September 17, 2011

Want to Optimize your Facebook Page for SEO…here are the Tips

Filed under: Facebook, Facebook Page, Facebook Profile, Facebook SEO, Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0 — Tags: , , , , , , , , , , , , , , , , , , , , , , , — Magnon Team @ 5:59 am

Do you know… Facebook is currently the most heavily used Social Networking platform in the world, and to add to this is the fact that over 83% of web users from across the globe mention Facebook as their choicest Social Networking Site. Also worth noticing, is the fact that the platform which was created with the intention of allowing people to interact with others and socialize, today has become an important business stream too.

We all know, Facebook Page for an organization or an individual  is probably the best medium for connecting with its existing and prospective customers, past employees and future associates. However, one thing that not many of us are aware of is the fact that Facebook Profile is also capable of ranking (and ranking high) in the Search Engines, next to your website or blog page (thus promoting the brand/products/services/organization etc). Hence if you are looking for business promotion then it is necessary for you to optimize your Facebook Page for Search Engine Optimization.

So today, we will discuss some tips and tricks which will help you in optimizing your Facebook Page to get it right with SEO, have a look below:

a- Make a Custom URL- Facebook now allows us to create a customized Facebook URL and so we must make the best use of it to reap its benefits. Hence make sure to create a customized/custom URL for your brand’s/organizations’/products’/services’ Facebook page. If you had earlier  created an URL which has random words then now you can also customize it to create a more relevant and suitable URL which will help Facebook users in finding your profile easily while conducting searches.

b- Add content snippets with redirect link- Always remember, your Facebook page or account is not just a platform for social interaction, but is also a knowledge repository for many. An information hub which helps people in getting relevant information about you/your organization/brand/services etc. Hence, it is advisable for you to put some information in form of content. This content could be of your blog post, articles, press releases or lines from your web page…etc However, do not put the entire content. The best way is to put one or two lines, some keywords, gist and there you can place a redirect link, which when clicked will take the visitor to that blog, article, press release or web page etc. This will also act as the source of inbound link and additional traffic to your web page.

c- Pay equal respect to every section- When it comes to Facebook; it is not only your wall that matters… besides your wall, you also need to pay attention to other aspects like Info Tab etc. Info Tab is the best place to provide your company description, address and add links. The Description Area on Facebook is also a very important place for Keywords and hence it can be considered as the master area for Meta Tags.

The above mentioned will also help you with your local SEO efforts!

Note: Above mentioned are some of the easiest ways of optimizing a Facebook Page for SEO; however we have a lot more in store to offer you…

To know more, please visit: http://www.magnonsolutions.com/

August 12, 2011

Tips and Tricks for Effective Word-of-Mouth Marketing

Filed under: Image Optimization, Image Optimization Techniques, Internet Marketing, Magnon Solutions, Optimizing Image, Search Engine Optimization, Social Media Optimization, Social Networking, Word-of-Mouth Advertising — Tags: , , , , , , , , , , , , — Magnon Team @ 5:30 am

Today let’s discuss Word-of-Mouth marketing and we shall begin with understanding what exactly it is?

Basically Word-of-Mouth Marketing is a form of marketing/advertising where information is passed on from one person to several others and this chain continues, thus creating awareness and buzz. However, technically there are several ways to define the term. For example,

http://en.wikipedia.org/wiki/Word_of_mouth says-“Word of mouth refers to oral communication and passing of information from person to person”. Storytelling is the oldest form of word-of-mouth marketing and this plays a great role in preserving the values of ancient tradition, folklore and mythology.

Hence if you are one of the marketers who have been spending huge sum of money on advertising/marketing/publicity of your organization/product/services then all that can be said is… it’s high-time and you need to think twice before spending any more money on something which is still less effective in Word-of-Mouth marketing. This practice though has been in existence for a very-long long time but the advent of internet technology and its ever-increasing usage has brought several modifications in its existing practices. And never-ever to be missed is the fact that word-of-mouth marketing on the internet domain is also referred as Viral Marketing, Guerrilla Marketing and also Buzz Marketing. The biggest benefits of word-of-mouth advertising are – (1) it helps organizations in better positioning their brands and offerings. (2) It brings peoples’ attention towards the brand rapidly. (3) It greatly influences consumers’ buying decision.

