We all know, Facebook Page for an organization or an individual  is probably the best medium for connecting with its existing and prospective customers, past employees and future associates. However, one thing that not many of us are aware of is the fact that Facebook Profile is also capable of ranking (and ranking high) in the Search Engines, next to your website or blog page (thus promoting the brand/products/services/organization etc). Hence if you are looking for business promotion then it is necessary for you to optimize your Facebook Page for Search Engine Optimization.

So today, we will discuss some tips and tricks which will help you in optimizing your Facebook Page to get it right with SEO, have a look below:

a- Make a Custom URL- Facebook now allows us to create a customized Facebook URL and so we must make the best use of it to reap its benefits. Hence make sure to create a customized/custom URL for your brand’s/organizations’/products’/services’ Facebook page. If you had earlier  created an URL which has random words then now you can also customize it to create a more relevant and suitable URL which will help Facebook users in finding your profile easily while conducting searches.

b- Add content snippets with redirect link- Always remember, your Facebook page or account is not just a platform for social interaction, but is also a knowledge repository for many. An information hub which helps people in getting relevant information about you/your organization/brand/services etc. Hence, it is advisable for you to put some information in form of content. This content could be of your blog post, articles, press releases or lines from your web page…etc However, do not put the entire content. The best way is to put one or two lines, some keywords, gist and there you can place a redirect link, which when clicked will take the visitor to that blog, article, press release or web page etc. This will also act as the source of inbound link and additional traffic to your web page.

c- Pay equal respect to every section- When it comes to Facebook; it is not only your wall that matters… besides your wall, you also need to pay attention to other aspects like Info Tab etc. Info Tab is the best place to provide your company description, address and add links. The Description Area on Facebook is also a very important place for Keywords and hence it can be considered as the master area for Meta Tags.

The above mentioned will also help you with your local SEO efforts!

Note: Above mentioned are some of the easiest ways of optimizing a Facebook Page for SEO; however we have a lot more in store to offer you…

To know more, please visit: http://www.magnonsolutions.com/

Basically Word-of-Mouth Marketing is a form of marketing/advertising where information is passed on from one person to several others and this chain continues, thus creating awareness and buzz. However, technically there are several ways to define the term. For example,

http://en.wikipedia.org/wiki/Word_of_mouth says-“Word of mouth refers to oral communication and passing of information from person to person”. Storytelling is the oldest form of word-of-mouth marketing and this plays a great role in preserving the values of ancient tradition, folklore and mythology.

Hence if you are one of the marketers who have been spending huge sum of money on advertising/marketing/publicity of your organization/product/services then all that can be said is… it’s high-time and you need to think twice before spending any more money on something which is still less effective in Word-of-Mouth marketing. This practice though has been in existence for a very-long long time but the advent of internet technology and its ever-increasing usage has brought several modifications in its existing practices. And never-ever to be missed is the fact that word-of-mouth marketing on the internet domain is also referred as Viral Marketing, Guerrilla Marketing and also Buzz Marketing. The biggest benefits of word-of-mouth advertising are – (1) it helps organizations in better positioning their brands and offerings. (2) It brings peoples’ attention towards the brand rapidly. (3) It greatly influences consumers’ buying decision.

Now let’s discuss the methods for highly effective Word-of-Mouth marketing-

•    Testimonials and Reviews- These are one of the easiest ways of doing Word-of-Mouth Marketing and hence try and get as many positive testimonials and reviews as you can get, from your clients/customers and place them on your website. These are extremely effective in catching web-readers attention and inspiring them for buying it, also because now-a-days most of the people tend to read reviews before purchasing anything or availing services from. So it will help you in boosting your sales and will also create a good-will among readers.

•    Create an extremely attractive and informative Facebook Fan Page- Facebook fan page is indeed one of the best ways to connect with one’s existing customers, prospective customers and business partners. There are a number of ways by which you can participate in extensive word-of-mouth marketing, like- having status updates, adding photos & videos, creating interesting & informative events, inviting fans to attend, games, online contests etc are some of the best ways to do effective Viral Marketing and Buzz Creation on Facebook (fan page).

•    Share with as many friends as you can- make the best use of the unique facility (offered by Facebook, Twitter, LinkedIn ) of connecting with your peers, ex-colleagues, family members etc, placed all over the globe. Talk to them, share your experiences, create awareness, be-aware and while doing all of this, participate in Word-of-Mouth marketing.

