Basically Word-of-Mouth Marketing is a form of marketing/advertising where information is passed on from one person to several others and this chain continues, thus creating awareness and buzz. However, technically there are several ways to define the term. For example,

http://en.wikipedia.org/wiki/Word_of_mouth says-“Word of mouth refers to oral communication and passing of information from person to person”. Storytelling is the oldest form of word-of-mouth marketing and this plays a great role in preserving the values of ancient tradition, folklore and mythology.

Hence if you are one of the marketers who have been spending huge sum of money on advertising/marketing/publicity of your organization/product/services then all that can be said is… it’s high-time and you need to think twice before spending any more money on something which is still less effective in Word-of-Mouth marketing. This practice though has been in existence for a very-long long time but the advent of internet technology and its ever-increasing usage has brought several modifications in its existing practices. And never-ever to be missed is the fact that word-of-mouth marketing on the internet domain is also referred as Viral Marketing, Guerrilla Marketing and also Buzz Marketing. The biggest benefits of word-of-mouth advertising are – (1) it helps organizations in better positioning their brands and offerings. (2) It brings peoples’ attention towards the brand rapidly. (3) It greatly influences consumers’ buying decision.

Now let’s discuss the methods for highly effective Word-of-Mouth marketing-

•    Testimonials and Reviews- These are one of the easiest ways of doing Word-of-Mouth Marketing and hence try and get as many positive testimonials and reviews as you can get, from your clients/customers and place them on your website. These are extremely effective in catching web-readers attention and inspiring them for buying it, also because now-a-days most of the people tend to read reviews before purchasing anything or availing services from. So it will help you in boosting your sales and will also create a good-will among readers.

•    Create an extremely attractive and informative Facebook Fan Page- Facebook fan page is indeed one of the best ways to connect with one’s existing customers, prospective customers and business partners. There are a number of ways by which you can participate in extensive word-of-mouth marketing, like- having status updates, adding photos & videos, creating interesting & informative events, inviting fans to attend, games, online contests etc are some of the best ways to do effective Viral Marketing and Buzz Creation on Facebook (fan page).

•    Share with as many friends as you can- make the best use of the unique facility (offered by Facebook, Twitter, LinkedIn ) of connecting with your peers, ex-colleagues, family members etc, placed all over the globe. Talk to them, share your experiences, create awareness, be-aware and while doing all of this, participate in Word-of-Mouth marketing.

Above mentioned are some of the easiest ways doing of Word-of-Mouth marketing, but we have a lot more in store to offer you…

To know more, please visit: http://www.magnonsolutions.com/

The management of Magnon on its special birthday (it marks competition of a decade and beginning of another decade) wholeheartedly congratulated and thanked its employees and customers and attributed the momentous success of Magnon Solutions to them, requesting them to continue with their support and faith in the organization. The day was also celebrated with a delightful snacks-party in the evening and was followed by a grand birthday celebration at Pind Balluchi.

Magnon Facts –

‘One of the most powerful Corporate Growth Stories in NCR’
– The Week

‘Magnon Solutions, a Web solutions’ provider…is now an established entity in the knowledge industry with over 900 clients across 14 countries’
– Times of India

‘Magnon Solutions, an Internet applications major…’
– The Hindustan Times

‘Magnon Solutions… recognizes the need of bringing the Net in sync with the existing businesses of clients’
– National Herald

‘Enviable industry support from companies like McKinsey, Price water House Coopers, Allahabad Bank right from the outset…’
– Business Age

‘Vineet Bajpai has an impressive success story. Magnon Solutions has chalked up over 700 clients in just 6 years’
- CNBC TV 18 (2006 Figures)

‘A young firm raring to go places…’
– Money Control.Com

Recognitions-

Ranked by ‘The Smart Techie‘ magazine amongst Top 25 most promising Internet Companies in India, (March’ 10 Issue)

The Indian School of Business (ISB) Hyderabad profiles Magnon Solutions and Magnon International as Case Study of Enterprise Building.

For more information, please visit: http://www.google.co.in/

In simple language ‘GIP’ can be explained as a simple application which acts as the addition to the Google Instant Makeover and gives to the user, the benefit of getting a preview of the website while rolling the mouse over the search results and much before opening any particular site. In other words it can also be said that Google Instant Preview is an add-on which gives a graphic representation of the web-page in reference to the keywords or in accordance to the highlighted word or group of words within the search query. And with the facility, the addition-to-the Google enables search-engine-users to immediately compare the search results and thus save time (it helps them in saving time because the user does not have to open each and every site to see what they are looking for, is there or not…).