Now let’s discuss the methods for highly effective Word-of-Mouth marketing-

•    Testimonials and Reviews- These are one of the easiest ways of doing Word-of-Mouth Marketing and hence try and get as many positive testimonials and reviews as you can get, from your clients/customers and place them on your website. These are extremely effective in catching web-readers attention and inspiring them for buying it, also because now-a-days most of the people tend to read reviews before purchasing anything or availing services from. So it will help you in boosting your sales and will also create a good-will among readers.

•    Create an extremely attractive and informative Facebook Fan Page- Facebook fan page is indeed one of the best ways to connect with one’s existing customers, prospective customers and business partners. There are a number of ways by which you can participate in extensive word-of-mouth marketing, like- having status updates, adding photos & videos, creating interesting & informative events, inviting fans to attend, games, online contests etc are some of the best ways to do effective Viral Marketing and Buzz Creation on Facebook (fan page).

•    Share with as many friends as you can- make the best use of the unique facility (offered by Facebook, Twitter, LinkedIn ) of connecting with your peers, ex-colleagues, family members etc, placed all over the globe. Talk to them, share your experiences, create awareness, be-aware and while doing all of this, participate in Word-of-Mouth marketing.

Above mentioned are some of the easiest ways doing of Word-of-Mouth marketing, but we have a lot more in store to offer you…

To know more, please visit: http://www.magnonsolutions.com/

Hence if you are one of the marketers who have been spending huge sum of money on advertising/marketing/publicity of your organization/product/services then all that can be said is… it’s high-time and you need to think twice before spending any more money on something which is still less effective in Word-of-Mouth marketing. This practice though has been in existence for a very-long long time but the advent of internet technology and its ever-increasing usage has brought several modifications in its existing practices. And never-ever to be missed is the fact that word-of-mouth marketing on the internet domain is also referred as Viral Marketing, Guerrilla Marketing and also Buzz Marketing. The biggest benefits of word-of-mouth advertising are – (1) it helps organizations in better positioning their brands and offerings. (2) It brings peoples’ attention towards the brand rapidly. (3) It greatly influences consumers’ buying decision.

Now let’s discuss the methods for highly effective Word-of-Mouth marketing-

August 6, 2011

Tips for Successful Image Optimization…!

Filed under: Image Optimization Techniques, Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 2:38 am

Now that we are talking about Image Optimization and techniques for easy image optimization today, let me first ask you all- if you get a document which is full of text and has no image at all … and then you have another copy of the same document but this one has interesting images to support the text and information presented on the document…then which document will you prefer to read, the one which has plain text or the one with images to support the text….I am sure most of you will choose the second one with images. This is absolutely normal, because though image communicates passively, but when complimented with text, it becomes the easiest medium for multiple-way communication. And hence if some information along with supporting images is presented on a website then it is sure to get more traffic…!

Hence, because of all the above mentioned reasons, is has become very important to optimize the images used on a web-pages/websites.

Now let’s discuss image optimization and techniques for successful image optimization-:

The first thing that needs to be kept in mind is- Image Optimization is all a matter of Keywords. Just at SEO/Search Engine Optimization needs relevant keywords to achieve high page-ranks similar is the case with Image Optimization which requires relevant text and keywords to perform for the page.

Effective techniques which will help you in Optimizing Images are mentioned below, have a look:-

a-    Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b-    ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c-    Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d-    File-name- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e-    Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/


a- Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b- ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c- Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d- Filename- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e- Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/

April 25, 2011

Social Media Campaign_Tips for Regular Monitoring

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 6:45 am

Before we go deep into the details of Social Media Campaign, let’s first understand what does Social Media essentially mean…Basically Social Media is all about interacting with people online, getting to know them better, sharing views & opinion with them and then it is about networking i.e. social media member’s engagement which includes conversations/discussions etc. Some of the major benefits of social media are- it enable companies to get in touch with their past and prospective clients. Moreover it allows them to keep in touch with other business heads/associates/partners and even relatives and friends, easily via the social networking site. Thus like this, it becomes easier for people to create buzz about their brand/product/service, keep a tab of what their competitors are doing to promote their brand and for their target audience and even keep in touch with their relatives/friends/partners.

