January 6, 2011

Importance of Keyword Research

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , — Magnon Team @ 2:28 am

One of the basic aspects of search engine optimization, also referred as SEO, is the process of keyword research. However, there are many people (not used to the basics of internet) who still don’t know what does a ‘keyword’ mean, why is it considered as an indispensable part of the process of Search Optimization and why are they given so much importance and value by the webmasters. So for such people, it it becomes necessary for me to first of all explain, what exactly a Keyword means….’So you just recall last time you searched something on the net for your academic, professional or personal use. You must have typed some words or phrases in the search box of the search engines like Bing, Yahoo or Google, so as to get the exact results…

Those words or group of words (phrases) that you typed (or people type) to retrieve information are the keywords. Thus in short keywords can be explained as the elementary components that drive traffic into a website. By optimizing keywords, which is one of the most important aspect of the search engine process, one can drive maximum traffic to one’s website, blogs videos and even articles (if you are engaged in Article marketing and want to make a lot of money from it). And increased traffic will subsequently help you in increasing and improving your page ranks/web rank. Not only these, but with the use of relevant keywords you can also ensure that relevant quality traffic is coming to your website/articles/blogs etc. And last but certainly not the least, using and targeting the right keywords or the keywords best suited to your business theme & goal will efficiently determine the success of your website/online business.

Now you must have understood the basics of keyword and why they are considered an indispensable part of SEO and moreover must be thinking, how can one get the perfect keywords for their website or business and how to go about the keyword research process… So remember, the best way to do a keyword research is to use online tools or Google keyword research tool because they will easily help you in knowing the popular words that most of the internet visitors use for getting results. However, there are a few other factors you need to keep in mind during the keyword research process. They are:

  • First of all, very clearly define and understand the theme and motive of your business. Never mix goals. For example, if your are into buying and selling of used motor bikes then choose words like second-hand bikes or used bikes rather than going for generic words like bikes or automobiles.
  • Keyword phrases are always better than single words because they are less competitive yet they give defined results. However, never go for long sentences that have more than 3 words.
  • If you have a specifically targeted audience then be very particular about the geography while selecting the keywords.
  • Neither go for highly competitive keywords nor choose the least competitive ones.
  • Last, remember Keyword research is a continuous process and so you should do it periodically to keep your site ranking high.

As a matter for fact, in today’s cut-throat competition it is almost imperative for a business to get noticed if it wants to be successful and if you have an online business then Keyword research is one activity which will take you a few steps closer to your goal.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

December 2, 2010

Optimizing URLs for Google…How Necessary is it…?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , — Magnon Team @ 6:14 am

Now that we are talking about URLs and optimization of URLs today, let me first ask you all… Do we really need to optimize URLs for better functioning or just leaving them as they are is perfectly fine…?

The above mentioned is one of the most common questions among the webmasters and search engine optimizers these days… and there seems to be some confusion about them. The confusion prevails because once Google had clearly stated that the search engines does not have any difficulty in crawling over long and moderately complicated URLs and if the content present on the webpage is significant and keyword based then the spiders can easily understand their meaning and theme of the web page/website. However, in recent times Google initiated a new parameter for filtering the URLs which in return could help Google bots make logic of the less relevant characters present in the dynamically produced URLs.

So what does it mean, should we use it to filter the URLs for helping Google or simply leave the dynamically created URLs the way they are…? Well considering the repercussions of easy crawling of the search engines, it is advisable that you must always use the parameter and keep the URLs well optimized all the time and this should be done to make the crawling and understanding task easier for the search engine: Google. And in return it will always benefit your site!!!

Thus, it can be said… “Yes it is necessary to Optimize URLs “ for Google and this is necessary only for making them similar to the content and to give clear indication about the content to Google.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/



November 24, 2010

Will Linking to Numerous Websites Diminish your Web Page Rank?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 5:58 am

Most of the webmasters and search engine optimizers believe that the more backlinks/in-links/in-coming links you have on important pages of your website, (homepage, product pages, service pages etc) the more are the chances of your site being preferred and valued by the search engines. And this will be followed by increase in the chances of your web pages getting top page ranks.

This is because, Google Page Rank depends heavily upon the number of backlinks your web pages have and also because at many occasions Google has clearly stated that the outgoing links on the web pages does not have any direct influence on the page rank. And so, instead of giving links to many other prominent sites, one must pay more attention in getting links form them. However, when we say ‘getting links’ which means ‘backlinks’, it means getting them from quality sites i.e. sites that have high page rank from Google.

However, many times it becomes difficult for webmasters to get backlinks for their sites when they do not choose to give links to other sites. If this is the situation with you too, then there is a solution…If at all you cannot do without giving link to others then make sure you are linking your site to sites and are genuine, reputed and has high page rank and not to any other site that comes your way. It is very necessary because if a site gets banned due to its unethical practices and has a link of your site on it, then your site will also get in their network and this may increase the possibilities of getting you into a bad reputation.

Thus it is advisable that instead of cutting down on the number of outgoing links, ensure that you link your site with only trustworthy ones. And in case if it becomes necessary for you to link with someone you don’t know much about, then never ever forget to use no-follow tags; which helps in giving the crawlers necessary signal.

And most importantly, remember linking to sites will neither influence not affect your page rank till you are sure about whom you are linking to.

Thus, it is never the numbers but always the quality that works!

