March 3, 2011

Social Media Optimization and ROI in SMO !

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: blogs, business blog, corporate blog, digital online marketing, google SEO, Internet Marketing, internet marketing online, online marketing, Search Engine Optimization, search engine tips, SMO, Social Media Optimization, Social Networking — Magnon Team @ 3:00 am

By now I am sure you must be familiar with the term ‘Social media optimization’ but do you know how can you exactly measure your Return On Investment in Social Media Optimization…? No, then let’s begin with …by once again understanding the term…and then proceeding on to the measures that can help you in measuring the ROI in SMO.

Social media optimization can simply be explained as a newer medium of business promotion & branding, which aims at inviting targeted potential customers to the website with the help of online discussions, debates and many more user-engaging activities (and hence showing them their business-product-services etc). Although Social Media Optimization emerged as a form of cyber socialization and online information gathering but now-a-days it is primarily used for business promotion, branding and expansion. Over the years SMO has turned out to be one of the most widely accepted forms of business promotion which allows people to meet new members online i.e. on the forums, listen & voice different opinions and in the due time promote their business.

Well, now that we are clear about social media optimization, let’s move on and understand what Return On Investment in SMO is !

In the last few years, it has been observed that social media optimization has been hugely successful in providing numerous business opportunities to online business owners and for this reason now-a-days most of the businesses find participating in social networking activities mandatory. However, very few of them have realized that conducting social media campaign and participating in media activities can be a business expense which is in the form of time. However, for the companies who hire media experts and professionals for conducting SMO campaigns, the expense can also be in the form of money.

Moreover, you will find it very strange that according to a survey conducted by marketer.com it has been found that almost 80% of the online business owners have never even calculated the amount of money that goes in conducting social networking campaigns and their ROI on social media optimization. The most common reason for this is that people think, checking Return On Investment on social media optimization is almost impossible as there is no such method by which it can be calculated. This belief is wrong because even Geoff Ramsey, eMarketer CEO once stated “marketers believe that measuring true ROI for social media is difficult,” but this belief is relatively wrong because there are many metrics available with which it can be easily measured.

So the question is, if the companies want to measure their ROI on SMO, then how should they do it?

So here are a few tips which will help you in doing so !

- One of the most common methods is to simply calculate the amount of traffic that your website is receiving from different social media networks.

- Use the simple formula which is ROI = (x-y)/y – here x is final value and y is starting value. For example if your investment value is $ 20 and what you have got back is $ 60 then your ROI on SMO will be: (60 – 20) / 20 = 2 times your initial investment. Though in financial sense ROI is calculated completely in the form of dollars and cents but the capital can refer any form of investment – monetary or not.

- Metrics tool- It is accepted that ROI ? metrics but when it comes to ROI on SMO you can rely on the metrics like traffic counts, social media followers and fans, comments etc. Here, the main idea is not to go by the numbers but to identify what is the reaction of people, what are they ending up with and are they agreeing to what you are saying?

- Google Analytics- it is a free option for the measurement of ROI, but one should never go by the free tag because it can really provide a strong baseline for checking numerous factors like backlinks, users’ activity and many more.

- PostRank analytics- it is a bunch of tools which help in measuring social engagement on other platforms and services. The only good thing about it is that, instead raw numbers you can get to see compliments and comments from other sites that contribute to your statistics. It is also a powerful tool for checking the sentiment analysis.

You can also use tangible metrics form like:

- Number of increased visitors
- Number of returning visitors
- Number of page views
- Average time spent on the site
- Total amount of Adsense revenue &

Intangible metrics forms like:

- Customer satisfaction
- Improved communication with the members and customers
- Quality reviews
- Increased sales and quick brand perception

The above mentioned are some of the easiest ways by which you can measure your ROI on social media optimization.

For information on Mobile Sites/SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Hosting & Maintenance etc, please visit:

http://www.magnonsolutions.com/

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February 16, 2011

4 Factors that will help your Blog Outshine Others

Filed under: Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: blogging, blogs, corporate blog, google keywords, google SEO, Internet Marketing, internet marketing online, keywords for search engines, link building, online marketing, Search Engine Optimization, search engine tips, SEM, SEO, SEO services, SMO, Social Media Optimization — Magnon Team @ 6:43 am

Now-a-days, almost every organization and individual owns a blog and their ardent desire is to make their blog a very popular one on Google with maximum back links and high page rank. However, there are very few who actually know the correct process for making their blog popular and successful with increasing traffic coming to it.