Having said all of the above, it cannot be missed that Social Media is never as simple and easy as it may seem to many. It is rather a time-taking activity which includes many long and systematic processes and moreover, it requires continuous effort. And never to forget, Social Media is very expensive! Because of these reasons, it is advised that one should never take their social media campaign for granted. Moreover, one should make it a practice to monitor their Social Media campaign on a regular basis. This not only helps in keeping a check on the running of the campaign, but also helps in improving its over all performance.

So, if you too want to start monitoring your Social Media Campaign but are unaware of the ways of doing it, then here are the tips for you…! however, the first thing you need remember is that ‘for  monitoring any type of campaign, it is very necessary for the person conducting the campaign to be clear with the four basic questions’…below mentioned are the same :-

*- What are the products/services being promoted through the campaign
*- What is the main motive of the campaign
*- Who all are the target group of your campaign
*- What is the expected result of the campaign

For example, if you have a website selling ladies footwear and now you want to start a campaign to create more & more awareness about your website so that maximum number of people comes to your site and buys footwear from there, then on the basis of the above mentioned questions here are the points to be taken in consideration before you start planning and organizing the campaign:-

*- Your products are- foot wears
*- Campaign objective is- to create awareness and gain publicity
*- Target Audience is – females of all ages
*- Expected result is – brand promotion and increased sales

So whenever you are thinking of launching a social media campaign make sure to go about it and prepare and monitor it  according to the above  mentioned questions and be sure of getting better results.

Want to strategize an innovative & successful Social Media Campaign for your or your clients’ business… Please contact us to allow our consultants to speak to you. 

http://www.magnonsolutions.com/contact/

March 3, 2011

Social Media Optimization and ROI in SMO !

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 3:00 am

By now I am sure you must be familiar with the term ‘Social media optimization’ but do you know how can you exactly measure your Return On Investment in Social Media Optimization…? No, then let’s begin with …by once again understanding the term…and then proceeding on to the measures that can help you in measuring the ROI in SMO.

Social media optimization can simply be explained as a newer medium of business promotion & branding, which aims at inviting targeted potential customers to the website with the help of online discussions, debates and many more user-engaging activities (and hence showing them their business-product-services etc). Although Social Media Optimization emerged as a form of cyber socialization and online information gathering but now-a-days it is primarily used for business promotion, branding and expansion. Over the years SMO has turned out to be one of the most widely accepted forms of business promotion which allows people to meet new members online i.e. on the forums, listen & voice different opinions and in the due time promote their business.

Well, now that we are clear about social media optimization, let’s move on and understand what Return On Investment in SMO is !

In the last few years, it has been observed that social media optimization has been hugely successful in providing numerous business opportunities to online business owners and for this reason now-a-days most of the businesses find participating in social networking activities mandatory. However, very few of them have realized that conducting social media campaign and participating in media activities can be a business expense which is in the form of time. However, for the companies who hire media experts and professionals for conducting SMO campaigns, the expense can also be in the form of money.

Moreover, you will find it very strange that according to a survey conducted by marketer.com it has been found that almost 80% of the online business owners have never even calculated the amount of money that goes in conducting social networking campaigns and their ROI on social media optimization. The most common reason for this is that people think, checking Return On Investment on social media optimization is almost impossible as there is no such method by which it can be calculated. This belief is wrong because even Geoff Ramsey, eMarketer CEO once stated “marketers believe that measuring true ROI for social media is difficult,” but this belief is relatively wrong because there are many metrics available with which it can be easily measured.

So the question is, if the companies want to measure their ROI on SMO, then how should they do it?

So here are a few tips which will help you in doing so !

- One of the most common methods is to simply calculate the amount of traffic that your website is receiving from different social media networks.

- Use the simple formula which is ROI = (x-y)/y – here x is final value and y is starting value. For example if your investment value is $ 20 and what you have got back is $ 60 then your ROI on SMO will be: (60 – 20) / 20 = 2 times your initial investment. Though in financial sense ROI is calculated completely in the form of dollars and cents but the capital can refer any form of investment – monetary or not.

- Metrics tool- It is accepted that ROI ? metrics but when it comes to ROI on SMO you can rely on the metrics like traffic counts, social media followers and fans, comments etc. Here, the main idea is not to go by the numbers but to identify what is the reaction of people, what are they ending up with and are they agreeing to what you are saying?