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

November 8, 2010

Links…Which Are Important For Google

Filed under: Web 2.0, Web Design — Tags: , , , , , — Magnon Team @ 5:23 am

It has been observed that now-a-days, like a trend every SEO content, Blog and even Web Pages are flooded with Links also called contextual links from top to bottom. For example there are a number of links in the content section of the blog and web pages, there are links all over the sidebars and not to forget the numerous anchor text links in the header and footer apart from the navigational links. Keeping this widely spreading trend in mind, it would not be wrong to say that it seems webmasters/SEOs are just blindly following the trend and placing as many links as they can on their web pages or SEO contents…just for the sake of getting extra attention from the Search Engines. And that too without giving a second thought to the result of it. i.e. without thinking, whether placing as many links will really be helpful or not…is it true that Google gives extra weightage to the links or treats them equally etc.

As a matter of fact, most of the webmasters generally place links because they think the more links they will have on their web pages, blog or content, the more importance it will be given by the search engine; Google. And this will consequently also boost the chances of their page getting high Page Rank & showing in SERPs and all this will lead to increased traffic…However, for the correct information of all these people it needs to be told that what they believe in, is only partly correct and is partly wrong. This is because though links play an important role in getting attention from the search engines, however we as well as the Google Bots which are quite intelligent very well understand that links on the sidebar, footer, header etc are navigational and mostly copyright links and thus does not mean much to the  Search Engine. Moreover, links in the content or article which are also referred as in-content link, is what is most important for Google.

For information pertaining to SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

May 25, 2010

Want To Generate Backlinks For Your Website…Here Are The Tips…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization — Tags: , — Magnon Team @ 6:17 am

It is quite evident and you must be aware of the fact that backlinks are one of the most important aspects of search engine optimization. The increasing number of backlinks (also known as in-links or incoming links) not only indicate the popularity of a website but it is also symbolic of the websites’ compatibility to search engines friendliness. In simple words it can be said that ‘the more backlinks you have on your website, the more it will be preferred and valued by the renowned search engines like Google, Yahoo, Bing etc.

However, while talking of incoming links it is necessary to mention that since they are the mostly preferred and valued links by the search engines, it is necessary to ensure that the backlinks that are placed on a website is quality driven and not just for the namesake. Thus in a nutshell it can be said that the more quality backlinks you have on your web page, more likely are the chances of the page achieving top search engine rankings and the page showing in the SERPs.

So now after knowing the benefits of backlinks if you are inspired by the idea and thus want to have more and more of such links on your website / relevant web pages then to make the process easier for you, I have mentioned some tips which will help you in creating maximum number of such links.

Let’s see:

• Try to be the first one to reveal relevant developments/information related to the theme of your website. This will add to its popularity and moreover, will make it helpful/informative amongst its target audience. Then people will start placing their link on your website, which will act as backlinks for your web page.

• Try to be positively different from your competitors, but at the same time be in sync with the latest trend. – having a different approach while presenting the same news will help you in pulling-of the targeted audience. Thus it will also add to the number of backlinks on your site.

• Come up with contents that are informative, interesting and influencing as it will help in attracting online readers. You can use them with a link of your website present on it and publish it on numerous top ranking directories to get maximum number of quality backlinks.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

July 10, 2009

To get on high rankings on search engines for your website, use keywords intelligently within your site!

Filed under: Internet Marketing, Search Engine Optimization — Tags: , , , , , , — Magnon Team @ 12:31 am

Technology reaching heights, web customers usually ignore the basic things that can make a difference to your business. Keywords or key phrases can be said to be the main factor responsible for giving visibility to your website or help the customers reach you through the web. In other words, if a web user types the keywords relating to your products or services on the search engines, the keywords should be such that it lands up on your website. So, for optimizing your website on the search engines, your keywords should have more value compared to others.

Tactics of deciding on the right keywords:

Take a note of a few things that you should keep in mind while choosing the right keywords –

  • First of all, try to do a swapping business. Think yourself to be a customer and make a research on the keywords you will use in the search engines to find your website.
  • There are many keyword tools specifically designed to assist you in your search for keywords. These tools include Google Adwords Keyword Tool, Google Insights, Wordtracker, etc. These tools will tell you how popular your keywords are, in which region of the world it is mostly searched for, and also displays similar keywords.
  • Also, get ideas from everyone and everywhere you can find (don’t forget your competitors’ sites) and list them all.

Keyword density:

The relevance of a web page is determined by means of its keyword density. The standard keyword density for major keywords is 3-7% and that of minor keywords is 1-2%. If the percentage of keywords is too high, the search engines consider it to be a spam and if it is too low, the keywords will not be very effective. Although there are no strict rules, 5-10 keywords in each page is considered to be a reasonable count.

Placing of the keywords:

Although the quantity of keywords is important for effective SEO results, the quality is equally important. There are certain placements of keywords that the search engines reach easily. Lets check for keyword placing starting from the top of the window:

  • Place 3-5 keywords in the URL because it tells all about your website.
  • Another unique place for locating your major keywords is the page title; because it usually gets displayed in search engines.
  • If the paragraphs are lengthy, place the main keywords on every paragraph; and if they are short, place them after every 2nd paragraph.
  • Try to place the keyword at the concluding sentence of your content.

If your potential customers are unable to find you, your website cannot be considered to be great however content rich it might be.  So, make some effort at the beginning to allow positive results continue.

Why not try on these guidelines for valuable traffic roll in to your website!

We welcome your thoughts and views…

By: Shabana

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