December 15, 2010

Social Media Campaigns; Introduction and Tips to Monitor Them Effectively

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Uncategorized, Web 2.0, Web Design — Tags: , , , , , , , , , , , — Magnon Team @ 5:16 am

Now that we are talking about social media campaign today…let’s begin with discussing ‘what exactly social media is’…? And this is important because it will be a futile effort discussing social media campaign if the basics of Social Media remains unclear and more-so because even today we come across many people who are not aware of the basics of social media itself.

So let’s understand:

‘Social Media can be best defined as a platform/channel which allows people to communicate (share thoughts, opinion, information, knowledge etc) with other members present on the forum, thereby fulfilling their agenda of joining the forum which could be anything- advertising, entertainment or spreading awareness for any cause’. Some common examples of popular social media in present times include Facebook, Twitter & Linkedin. Now let’s understand what is Social Media Campaign-: ‘Any campaign that is conducted on one or more social networking platforms backed by a motive is called a Social Media Campaign‘.

Monitoring Social Media Campaign-

No matter how big or small a SMC is, it is imperative for the webmaster to keep a track of the campaign on regular basis, thereby monitoring its ROI to business. However, what needs to be checked-on, primarily depends on the goal & agenda of the campaign which could differ from business to business; for example spreading awareness, promotion of website, products or services, accelerating traffic, getting customers out of visitors etc.

Campaigns running on social networking platform, can be best tracked with the help of Analytics packages like Google Analytics, Omniture SiteCatalyst and many more. These tools should be interfaced with the website to give information such as site traffic trends, referral origins, and click paths of online visitors throughout the site. Apart from using website analytics, one can also choose from several tools that are specially designed for tracking social media campaigns. Examples- HootSuite, for Twitter helps in tracking statistics, SocialToo is for tracking follows etc. If you want to use Bookmarks as a part of your campaign and want to keep a tab of how readers are sharing your wrtite-ups then PostRank is the tool for you. For tracking campaigns running on Facebook, Facebook insights is one of the best options. There are also many other free tools like Addictomatic etc which can help you in monitoring your campaign across numerous networking sites.

However before using, please ensure the tool you are about to use will give you the best desired results.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

December 2, 2010

Optimizing URLs for Google…How Necessary is it…?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , — Magnon Team @ 6:14 am

Now that we are talking about URLs and optimization of URLs today, let me first ask you all… Do we really need to optimize URLs for better functioning or just leaving them as they are is perfectly fine…?

The above mentioned is one of the most common questions among the webmasters and search engine optimizers these days… and there seems to be some confusion about them. The confusion prevails because once Google had clearly stated that the search engines does not have any difficulty in crawling over long and moderately complicated URLs and if the content present on the webpage is significant and keyword based then the spiders can easily understand their meaning and theme of the web page/website. However, in recent times Google initiated a new parameter for filtering the URLs which in return could help Google bots make logic of the less relevant characters present in the dynamically produced URLs.

So what does it mean, should we use it to filter the URLs for helping Google or simply leave the dynamically created URLs the way they are…? Well considering the repercussions of easy crawling of the search engines, it is advisable that you must always use the parameter and keep the URLs well optimized all the time and this should be done to make the crawling and understanding task easier for the search engine: Google. And in return it will always benefit your site!!!

Thus, it can be said… “Yes it is necessary to Optimize URLs “ for Google and this is necessary only for making them similar to the content and to give clear indication about the content to Google.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/



November 24, 2010

Will Linking to Numerous Websites Diminish your Web Page Rank?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 5:58 am

Most of the webmasters and search engine optimizers believe that the more backlinks/in-links/in-coming links you have on important pages of your website, (homepage, product pages, service pages etc) the more are the chances of your site being preferred and valued by the search engines. And this will be followed by increase in the chances of your web pages getting top page ranks.

This is because, Google Page Rank depends heavily upon the number of backlinks your web pages have and also because at many occasions Google has clearly stated that the outgoing links on the web pages does not have any direct influence on the page rank. And so, instead of giving links to many other prominent sites, one must pay more attention in getting links form them. However, when we say ‘getting links’ which means ‘backlinks’, it means getting them from quality sites i.e. sites that have high page rank from Google.