- Google Analytics- it is a free option for the measurement of ROI, but one should never go by the free tag because it can really provide a strong baseline for checking numerous factors like backlinks, users’ activity and many more.

- PostRank analytics- it is a bunch of tools which help in measuring social engagement on other platforms and services. The only good thing about it is that, instead raw numbers you can get to see compliments and comments from other sites that contribute to your statistics. It is also a powerful tool for checking the sentiment analysis.

You can also use tangible metrics form like:

- Number of increased visitors
- Number of returning visitors
- Number of page views
- Average time spent on the site
- Total amount of Adsense revenue &

Intangible metrics forms like:

- Customer satisfaction
- Improved communication with the members and customers
- Quality reviews
- Increased sales and quick brand perception

The above mentioned are some of the easiest ways by which you can measure your ROI on social media optimization.

For information on Mobile Sites/SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Hosting & Maintenance etc, please visit:

http://www.magnonsolutions.com/

February 16, 2011

4 Factors that will help your Blog Outshine Others

Filed under: Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 6:43 am

Now-a-days, almost every organization and individual owns a blog and their ardent desire is to make their blog a very popular one on Google with maximum back links and high page rank. However, there are very few who actually know the correct process for making their blog popular and successful with increasing traffic coming to it.

So for all such people who lack in proper knowledge that can make their blog a popular and successful one, we have mentioned some information which will prove to be useful.

Have a read-through:

Publish more frequently- Always remember, the more posts you publish on your blog, the more authenticated and reliable one your blog will be considered by Google. It means if there is a 2 years old blog site which publishes 1 post every month or every 2 months and there is your blog which is just half-an-year old but on it 2-3 posts are published every week, then chances are quite likely that your blog will be considered as more matured and trusted one by the search engine and its page rank will also be higher than the older one. So make it a point to publish as many posts as you can and as frequently as you can.

Quality is more important than Quality- Although as mentioned, it is very important for a blog to publish posts frequently in order to remain in the good books of Google however, not to undermine is the fact that quality is more important than quantity and always be so, not only for Google but for every other search engines. So when you are publishing posts on your blog, make sure you are not being driven by the time factor and compromising on the quality. Ensure whatever you are posting has quality and is worth being posted on your blog, thus they are unique and informative.

Proper Interlinking- Efficient linking is as important as posting. No matter how many posts you publish every week, it will be of practically no use if your blog is not interlinked- read more and keyword based linking. Interlinking of the inner pages of the website with the home page with high page rank and keywords within the content linked with other relevant content always proves to be beneficial as it shows the vastness of the blog and gives an impression of the detailed information it contains.

Keep the fundamentals correct- Make sure you never loose out on the basics of content. It means, while writing the content for the post, ensure that the basics of content writing – keyword density, keyword proximity, keyword prominence etc are kept intact. Being SEO friendly is a very important thing to be for the blog contents. And last but not the least, neither ignore the keywords nor be over-obsessed with it. What precisely I mean is that the content for the blog post should be unique, informative, grammatically correct, rich and social media as well as SEO friendly. Intact

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

January 6, 2011

Importance of Keyword Research

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , — Magnon Team @ 2:28 am

One of the basic aspects of search engine optimization, also referred as SEO, is the process of keyword research. However, there are many people (not used to the basics of internet) who still don’t know what does a ‘keyword’ mean, why is it considered as an indispensable part of the process of Search Optimization and why are they given so much importance and value by the webmasters. So for such people, it it becomes necessary for me to first of all explain, what exactly a Keyword means….’So you just recall last time you searched something on the net for your academic, professional or personal use. You must have typed some words or phrases in the search box of the search engines like Bing, Yahoo or Google, so as to get the exact results…

Those words or group of words (phrases) that you typed (or people type) to retrieve information are the keywords. Thus in short keywords can be explained as the elementary components that drive traffic into a website. By optimizing keywords, which is one of the most important aspect of the search engine process, one can drive maximum traffic to one’s website, blogs videos and even articles (if you are engaged in Article marketing and want to make a lot of money from it). And increased traffic will subsequently help you in increasing and improving your page ranks/web rank. Not only these, but with the use of relevant keywords you can also ensure that relevant quality traffic is coming to your website/articles/blogs etc. And last but certainly not the least, using and targeting the right keywords or the keywords best suited to your business theme & goal will efficiently determine the success of your website/online business.