Above mentioned are some of the easiest ways doing of Word-of-Mouth marketing, but we have a lot more in store to offer you…

To know more, please visit: http://www.magnonsolutions.com/

Hence, because of all the above mentioned reasons, is has become very important to optimize the images used on a web-pages/websites.

Now let’s discuss image optimization and techniques for successful image optimization-:

The first thing that needs to be kept in mind is- Image Optimization is all a matter of Keywords. Just at SEO/Search Engine Optimization needs relevant keywords to achieve high page-ranks similar is the case with Image Optimization which requires relevant text and keywords to perform for the page.

Effective techniques which will help you in Optimizing Images are mentioned below, have a look:-

a-    Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b-    ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c-    Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d-    File-name- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e-    Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/

Hence if you are thinking of using the mobile technology as a medium for your business promotion and marketing, then a few strategies which you need to follow to get desired results and maximum visibility are mentioned below, have a look-

- The first thing you need to keep in mind is, no mobile technology will help you in escalating your business for good, until you get your mobile website designed and developed for the purpose. Hence having a mobile website is no more a choice but a mandate. For those who are new to the term- Mobile Site or Mobile Website, let’s first understand what is a mobile website- “The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smart-phone or tablet computer, connected to a wireless network (source: http://en.wikipedia.org/wiki/Mobile_Web)”

Get the best DIS_Device Independent Strategy:-

As we know, now-a-days search engines (Google, Yahoo, Bing etc) determines the PR (page rank) of a web page after considering numerous factors with respect to mobile browsers. Such factors are- websites’ performance on a mobile based browser, usability, downloading speed and screen rendering etc. This makes it perfectly clear that a search optimized website which efficiently encloses functionality and important content from the main sites will rank higher in results than a website that is just reformatted to fit in a mobile screen.

Hence, it is very important for businesses to get a device independent strategy that efficiently supports mobile OS.

Execute SEO Practices (traditional search engine optimization) on Mobile Platform:-

- Use of related Keywords in Title and Body- use of keywords in title and body makes the content more clear and focused which is good because mobile searches are mostly specific, short and crisp.

- Never miss out on Page Titles & Page Descriptions- these are the first elements which help the mobile browsers in understanding the gist of the page and in deciding…whether it should show in the results or not. Adding, make sure your page titles are similar to search terms used by maximum searchers.

- Web Page Coding- as we know, we have a wide variety of Operating Systems which are so-called supported by mobile browsers. Hence it is necessary for you to choose the best suiting coding like HTML Coding. This coding format is recommended because mobile browsers decipher HTML codes easily to arbitrate search relevancy.

Mobile Search… 5 Years – from Now

Actively increasing number of mobile purchase (urban & rural area) coupled with tremendous growth in mobile technologies, indicate that in coming times or say 5 years-from now, mobile/mobile search will be fundamental in driving huge website traffic to businesses (or, it may even overshadow the desktop-traffic). And for this, organizations should assimilate latest coding languages like HTML5 etc in their SEO practices to achieve improved usability and superior performance, leading to increased page ranks.

For more information, please visit: http://www.google.co.in/

The management of Magnon on its special birthday (it marks competition of a decade and beginning of another decade) wholeheartedly congratulated and thanked its employees and customers and attributed the momentous success of Magnon Solutions to them, requesting them to continue with their support and faith in the organization. The day was also celebrated with a delightful snacks-party in the evening and was followed by a grand birthday celebration at Pind Balluchi.

Magnon Facts –

‘One of the most powerful Corporate Growth Stories in NCR’
– The Week

‘Magnon Solutions, a Web solutions’ provider…is now an established entity in the knowledge industry with over 900 clients across 14 countries’
– Times of India

‘Magnon Solutions, an Internet applications major…’
– The Hindustan Times

‘Magnon Solutions… recognizes the need of bringing the Net in sync with the existing businesses of clients’
– National Herald

‘Enviable industry support from companies like McKinsey, Price water House Coopers, Allahabad Bank right from the outset…’
– Business Age

‘Vineet Bajpai has an impressive success story. Magnon Solutions has chalked up over 700 clients in just 6 years’
- CNBC TV 18 (2006 Figures)

‘A young firm raring to go places…’
– Money Control.Com

Recognitions-

Ranked by ‘The Smart Techie‘ magazine amongst Top 25 most promising Internet Companies in India, (March’ 10 Issue)

The Indian School of Business (ISB) Hyderabad profiles Magnon Solutions and Magnon International as Case Study of Enterprise Building.

