However, it is a fact that there are many people who prefer to do SEO work for their website by themselves (instead of availing SEO services) and as they are highly busy with other necessary activities, they lack in giving proper assistance. So to help all such people and make the process of regular SEO assistance easy, I have stated some points. These points will give you a clear idea of what all things you must do to ensure that your website is all fit and fine, there is nothing which will bother its performance or will affect its growth and moreover, your activities are advanced and highly effective.

Let’s see:

 First & foremost, make it a point to keep check of what your competitors are doing to increase their site’s efficiency- this is necessary because many people think, what they are doing, no one else is doing (this belief is wrong). Always remember; there are many experts who are copying your hard work and are also doing something better than that. So it is always better to be alert and keep track of one’s competitors’ activities.

 Keep checking for crawling errors and rectify them as soon as they get identified- many times, even after content on the site gets published, due to some minor technical errors like sitemap publishing or server downtimes etc search engines like Google, Yahoo, Bing etc do not crawl the latest content on the website. You might consider this problem as a simple one but this can prove to be a major one (as all your hard work will go waste if your site is not crawled).

 Make it a regular practice to check your sitemap’s condition- this is necessary because it is the sitemaps which helps/guides search engines to one’s site. Thus any error in the sitemaps can completely be fatal as search engines will not be able to reach your website.

 Keep checking for broken links and replace them as soon as possible- it is fact that the less number of broken links you have on your website, the better it is. So use as many tools as you can but ensure that you remove all the broken links from your site.

The above mentioned are some of the most effective tips which when put into regular practice will definitely keep your website healthy and will enable it to perform well at the search engines.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit:

http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

With joy and respect for the achievement, we at Magnon Solutions take this opportunity to acknowledge and thank every individual and organizations that have helped, supported and trusted us, during our successful business journey of 10 long years.

First, we would like to thank The Smart Techie for appreciating and rewarding our hard work and sincerity-dedication-commitment towards everything we do to satisfy our customers. This prized positioning is not only the result of our passion and continued effort to achieve success, but is also the outcome of our customers’ conviction and confidence in us as a comprehensive Interactive Media Services provider and the value proposition that we bring to the customer’s online initiatives. This makes it mandatory for us to sincerely thank all our customers; to mention a few: HBO, Bata, Emaar MGF, Daikin, HCL, Hyundai, Penguin Books, Bharti, FICCI, United Nations, HelpAge, Fever104, Hotspot, Ranbaxy, HDFC, ABN Amro, Schneider Electric, NEC, Axis Bank, Suzuki Motorcycles, Marks & Spencer, Videocon, Mahindra, ITZ Cash Card, Maruti Suzuki, Haier Appliances, The Claridges, Michelin, Samsung, Hilton… and the list goes unending.

[Please find a detailed list of clients at:  [http://www.magnonsolutions.com/clients/]

At last but never the least, we also thank the Magnon Team for their relentless and absolute dedication to the company.

How do you present your business through your website?

Your website is the mirror to your business. Attracting visitors to your website and then generating business – all depends upon the manner in which you present your business. In fact, your website plays a major role in maintaining your brand identity. For presenting your website efficiently, a few tips might help.

• Too many colors could make your website very repulsive
• The images need to be optimized so that they do not take too much time in loading.
• The fonts used in your website should maintain uniformity. For example, if your homepage content has the font ‘times new roman’ and another page has ‘Ariel’ as its font, it depicts un-professionalism.
• Your website has to be compatible to all internet browsers.

Is the navigation of your website complicated?

Your site visitors do not have enough time or patience to go on searching your website for finding the relevant information. So if the navigation of your site is made easy, it can create a great difference. Inserting a few of these tools can serve the purpose:

• Site maps: Site maps tell you what all are stuffed in your website and let visitors decide on which page they can land up directly.
• Links: The links serve as connectors within your website. They make your visitors reach the targeted page with ease. So, your site needs to have links that could bring your site visitors to the home page, then to the top of the page or to other pages within the site.
• Navigation panels: Every website needs to have a navigation panel because it directs the various customers to various areas on your website. These are usually found on the left hand side of a web page.
• Search bar: A search bar is useful in large sites. It takes in keywords from visitors and enables them to land on their desired relevant pages.