So for all such people who lack in proper knowledge that can make their blog a popular and successful one, we have mentioned some information which will prove to be useful.

Have a read-through:

Publish more frequently- Always remember, the more posts you publish on your blog, the more authenticated and reliable one your blog will be considered by Google. It means if there is a 2 years old blog site which publishes 1 post every month or every 2 months and there is your blog which is just half-an-year old but on it 2-3 posts are published every week, then chances are quite likely that your blog will be considered as more matured and trusted one by the search engine and its page rank will also be higher than the older one. So make it a point to publish as many posts as you can and as frequently as you can.

Quality is more important than Quality- Although as mentioned, it is very important for a blog to publish posts frequently in order to remain in the good books of Google however, not to undermine is the fact that quality is more important than quantity and always be so, not only for Google but for every other search engines. So when you are publishing posts on your blog, make sure you are not being driven by the time factor and compromising on the quality. Ensure whatever you are posting has quality and is worth being posted on your blog, thus they are unique and informative.

Proper Interlinking- Efficient linking is as important as posting. No matter how many posts you publish every week, it will be of practically no use if your blog is not interlinked- read more and keyword based linking. Interlinking of the inner pages of the website with the home page with high page rank and keywords within the content linked with other relevant content always proves to be beneficial as it shows the vastness of the blog and gives an impression of the detailed information it contains.

Keep the fundamentals correct- Make sure you never loose out on the basics of content. It means, while writing the content for the post, ensure that the basics of content writing – keyword density, keyword proximity, keyword prominence etc are kept intact. Being SEO friendly is a very important thing to be for the blog contents. And last but not the least, neither ignore the keywords nor be over-obsessed with it. What precisely I mean is that the content for the blog post should be unique, informative, grammatically correct, rich and social media as well as SEO friendly. Intact

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

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January 6, 2011

Importance of Keyword Research

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: google keywords, google SEO, Internet Marketing, keywords for search engines, online marketing, search engine tips, SMO — Magnon Team @ 2:28 am

One of the basic aspects of search engine optimization, also referred as SEO, is the process of keyword research. However, there are many people (not used to the basics of internet) who still don’t know what does a ‘keyword’ mean, why is it considered as an indispensable part of the process of Search Optimization and why are they given so much importance and value by the webmasters. So for such people, it it becomes necessary for me to first of all explain, what exactly a Keyword means….’So you just recall last time you searched something on the net for your academic, professional or personal use. You must have typed some words or phrases in the search box of the search engines like Bing, Yahoo or Google, so as to get the exact results…

Those words or group of words (phrases) that you typed (or people type) to retrieve information are the keywords. Thus in short keywords can be explained as the elementary components that drive traffic into a website. By optimizing keywords, which is one of the most important aspect of the search engine process, one can drive maximum traffic to one’s website, blogs videos and even articles (if you are engaged in Article marketing and want to make a lot of money from it). And increased traffic will subsequently help you in increasing and improving your page ranks/web rank. Not only these, but with the use of relevant keywords you can also ensure that relevant quality traffic is coming to your website/articles/blogs etc. And last but certainly not the least, using and targeting the right keywords or the keywords best suited to your business theme & goal will efficiently determine the success of your website/online business.

Now you must have understood the basics of keyword and why they are considered an indispensable part of SEO and moreover must be thinking, how can one get the perfect keywords for their website or business and how to go about the keyword research process… So remember, the best way to do a keyword research is to use online tools or Google keyword research tool because they will easily help you in knowing the popular words that most of the internet visitors use for getting results. However, there are a few other factors you need to keep in mind during the keyword research process. They are:

First of all, very clearly define and understand the theme and motive of your business. Never mix goals. For example, if your are into buying and selling of used motor bikes then choose words like second-hand bikes or used bikes rather than going for generic words like bikes or automobiles.
Keyword phrases are always better than single words because they are less competitive yet they give defined results. However, never go for long sentences that have more than 3 words.
If you have a specifically targeted audience then be very particular about the geography while selecting the keywords.
Neither go for highly competitive keywords nor choose the least competitive ones.
Last, remember Keyword research is a continuous process and so you should do it periodically to keep your site ranking high.