For more information, please visit: http://www.google.co.in/

The tremendous increase in the demand for outsourcing services have led to the emergence of numerous outsourcing companies from all over the world. And this in turn has also increased the competition among the outsourcing service providers, thereby making it difficult for people to  choose the best one from them. Hence if you are planning to choose a value sourcing firm for your business then there are factors you must be clear with… Some factors you should keep in consideration while choosing your value service provider…Some of them are -

Credibility / Reputation -  make sure that the outsourcing company you are getting yourself associated with, is experienced and reputed which means they have credibility and are trustworthy/ reliable. Never get puzzled by the show business. Thus make sure you enquire well about the experience of your service provider, their work portfolio, market reputation, internal strength etc. and this should be done well in advance i.e. before you sign on any papers of association.

Access – never ever freeze on a value sourcing firm which is not easily accessible in terms of distance, time or language etc.  Because it is very necessary for a company to be in direct contact with its service provider since its enables the consultant to address your time-to-time requirements, send you frequent updates especially in times of urgency and make a suitable decision as soon as possible. And this cannot be possible if your service provider is not easily accessible.

Security – please understand one thing very carefully, no matter how big or small company- your service provider, it is never-ever safe and easy to share your organization’s core details with them. It can have dire consequences. Thus make very-very sure that the company you are hiring for outsourcing services, is completely worth being your confidante. Also investigate on how your value sourcing firm deals with the most confidential details of its other clients.

Hope the above mentioned has given you enough idea of how to choose your service provider. If you have more queries or need more information on this, then please visit us at -

http://www.magnonsolutions.com/contact/

Website’s Compatibility with numerous popular browsers- Always remember, web compatibility with the browsers is the basic key to the success of the website. Because no one would like to visit and spend time on a website that is not compatible to the browser they are using, and is inconvenient-to-use, extra time-taking and causes irritation to the users. And this way, you might be loosing on quality leads.

Easy and Smooth Navigation- User-friendly navigation of a website is another important factor which plays a leading role in enabling visitors to spend more time on the website and go through it in a detailed manner. This is because a website which does not have a friendly-navigation, will never be able to retain the interest of the visitors. Rather it will distract them and the user will ultimately choose to move away instead of spending more time on an uneasy thing.

Make the best use of re-direction facility- Never ever compromise on the re-direction facility. Use it wherever necessary because it helps you present desirable and adequate information to the user at a relevant stage and it also saves the time of the visitor. Having said this, you must also never go over-board with it and use it only when it is genuinely required because excessive use of it makes the web page heavy.

Meaningful Relevant and Eye Catchy tag lines- Tag lines are first element that catches the attention the viewers and provides them the gist of the entire web page. So make sure the tag lines being used on your website are relevant to the information on the web page, are meaning and also attractive enough to catch the attention of the viewers.

Call-to-Action- Use call-to-action buttons on every page that talks about about your specialty and service offerings. This will stimulate users to put a query which will act as a business lead for you and will help you increase sales.

Allow user participation- Allowing user participation on your website will help you establish your brand identity, keep users aware of latest developments within your company and have their feedbacks. You can do this with the help of regular news posting, videos, live chat, discussions etc. However, do not add excessive and unwanted elements like images etc to your website. Remember, sober things always leave a long-lasting impact.

Try the above mentioned and if you need more information, feel free to get in touch with our consultants.

For more information, please visit: http://www.magnonsolutions.com/

Organic search gives long time and life time results however, paid search results are quick and temporary, which means as long as you spend money on the campaign your ads will appear in the SERPs and the moment you stop, it will also disappear.

The basic difference between organic search and paid search are in the form of:

Position of appearance- organic search results appear on the right hand side of the page, just below the search box & above organic results. They have yellow background.

Duration of results- organic results are slow but life-time results which means once they start appearing, they continue to show for quite a long period of time. Paid search are quick in showing results but they quickly disappear too.

Trust level- in case of trust level, it can be said that they are moderate in case of organic search but it is less in case of paid-search as these result quickly goes off (the moment you stop campaigning)

Difficultly in achieving top positions- acquiring top positions in organic search requires lot of continuous effort but can be achieved relatively easily in paid search (first and foremost, it is the matter of the amount of money you spend).

Traffic volumes- Though traffic volume depends on the position of various keywords in organic search however, in the case of paid search the traffic is high for important keywords.

Advantages and disadvantages of organic search and paid search!