Now moving on lets discuss the already much discussed topic… “Does Google Instant Preview” affect search engine optimization of a website at all…? There has been much discussion and debate over the above mentioned topic however, still not many are aware of what has been the outcome of all of those, so let’s understand now:

See, it is very clear that with the help of the add-on, people will not have to open as many links as they used to when the instant-preview option was not available. Hence the number of websites, people generally open while browsing will naturally get reduced, as searchers will be able to see what the site is all about and whether it is helpful for them or not. Now…, this also meas that the webmasters/search engine optimizers will have to ensure that their website is performing its best in every ways, whether it is about giving information with the help contents, graphic representations or imagery displays etc. It is also important that the content of the website is based on most relevant keywords according to the theme of the site (as they help in getting traffic) and moreover, the website regularly updated so that it doesn’t give an impression of stagnation to the online searcher. Even the Meta descriptions which play a very important role in the process of SEO should be made highly relevant and the over all look and feel of the website should be attractive enough to catch the attention of the users.

Thus, we come to believe that as a matter of fact, every addition or change in Google have some consequences on the SEO mechanism and Google Instant Preview is no exception however, it will not make that huge of a difference, provided one takes the necessary precautionary steps in advance.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

So let’s understand:

‘Social Media can be best defined as a platform/channel which allows people to communicate (share thoughts, opinion, information, knowledge etc) with other members present on the forum, thereby fulfilling their agenda of joining the forum which could be anything- advertising, entertainment or spreading awareness for any cause’. Some common examples of popular social media in present times include Facebook, Twitter & Linkedin. Now let’s understand what is Social Media Campaign-: ‘Any campaign that is conducted on one or more social networking platforms backed by a motive is called a Social Media Campaign‘.

Monitoring Social Media Campaign-

No matter how big or small a SMC is, it is imperative for the webmaster to keep a track of the campaign on regular basis, thereby monitoring its ROI to business. However, what needs to be checked-on, primarily depends on the goal & agenda of the campaign which could differ from business to business; for example spreading awareness, promotion of website, products or services, accelerating traffic, getting customers out of visitors etc.

Campaigns running on social networking platform, can be best tracked with the help of Analytics packages like Google Analytics, Omniture SiteCatalyst and many more. These tools should be interfaced with the website to give information such as site traffic trends, referral origins, and click paths of online visitors throughout the site. Apart from using website analytics, one can also choose from several tools that are specially designed for tracking social media campaigns. Examples- HootSuite, for Twitter helps in tracking statistics, SocialToo is for tracking follows etc. If you want to use Bookmarks as a part of your campaign and want to keep a tab of how readers are sharing your wrtite-ups then PostRank is the tool for you. For tracking campaigns running on Facebook, Facebook insights is one of the best options. There are also many other free tools like Addictomatic etc which can help you in monitoring your campaign across numerous networking sites.

However before using, please ensure the tool you are about to use will give you the best desired results.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

There are numerous Plugins with the help of which you can further your optimization processes for better results!

Let’s see:

• Effective Keyword Linker- Indeed the best to help you enhance your blog’s internal linking strength. Robust and valuable internal linking of a website or a blog always helps in making it search engine friendly and also adds to the SEO efforts. This also adds to the deep linking of the Wordpress blog. Most of the times it is all the major pages of the site which is interlinked flatly however, Google bots prefer contextual links with anchor texts, which makes it necessary to ensure that all the pages of the blog are properly interlinked. This also ensures deep crawling of the pages which increases the chances of pages getting high page ranks.

• Plugin_External Links- This will be the most helpful plugin for you if you want to effectively manage and maintain external links on your blog for page rank issues. This plugin is complimented with advanced features which will allow you to control the appearance of external links on your blog too.

• Google SEO Sitemap Generator- Also popularly known as Dagon Design’s Google SEO sitemap generator, it is one of the most common Plugins used by the webmasters for Wordpress Blogs now-a-days. Being a highly effective plugin, it can automatically create XML Sitemaps for every new blog post thus reducing the blogger’s/webmasters effort of updating the sitemap every time a new post is posted. So if you are a daily or regular blogger then this plugin is the best for you…!

• Plugin_SEO Friendly Images- If you are interested in posting images on your blog then this is the plugin which is best suited to your needs.

• AllinOne SEO plugin- It is most probably the most commonly used SEO plugin for Wordpress blogs. Try using it and it will definitely help you.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

• First reason can be said to be the communication. Today we no more find one way communication. The letters to the editor or the television shows had very few audiences in terms of interaction. It is with the new media that the people have started hearing regularly from the audience. This solves the purpose of the interactive media.