As a matter for fact, in today’s cut-throat competition it is almost imperative for a business to get noticed if it wants to be successful and if you have an online business then Keyword research is one activity which will take you a few steps closer to your goal.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

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December 15, 2010

Social Media Campaigns; Introduction and Tips to Monitor Them Effectively

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Uncategorized, Web 2.0, Web Design — Tags: corporate blog, digital marketing online, digital online marketing, Internet Marketing, online campaign, online marketing, SEO services, SMO, Social Media Optimization, Social Networking, Web 2.0, Web Design — Magnon Team @ 5:16 am

Now that we are talking about social media campaign today…let’s begin with discussing ‘what exactly social media is’…? And this is important because it will be a futile effort discussing social media campaign if the basics of Social Media remains unclear and more-so because even today we come across many people who are not aware of the basics of social media itself.

So let’s understand:

‘Social Media can be best defined as a platform/channel which allows people to communicate (share thoughts, opinion, information, knowledge etc) with other members present on the forum, thereby fulfilling their agenda of joining the forum which could be anything- advertising, entertainment or spreading awareness for any cause’. Some common examples of popular social media in present times include Facebook, Twitter & Linkedin. Now let’s understand what is Social Media Campaign-: ‘Any campaign that is conducted on one or more social networking platforms backed by a motive is called a Social Media Campaign‘.

Monitoring Social Media Campaign-

No matter how big or small a SMC is, it is imperative for the webmaster to keep a track of the campaign on regular basis, thereby monitoring its ROI to business. However, what needs to be checked-on, primarily depends on the goal & agenda of the campaign which could differ from business to business; for example spreading awareness, promotion of website, products or services, accelerating traffic, getting customers out of visitors etc.

Campaigns running on social networking platform, can be best tracked with the help of Analytics packages like Google Analytics, Omniture SiteCatalyst and many more. These tools should be interfaced with the website to give information such as site traffic trends, referral origins, and click paths of online visitors throughout the site. Apart from using website analytics, one can also choose from several tools that are specially designed for tracking social media campaigns. Examples- HootSuite, for Twitter helps in tracking statistics, SocialToo is for tracking follows etc. If you want to use Bookmarks as a part of your campaign and want to keep a tab of how readers are sharing your wrtite-ups then PostRank is the tool for you. For tracking campaigns running on Facebook, Facebook insights is one of the best options. There are also many other free tools like Addictomatic etc which can help you in monitoring your campaign across numerous networking sites.

However before using, please ensure the tool you are about to use will give you the best desired results.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

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December 2, 2010

Optimizing URLs for Google…How Necessary is it…?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: blogs, business blog, corporate blog, google keywords, google SEO, Internet Marketing, internet marketing online, keywords for search engines, link building, Search Engine Optimization, web 2.0 templates — Magnon Team @ 6:14 am

Now that we are talking about URLs and optimization of URLs today, let me first ask you all… Do we really need to optimize URLs for better functioning or just leaving them as they are is perfectly fine…?

The above mentioned is one of the most common questions among the webmasters and search engine optimizers these days… and there seems to be some confusion about them. The confusion prevails because once Google had clearly stated that the search engines does not have any difficulty in crawling over long and moderately complicated URLs and if the content present on the webpage is significant and keyword based then the spiders can easily understand their meaning and theme of the web page/website. However, in recent times Google initiated a new parameter for filtering the URLs which in return could help Google bots make logic of the less relevant characters present in the dynamically produced URLs.

So what does it mean, should we use it to filter the URLs for helping Google or simply leave the dynamically created URLs the way they are…? Well considering the repercussions of easy crawling of the search engines, it is advisable that you must always use the parameter and keep the URLs well optimized all the time and this should be done to make the crawling and understanding task easier for the search engine: Google. And in return it will always benefit your site!!!

Thus, it can be said… “Yes it is necessary to Optimize URLs “ for Google and this is necessary only for making them similar to the content and to give clear indication about the content to Google.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

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November 24, 2010

Will Linking to Numerous Websites Diminish your Web Page Rank?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: blogs, business blog, corporate blog, digital online marketing, google keywords, google SEO, Internet Marketing, internet marketing online, keywords for search engines, SEO, SEO services, SMO, Social Networking — Magnon Team @ 5:58 am

Most of the webmasters and search engine optimizers believe that the more backlinks/in-links/in-coming links you have on important pages of your website, (homepage, product pages, service pages etc) the more are the chances of your site being preferred and valued by the search engines. And this will be followed by increase in the chances of your web pages getting top page ranks.