However, many times it becomes difficult for webmasters to get backlinks for their sites when they do not choose to give links to other sites. If this is the situation with you too, then there is a solution…If at all you cannot do without giving link to others then make sure you are linking your site to sites and are genuine, reputed and has high page rank and not to any other site that comes your way. It is very necessary because if a site gets banned due to its unethical practices and has a link of your site on it, then your site will also get in their network and this may increase the possibilities of getting you into a bad reputation.

Thus it is advisable that instead of cutting down on the number of outgoing links, ensure that you link your site with only trustworthy ones. And in case if it becomes necessary for you to link with someone you don’t know much about, then never ever forget to use no-follow tags; which helps in giving the crawlers necessary signal.

And most importantly, remember linking to sites will neither influence not affect your page rank till you are sure about whom you are linking to.

Thus, it is never the numbers but always the quality that works!

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

August 2, 2010

Want To Create A Superb Search Engine Optimized Landing Page…Here Are the Tips!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , — Magnon Team @ 12:36 am

Now-a- days website optimizers & webmaster try numerous ways to get a wonderful search engine optimized landing page for their website and the main reason behind this is frequent & effective indexing of their site by major search engine like Google Yahoo Bing etc. And indeed one of the most popular ways by which they aim to do so is by getting wonderfully designed web page that can convince online clients within minutes. However, while paying much attention on design aspects of a web page most of the web developers forget to give due attention to other necessary aspects.

Some of such aspects which you need to take care-of are:

Do not focus only on 1-2 keywords or keyword phrases rather make a wide list of keywords & focus on all of them-there was a time when people would only pay attention on 1 or 2 keywords but now time as well as most of Google’s algorithms have changed and so it is the time when you need to change your techniques too. Thus focus on maximum number of keywords to get more attention from search engines thereby getting wider range of target audience and more of online clients.

Try to increase relevancy of your keywords and not its density- always remember it is not the repetition of keywords that help but it is the relevancy that helps the most.  Now-a-days it is also very necessary to pay proper attention on other factors like relevancy, context, references and traction. Remember search engine robots are intelligent enough to figure out if the copy was written for search engines or otherwise.

Pay double the time on optimizing elements like semantic markup, code optimization, clean code and many more. Ensure that your page titles, H-tags etc are perfectly placed & used.

If you are using Graphics then necessarily ensure that the page load time is not increasing and very importantly- graphic codes are well optimized.

If you are using enough content on your page to pass on the information to your visitors then it is necessary for you to highlight the most important lines/information within the content. Also, never forget to link important content/information with relevant anchor texts on your site  to ensure proper inter-linking of pages for better crawling.

Try the above mentioned and see the results!

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

March 27, 2010

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , — Magnon Team @ 4:42 am

‘The Smart Techie’ one of the most powerfully distributed IT magazines with circulation of over 96,000 copies per month with a focused target audience of CTOs, CIOs, IT Managers and other members of the Digital fraternity, has featured Magnon Solutions Pvt. Ltd., amongst India’s Top 25 Internet Companies in its March 2010 edition”
[http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298]

With joy and respect for the achievement, we at Magnon Solutions take this opportunity to acknowledge and thank every individual and organizations that have helped, supported and trusted us, during our successful business journey of 10 long years.

First, we would like to thank The Smart Techie for appreciating and rewarding our hard work and sincerity-dedication-commitment towards everything we do to satisfy our customers. This prized positioning is not only the result of our passion and continued effort to achieve success, but is also the outcome of our customers’ conviction and confidence in us as a comprehensive Interactive Media Services provider and the value proposition that we bring to the customer’s online initiatives. This makes it mandatory for us to sincerely thank all our customers; to mention a few: HBO, Bata, Emaar MGF, Daikin, HCL, Hyundai, Penguin Books, Bharti, FICCI, United Nations, HelpAge, Fever104, Hotspot, Ranbaxy, HDFC, ABN Amro, Schneider Electric, NEC, Axis Bank, Suzuki Motorcycles, Marks & Spencer, Videocon, Mahindra, ITZ Cash Card, Maruti Suzuki, Haier Appliances, The Claridges, Michelin, Samsung, Hilton… and the list goes unending.

[Please find a detailed list of clients at:  [http://www.magnonsolutions.com/clients/]

At last but never the least, we also thank the Magnon Team for their relentless and absolute dedication to the company.

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