Now you must have understood the basics of keyword and why they are considered an indispensable part of SEO and moreover must be thinking, how can one get the perfect keywords for their website or business and how to go about the keyword research process… So remember, the best way to do a keyword research is to use online tools or Google keyword research tool because they will easily help you in knowing the popular words that most of the internet visitors use for getting results. However, there are a few other factors you need to keep in mind during the keyword research process. They are:

  • First of all, very clearly define and understand the theme and motive of your business. Never mix goals. For example, if your are into buying and selling of used motor bikes then choose words like second-hand bikes or used bikes rather than going for generic words like bikes or automobiles.
  • Keyword phrases are always better than single words because they are less competitive yet they give defined results. However, never go for long sentences that have more than 3 words.
  • If you have a specifically targeted audience then be very particular about the geography while selecting the keywords.
  • Neither go for highly competitive keywords nor choose the least competitive ones.
  • Last, remember Keyword research is a continuous process and so you should do it periodically to keep your site ranking high.

As a matter for fact, in today’s cut-throat competition it is almost imperative for a business to get noticed if it wants to be successful and if you have an online business then Keyword research is one activity which will take you a few steps closer to your goal.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

December 15, 2010

Social Media Campaigns; Introduction and Tips to Monitor Them Effectively

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Uncategorized, Web 2.0, Web Design — Tags: , , , , , , , , , , , — Magnon Team @ 5:16 am

Now that we are talking about social media campaign today…let’s begin with discussing ‘what exactly social media is’…? And this is important because it will be a futile effort discussing social media campaign if the basics of Social Media remains unclear and more-so because even today we come across many people who are not aware of the basics of social media itself.

So let’s understand:

‘Social Media can be best defined as a platform/channel which allows people to communicate (share thoughts, opinion, information, knowledge etc) with other members present on the forum, thereby fulfilling their agenda of joining the forum which could be anything- advertising, entertainment or spreading awareness for any cause’. Some common examples of popular social media in present times include Facebook, Twitter & Linkedin. Now let’s understand what is Social Media Campaign-: ‘Any campaign that is conducted on one or more social networking platforms backed by a motive is called a Social Media Campaign‘.

Monitoring Social Media Campaign-

No matter how big or small a SMC is, it is imperative for the webmaster to keep a track of the campaign on regular basis, thereby monitoring its ROI to business. However, what needs to be checked-on, primarily depends on the goal & agenda of the campaign which could differ from business to business; for example spreading awareness, promotion of website, products or services, accelerating traffic, getting customers out of visitors etc.

Campaigns running on social networking platform, can be best tracked with the help of Analytics packages like Google Analytics, Omniture SiteCatalyst and many more. These tools should be interfaced with the website to give information such as site traffic trends, referral origins, and click paths of online visitors throughout the site. Apart from using website analytics, one can also choose from several tools that are specially designed for tracking social media campaigns. Examples- HootSuite, for Twitter helps in tracking statistics, SocialToo is for tracking follows etc. If you want to use Bookmarks as a part of your campaign and want to keep a tab of how readers are sharing your wrtite-ups then PostRank is the tool for you. For tracking campaigns running on Facebook, Facebook insights is one of the best options. There are also many other free tools like Addictomatic etc which can help you in monitoring your campaign across numerous networking sites.

However before using, please ensure the tool you are about to use will give you the best desired results.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

November 4, 2010

Effective SEO Plugins to Keep Your Blog Updated and Happening…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , — Magnon Team @ 3:38 am

As a matter of fact, there is very little known about SEO Plugins in conjunction with Wordpress Blogs apart from Meta info and Page Titles. And as the result of lack of knowledge, most of the people are under impression that Wordpress for blogging is by default SEO and search engine friendly (which is not completely true) thus there is no need for SEO optimization. However, contrary to this belief, it needs to be mentioned that Search Engine Optimization, also referred as SEO is not only about Meta Tags and Page Titles…rather there is much more to it.

There are numerous Plugins with the help of which you can further your optimization processes for better results!

