Off-late there has been tremendous increase in the popularity and demand of social media activities, which to a larger extent due to its nature; is also referred as social media optimization. SMO; which is the abbreviation of the term Social Media Optimization, in the present times is considered as one of the most efficient and effective ways of promotion i.e. increasing popularity of a website/product/services etc because it provides a platform from where people can promote their belongings/values among a very large range of audience (and also among the targeted audience). However, for the genuine information of all such people it needs to be said that though social media optimization is a very important form of promotion but still all that is said and what people believe about it is not completely true or is the fact.
Some of such facts are mentioned below:
Misunderstanding no. 1- Social media optimization gives you an opportunity to increase your Google Page Rank- The fact is that you cannot increase your websites’ or relevant web pages’ rank with the help of SMO, specifically tweets. Yes its provides you a chance to talk about your business among various groups of people but when it comes to page-rank then practically it doesn’t help much (but if any website groups your tweets and link them from the site with a do-follow tag, then it can help but this happens very rarely).
Misunderstanding no. 2- You cannot buy or sell product or services with the help of Social Media Optimization- This is not the fact because you can actually buy/sell things on social media however; your approach needs to be different and very smart. Moreover for selling things on social media you need to remember that your approach should be completely different from the traditional web marketing approach. Here you need to have more of a sophisticated style for pulling the crowd first and then letting them know different strategies which will help them.
Misunderstanding no. 3- You cannot maintain a record of all your friends if you start following too many- Well the truth is that you can truly keep record of your friends even if you follow too many and for this all you need to do is to use some effective tools like Tweetdeck, Twitter lists and many more. So if you want to keep a record of all your friends on twitter even if you follow a long list of friends then start using relevant tools and see the difference.
The above mentioned are some of the facts that are wrongly perceived by many…I hope my clarifications will help people in clearing their perception…!
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