to see what the site is all about and whether it is helpful for them or not. Now…, this also meas that the webmasters/search engine optimizers will have to ensure that their website is performing its best in every ways, whether it is about giving information with the help contents, graphic representations or imagery displays etc. It is also important that the content of the website is based on most relevant keywords according to the theme of the site (as they help in getting traffic) and moreover, the website regularly updated so that it doesn’t give an impression of stagnation to the online searcher. Even the Meta descriptions which play a very important role in the process of SEO should be made highly relevant and the over all look and feel of the website should be attractive enough to catch the attention of the users.

Thus, we come to believe that as a matter of fact, every addition or change in Google have some consequences on the SEO mechanism and Google Instant Preview is no exception however, it will not make that huge of a difference, provided one takes the necessary precautionary steps in advance.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

November 24, 2010

Will Linking to Numerous Websites Diminish your Web Page Rank?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 5:58 am

Most of the webmasters and search engine optimizers believe that the more backlinks/in-links/in-coming links you have on important pages of your website, (homepage, product pages, service pages etc) the more are the chances of your site being preferred and valued by the search engines. And this will be followed by increase in the chances of your web pages getting top page ranks.

This is because, Google Page Rank depends heavily upon the number of backlinks your web pages have and also because at many occasions Google has clearly stated that the outgoing links on the web pages does not have any direct influence on the page rank. And so, instead of giving links to many other prominent sites, one must pay more attention in getting links form them. However, when we say ‘getting links’ which means ‘backlinks’, it means getting them from quality sites i.e. sites that have high page rank from Google.

However, many times it becomes difficult for webmasters to get backlinks for their sites when they do not choose to give links to other sites. If this is the situation with you too, then there is a solution…If at all you cannot do without giving link to others then make sure you are linking your site to sites and are genuine, reputed and has high page rank and not to any other site that comes your way. It is very necessary because if a site gets banned due to its unethical practices and has a link of your site on it, then your site will also get in their network and this may increase the possibilities of getting you into a bad reputation.

Thus it is advisable that instead of cutting down on the number of outgoing links, ensure that you link your site with only trustworthy ones. And in case if it becomes necessary for you to link with someone you don’t know much about, then never ever forget to use no-follow tags; which helps in giving the crawlers necessary signal.

And most importantly, remember linking to sites will neither influence not affect your page rank till you are sure about whom you are linking to.

Thus, it is never the numbers but always the quality that works!

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

September 20, 2010

SEO Tips to Keep Your Site in Good Health

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , — Magnon Team @ 12:27 am

Routine SEO check-up of a website; which includes timely scanning, page rank analysis, link monitoring and content updating among others, is one of the most important activities that needs to be undertaken to keep a live site in a good condition. Not only these maintenance activities help in keeping a site in a good condition but also greatly helps in its reputation management (if performed after a detailed study of advantages & disadvantages of any particular activity that is undertaken as a part of routine SEO check).

However there are a few activities, which are of utmost importance and should necessarily be conducted as a part of SEO maintenance.

Some of such activities are mentioned below, let’s see:

Complete site index check-up- In most of the cases it happens that the search engine optimizer tries to get away with his/her responsibility by just monitoring the number of web URLs indexed on Google. However, it is advisable that you should get a thorough check done in terms of repeated Meta tags, number of dynamic URLs, similar header tags etc.

Robots.txt protocol verification- Never let your webmaster ignore the presence of Robots.txt file on the site as it is what you can tweak to control content indexation in case of proper content strategy in mind.

SERPs’ Meta check- “Search Engines Result Pages Meta Check”; this is one of the most important things that needs to be done on a regular basis because as a matter of fact, most of the problems can be figured out by scanning the search index. Moreover, also because Meta tags, page titles, URLs etc greatly signifies the importance of the content present on the website.

Duplicate content check- It is a fact that everyone should be aware of… ‘Duplicate content in most of the cases can prove to be fatal for a website’. Therefore it is very necessary for the webmasters to ensure that not even a single paragraph containing duplicate content should be present on a website.

For any type of information related to SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

August 2, 2010

Want To Create A Superb Search Engine Optimized Landing Page…Here Are the Tips!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , — Magnon Team @ 12:36 am

Now-a- days website optimizers & webmaster try numerous ways to get a wonderful search engine optimized landing page for their website and the main reason behind this is frequent & effective indexing of their site by major search engine like Google Yahoo Bing etc. And indeed one of the most popular ways by which they aim to do so is by getting wonderfully designed web page that can convince online clients within minutes. However, while paying much attention on design aspects of a web page most of the web developers forget to give due attention to other necessary aspects.

Some of such aspects which you need to take care-of are:

Do not focus only on 1-2 keywords or keyword phrases rather make a wide list of keywords & focus on all of them-there was a time when people would only pay attention on 1 or 2 keywords but now time as well as most of Google’s algorithms have changed and so it is the time when you need to change your techniques too. Thus focus on maximum number of keywords to get more attention from search engines thereby getting wider range of target audience and more of online clients.

Try to increase relevancy of your keywords and not its density- always remember it is not the repetition of keywords that help but it is the relevancy that helps the most.  Now-a-days it is also very necessary to pay proper attention on other factors like relevancy, context, references and traction. Remember search engine robots are intelligent enough to figure out if the copy was written for search engines or otherwise.

Pay double the time on optimizing elements like semantic markup, code optimization, clean code and many more. Ensure that your page titles, H-tags etc are perfectly placed & used.

If you are using Graphics then necessarily ensure that the page load time is not increasing and very importantly- graphic codes are well optimized.

If you are using enough content on your page to pass on the information to your visitors then it is necessary for you to highlight the most important lines/information within the content. Also, never forget to link important content/information with relevant anchor texts on your site  to ensure proper inter-linking of pages for better crawling.

Try the above mentioned and see the results!

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

March 27, 2010

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , — Magnon Team @ 4:42 am

‘The Smart Techie’ one of the most powerfully distributed IT magazines with circulation of over 96,000 copies per month with a focused target audience of CTOs, CIOs, IT Managers and other members of the Digital fraternity, has featured Magnon Solutions Pvt. Ltd., amongst India’s Top 25 Internet Companies in its March 2010 edition”
[http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298]

With joy and respect for the achievement, we at Magnon Solutions take this opportunity to acknowledge and thank every individual and organizations that have helped, supported and trusted us, during our successful business journey of 10 long years.

First, we would like to thank The Smart Techie for appreciating and rewarding our hard work and sincerity-dedication-commitment towards everything we do to satisfy our customers. This prized positioning is not only the result of our passion and continued effort to achieve success, but is also the outcome of our customers’ conviction and confidence in us as a comprehensive Interactive Media Services provider and the value proposition that we bring to the customer’s online initiatives. This makes it mandatory for us to sincerely thank all our customers; to mention a few: HBO, Bata, Emaar MGF, Daikin, HCL, Hyundai, Penguin Books, Bharti, FICCI, United Nations, HelpAge, Fever104, Hotspot, Ranbaxy, HDFC, ABN Amro, Schneider Electric, NEC, Axis Bank, Suzuki Motorcycles, Marks & Spencer, Videocon, Mahindra, ITZ Cash Card, Maruti Suzuki, Haier Appliances, The Claridges, Michelin, Samsung, Hilton… and the list goes unending.

[Please find a detailed list of clients at:  [http://www.magnonsolutions.com/clients/]

At last but never the least, we also thank the Magnon Team for their relentless and absolute dedication to the company.

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