Let’s see:

  • Effective Keyword Linker- Indeed the best to help you enhance your blog’s internal linking strength. Robust and valuable internal linking of a website or a blog always helps in making it search engine friendly and also adds to the SEO efforts. This also adds to the deep linking of the Wordpress blog. Most of the times it is all the major pages of the site which is interlinked flatly however, Google bots prefer contextual links with anchor texts, which makes it necessary to ensure that all the pages of the blog are properly interlinked. This also ensures deep crawling of the pages which increases the chances of pages getting high page ranks.
  • Plugin_External Links- This will be the most helpful plugin for you if you want to effectively manage and maintain external links on your blog for page rank issues. This plugin is complimented with advanced features which will allow you to control the appearance of external links on your blog too.

  • Google SEO Sitemap Generator- Also popularly known as Dagon Design’s Google SEO sitemap generator, it is one of the most common Plugins used by the webmasters for Wordpress Blogs now-a-days. Being a highly effective plugin, it can automatically create XML Sitemaps for every new blog post thus reducing the blogger’s/webmasters effort of updating the sitemap every time a new post is posted. So if you are a daily or regular blogger then this plugin is the best for you…!

  • Plugin_SEO Friendly Images- If you are interested in posting images on your blog then this is the plugin which is best suited to your needs.

  • AllinOne SEO plugin- It is most probably the most commonly used SEO plugin for Wordpress blogs. Try using it and it will definitely help you.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

August 28, 2009

Making a shift from the conventional to the new media would be a great idea if you want to market your business efficiently!

Filed under: Internet Marketing — Tags: , , , , , , , — Magnon Team @ 2:10 am

For promoting a business, it is seen that people use any new technique that is accessible. With the passage of time we have witnessed people experimenting with all the fresh things and accept it if the consequences turn out to be positive. The same goes for business promotions. Let us find out a few reasons why we see a shift from the conventional media to the new media.

  • First reason can be said to be the communication. Today we no more find one way communication. The letters to the editor or the television shows had very few audiences in terms of interaction. It is with the new media that the people have started hearing regularly from the audience. This solves the purpose of the interactive media.
  • Secondly, publishing used to be very time consuming but with new media, it takes seconds for an article to be published. Moreover, the articles in print cannot be changed once on air but online articles can be edited number of times according to the requirements.
  • During this time when recession is at its peak, people look into easy methods of business promotion but spending less money. The traditional media includes various promotional techniques which ask for a lot of money. Out of all the techniques, the ones that use the internet turn out to be very effective and looking into its results, people are making the best use of the online promotions, leaving behind the print media. For instance, out of 100% invested for business promotion, 30-40% goes into online marketing, which is the most effective. Looking into this, people are making a logical shift from the conventional media to the new media.
  • When you want to distribute your advertisements or news about your company in new media, you can do it very conveniently sitting in the same place. Whereas, when you use the print media for circulation, you need people, resources and a lot of time. Thus switching to the online media could be a wise decision to make.

For your information, during 2007-2008, the banner advertisements in the Indian market is estimated to reach Rs. 2,350 millions INR approximately. Thus the future of online media business is foreseen to spread its wings and reach heights of success further in the Indian market. A quick survey of the market research says that the new media would work wonders in the coming years with a growth of nearly 49%. (The figures have been taken from IAMAI report for ‘Online Advertising Market in India’)

When it is clear that the new media is reaching heights of success, you need not wonder about how you can make this shift. Here are a few steps you can try out:

  • Whenever you try to make a shift from the conventional media to the new media, the first thing you need to know is the content quality. Unless the online conversations or campaigns add value to your promotions, the new media would not sound to be very effective. Simply adding the content will not help much unless you make your content to talk. New media demands for a two way communication. Along with it, adding human touch to the content would give you the best results.
  • Knowing your target audience is the next step. It would be effective if you join the conversations that follow now-a-days. A little research on how your target audience spends time online would give you enough confidence to become active online and engage people to enlarge your network.
  • Finally, create your own blog, your twitter profile, Facebook profile, with content through which a two-way communication evolves. Your target audience would then easily find you and communicate with you. Including forms or comment box would be useful.

Now when you know that leaving behind the traditional media can work wonders, what are you waiting for? We would love to know your suggestions on the same.

By: Shabana

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