How good is your web content?

The content in your website needs to be tested well before uploading them on your website. It should in fact have a special appeal to your visitors. The quality of the content should be such that it retains your visitors for longer time and then watch them come back to your website again and again. Few factors should be kept in mind while writing content for your site:

• Originality.
• Free from grammatical errors or spelling mistakes.
• Easy and understandable language.
• Not too elaborate but provide the relevant information efficiently.
• Important informations need to be highlighted or put under bullets.

I am sure you can keep your website alive by applying these key components and make it more ravishing and easy to employ.

Do you have anything that can add to this article? We would love to hear from you.

By: Shabana.

When you write content for your website, certain things need to be brought to notice:

• The content that you create for your website should have the originality. It should be different and unique, conveying the right message to the right group of people. Moreover, fresh content with the visitor’s expectations in view would always be appreciated.

• When you write good content, it reflects the writer’s individuality because it contains one’s flavor in it. Essentially, always try and add in a personal touch to the content. This would always interest the reader and he would be able to relate with the write-up. Indeed, if you are not able to give your best to your writing, it would be of no use putting it online as it would not bring repeated visitors.

• The language that you use for your content has to be in easy and understandable. Visitors would turn away from your website if they require a dictionary to read the content. Easily readable content or articles can draw the attention of the visitors and would even interest them in your products or services if they are well written about.

• There might be some web pages that contain spelling mistakes or grammatical errors and this may cause damage to your business in several ways. In the first place, it could harm the reputation of your company because such basic errors look very unprofessional. Secondly, improper writing affects the rankings on search engines. If there is no one to proof-read your content, put it into a word processor and run the spell check. This would definitely help!

• If you think you do not get enough time to compile articles or put up content on your website, there is an option to pick up relevant article from wherever possible but keep in mind to mention the source at the end. Otherwise there might be copyright issues which might affect your business as well.

• Make the content detailed enough to provide sufficient information, yet also keep it brief enough to get him interested in speaking with you. Ideally, the content of the website should be a good gel of paragraphs and bullet points, leading the reader to the contact us page and filling up his / her details.

• On a final note, updating content on the website would assist readers in remaining updated with the latest developments at your end. We understand that in some business, the nature is such that is does not allow you to. However, a section like ‘What’s New’ or ‘Industry Updates’ would surely have something new for the site users to read.

Content is thus a good weapon on the internet and most of the time helps to win complete favor of the potential clients. It can again be said to be an effective communicating tool that informs people about everything that is happening around your business. So along with the site design and development, why not keep a steady watch on the content as well?

Why not give a thought to it and share with us..?

By:  Shabana

• When Web 1.0 was in use, it was Double Click dominating the online  advertising services, but with Web 2.0, Google Ad Sense is taking the hold.

• Flickr surpass Ofoto because of its easy-to-run capability with web 2.0 applications.

• With the advent of Web 2.0, came the concept of blogging which intends to be interactive giving all information about yourself or your company. This was initially done through the personal websites on the Web 1.0 platform.

• In Web 1.0, only publishing of articles or content was possible, but with Web 2.0 participation of writers is facilitated.

• MP3.com, build on Web 1.0 platform, could only allow users to gather information about music, songs, artists etc, but Napster.com that is build upon Web 2.0 platform, allows people to easily share their MP3 files among each other without worrying about copyright issues.

• Britannica Online, on the Web 1.0 medium, served the purpose of online research results but when Web 2.0 came into being, Wikipedia proved to serve this purpose better because it involves contribution.

Thus we see that the elements that differentiate Web 2.0 from Web 1.0 are numerous. Moreover, if we try to look into the benefits of Web 2.0, we find that it enhances user interface, increases interactivity, and allows the ease to get connected.

So what are you waiting for?? Give your suggestions or comments and stay tuned for the next version.

By: Shabana