• Secondly, publishing used to be very time consuming but with new media, it takes seconds for an article to be published. Moreover, the articles in print cannot be changed once on air but online articles can be edited number of times according to the requirements.

• During this time when recession is at its peak, people look into easy methods of business promotion but spending less money. The traditional media includes various promotional techniques which ask for a lot of money. Out of all the techniques, the ones that use the internet turn out to be very effective and looking into its results, people are making the best use of the online promotions, leaving behind the print media. For instance, out of 100% invested for business promotion, 30-40% goes into online marketing, which is the most effective. Looking into this, people are making a logical shift from the conventional media to the new media.

• When you want to distribute your advertisements or news about your company in new media, you can do it very conveniently sitting in the same place. Whereas, when you use the print media for circulation, you need people, resources and a lot of time. Thus switching to the online media could be a wise decision to make.

For your information, during 2007-2008, the banner advertisements in the Indian market is estimated to reach Rs. 2,350 millions INR approximately. Thus the future of online media business is foreseen to spread its wings and reach heights of success further in the Indian market. A quick survey of the market research says that the new media would work wonders in the coming years with a growth of nearly 49%. (The figures have been taken from IAMAI report for ‘Online Advertising Market in India’)

When it is clear that the new media is reaching heights of success, you need not wonder about how you can make this shift. Here are a few steps you can try out:

• Whenever you try to make a shift from the conventional media to the new media, the first thing you need to know is the content quality. Unless the online conversations or campaigns add value to your promotions, the new media would not sound to be very effective. Simply adding the content will not help much unless you make your content to talk. New media demands for a two way communication. Along with it, adding human touch to the content would give you the best results.

• Knowing your target audience is the next step. It would be effective if you join the conversations that follow now-a-days. A little research on how your target audience spends time online would give you enough confidence to become active online and engage people to enlarge your network.

• Finally, create your own blog, your twitter profile, Facebook profile, with content through which a two-way communication evolves. Your target audience would then easily find you and communicate with you. Including forms or comment box would be useful.

Now when you know that leaving behind the traditional media can work wonders, what are you waiting for? We would love to know your suggestions on the same.

By: Shabana

Let us find out how…

Ability to convert your customer instantaneously: When we look into traditional media such as newspaper or television ads and magazine ads, it is never possible to convert your customers. Whereas marketing online not only allows you capture your potential customers but also capture a sale instantaneously.  And when it comes to offline marketing, it takes time to convert a customer into a sale however in online marketing it is done by a few clicks of the mouse.

Make changes and refine even when on air: Offline marketing includes the traditional method of placing advertisements in newspapers, magazines, or on television. Once the advertisement goes on air or gets published, nothing can be done to make changes or rectify errors; but in online advertising, it is not so. By making a deliberate effort to find out how your marketing efforts are doing, you can decide on what changes can be made in the graphic or wording section of your advertisement without facing any kind of difficulty.

Target the immediate results for your online campaign: Online analytics, which is one of the most powerful tools to track or determine how your online campaign is doing, is another support to this kind of marketing business. No doubt people have been finding ways to track the effectiveness of traditional marketing techniques , but most of the times are still based on trend analysis and not so real time information which could mean that you might be in a dilemma about the success or failure of your campaign. But, online campaigns can foresee the results!

Target demographics in your advertising can be foreseen: The target audience is the main focus while advertising your product or service. And the cyber world allows you to fix up your target audience i.e., specific demographics such as gender, age and location. It cannot be said that this is impossible in case of the traditional method of advertising but you will keep on guessing endlessly without knowing the conclusion.

Variety can add spice to Advertising: When marketing online, you can always make choices for the mode of advertising. Be it the audio, video, blogs, emails, social media or ongoing newsletters, you can any day enjoy the opportunity to advertise through any or all the mediums using your creativity skill. But when you go the other way round, it is much tougher because you need to approach several media outlets to cover your bases.

Affordability matters, after all: Internet Marketing has the potential to overthrow television and publications and at some time! Brand Management and Lead Generation is the main motive behind any kind of marketing and since online marketing serves the purpose in the best possible way, it can be said to have gained its position during recession. When everyone had been spending huge amounts in the traditional methods of advertising, is now looking into cost cutting and thus switching to Cyber-marketing.

Interactivity is a must: Cyber marketing is again beneficial in the sense that the existing as well as the potential clients can share information very conveniently; that can increase your business possibilities.

If you are someone who were unaware of or could not grab the opportunities of online marketing, it is never too late to venture its offering.

So click here and get started!!

By: Shabana