Organic Search (advantages):

- They do not charge any money
- They are natural results, thus more reliable
- These results take time to appear but are long lasting
- It has been observed that they are more appreciated than the paid search results, thus more clicked

PPC (advantages):

- Results come quickly
- The more money you spend, the higher ranking you are likely to get
- It has ability to assess most preferred keywords for organic searches
- It has the ability to connect audience to more targeted landing page

Organic Search (disadvantages):

- It is a time taking process
- At times it can be a costly affair because rate per hour of SEO can be expensive
- High ranking & visibility of every web-page in SERPs is very difficult.

PPC (disadvantages):

- It consumes lot of money
- The click scheme involved in it is very common

Organic search or Paid Search; which is more suitable!

Though both the methods have its own advantages and disadvantages and are beneficial for online marketing in their own right, but it is widely believed that Organic Search is far more effective in the long run as it delivers life time results. On the other hand PPC; which is extremely costly can be beneficial only for a small period of time. Never-the-less it is also highly effective because it helps to target the niche audience, as soon as one wants.

So if you too are thinking of promoting your business by any of the above mentioned methods, then it is necessary to say that you should first properly analyze your nature of business, budget and every other aspect and only then decide on the method you would follow. This will not only ensure good results but will also keep you on the safer side.

For information on Mobile Marketing/SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Hosting & Maintenance etc, please visit:

http://magnonsolutions.com/

So let’s understand:

‘Social Media can be best defined as a platform/channel which allows people to communicate (share thoughts, opinion, information, knowledge etc) with other members present on the forum, thereby fulfilling their agenda of joining the forum which could be anything- advertising, entertainment or spreading awareness for any cause’. Some common examples of popular social media in present times include Facebook, Twitter & Linkedin. Now let’s understand what is Social Media Campaign-: ‘Any campaign that is conducted on one or more social networking platforms backed by a motive is called a Social Media Campaign‘.

Monitoring Social Media Campaign-

No matter how big or small a SMC is, it is imperative for the webmaster to keep a track of the campaign on regular basis, thereby monitoring its ROI to business. However, what needs to be checked-on, primarily depends on the goal & agenda of the campaign which could differ from business to business; for example spreading awareness, promotion of website, products or services, accelerating traffic, getting customers out of visitors etc.

Campaigns running on social networking platform, can be best tracked with the help of Analytics packages like Google Analytics, Omniture SiteCatalyst and many more. These tools should be interfaced with the website to give information such as site traffic trends, referral origins, and click paths of online visitors throughout the site. Apart from using website analytics, one can also choose from several tools that are specially designed for tracking social media campaigns. Examples- HootSuite, for Twitter helps in tracking statistics, SocialToo is for tracking follows etc. If you want to use Bookmarks as a part of your campaign and want to keep a tab of how readers are sharing your wrtite-ups then PostRank is the tool for you. For tracking campaigns running on Facebook, Facebook insights is one of the best options. There are also many other free tools like Addictomatic etc which can help you in monitoring your campaign across numerous networking sites.

However before using, please ensure the tool you are about to use will give you the best desired results.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

There are numerous Plugins with the help of which you can further your optimization processes for better results!

Let’s see:

• Effective Keyword Linker- Indeed the best to help you enhance your blog’s internal linking strength. Robust and valuable internal linking of a website or a blog always helps in making it search engine friendly and also adds to the SEO efforts. This also adds to the deep linking of the Wordpress blog. Most of the times it is all the major pages of the site which is interlinked flatly however, Google bots prefer contextual links with anchor texts, which makes it necessary to ensure that all the pages of the blog are properly interlinked. This also ensures deep crawling of the pages which increases the chances of pages getting high page ranks.

• Plugin_External Links- This will be the most helpful plugin for you if you want to effectively manage and maintain external links on your blog for page rank issues. This plugin is complimented with advanced features which will allow you to control the appearance of external links on your blog too.

• Google SEO Sitemap Generator- Also popularly known as Dagon Design’s Google SEO sitemap generator, it is one of the most common Plugins used by the webmasters for Wordpress Blogs now-a-days. Being a highly effective plugin, it can automatically create XML Sitemaps for every new blog post thus reducing the blogger’s/webmasters effort of updating the sitemap every time a new post is posted. So if you are a daily or regular blogger then this plugin is the best for you…!

• Plugin_SEO Friendly Images- If you are interested in posting images on your blog then this is the plugin which is best suited to your needs.

• AllinOne SEO plugin- It is most probably the most commonly used SEO plugin for Wordpress blogs. Try using it and it will definitely help you.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/