This is because, Google Page Rank depends heavily upon the number of backlinks your web pages have and also because at many occasions Google has clearly stated that the outgoing links on the web pages does not have any direct influence on the page rank. And so, instead of giving links to many other prominent sites, one must pay more attention in getting links form them. However, when we say ‘getting links’ which means ‘backlinks’, it means getting them from quality sites i.e. sites that have high page rank from Google.

However, many times it becomes difficult for webmasters to get backlinks for their sites when they do not choose to give links to other sites. If this is the situation with you too, then there is a solution…If at all you cannot do without giving link to others then make sure you are linking your site to sites and are genuine, reputed and has high page rank and not to any other site that comes your way. It is very necessary because if a site gets banned due to its unethical practices and has a link of your site on it, then your site will also get in their network and this may increase the possibilities of getting you into a bad reputation.

Thus it is advisable that instead of cutting down on the number of outgoing links, ensure that you link your site with only trustworthy ones. And in case if it becomes necessary for you to link with someone you don’t know much about, then never ever forget to use no-follow tags; which helps in giving the crawlers necessary signal.

And most importantly, remember linking to sites will neither influence not affect your page rank till you are sure about whom you are linking to.

Thus, it is never the numbers but always the quality that works!

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

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November 4, 2010

Effective SEO Plugins to Keep Your Blog Updated and Happening…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: best web 2.0, blogs, corporate blog, digital marketing online, google keywords, keywords for search engines, online campaign, online marketing, Social Networking, Web Design — Magnon Team @ 3:38 am

As a matter of fact, there is very little known about SEO Plugins in conjunction with Wordpress Blogs apart from Meta info and Page Titles. And as the result of lack of knowledge, most of the people are under impression that Wordpress for blogging is by default SEO and search engine friendly (which is not completely true) thus there is no need for SEO optimization. However, contrary to this belief, it needs to be mentioned that Search Engine Optimization, also referred as SEO is not only about Meta Tags and Page Titles…rather there is much more to it.

There are numerous Plugins with the help of which you can further your optimization processes for better results!

Let’s see:

Effective Keyword Linker- Indeed the best to help you enhance your blog’s internal linking strength. Robust and valuable internal linking of a website or a blog always helps in making it search engine friendly and also adds to the SEO efforts. This also adds to the deep linking of the Wordpress blog. Most of the times it is all the major pages of the site which is interlinked flatly however, Google bots prefer contextual links with anchor texts, which makes it necessary to ensure that all the pages of the blog are properly interlinked. This also ensures deep crawling of the pages which increases the chances of pages getting high page ranks.

Plugin_External Links- This will be the most helpful plugin for you if you want to effectively manage and maintain external links on your blog for page rank issues. This plugin is complimented with advanced features which will allow you to control the appearance of external links on your blog too.

Google SEO Sitemap Generator- Also popularly known as Dagon Design’s Google SEO sitemap generator, it is one of the most common Plugins used by the webmasters for Wordpress Blogs now-a-days. Being a highly effective plugin, it can automatically create XML Sitemaps for every new blog post thus reducing the blogger’s/webmasters effort of updating the sitemap every time a new post is posted. So if you are a daily or regular blogger then this plugin is the best for you…!

Plugin_SEO Friendly Images- If you are interested in posting images on your blog then this is the plugin which is best suited to your needs.

AllinOne SEO plugin- It is most probably the most commonly used SEO plugin for Wordpress blogs. Try using it and it will definitely help you.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

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September 20, 2010

SEO Tips to Keep Your Site in Good Health

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0, Web Design — Tags: Search Engine Optimization, SEM, SEO, SMO, web designing — Magnon Team @ 12:27 am

Routine SEO check-up of a website; which includes timely scanning, page rank analysis, link monitoring and content updating among others, is one of the most important activities that needs to be undertaken to keep a live site in a good condition. Not only these maintenance activities help in keeping a site in a good condition but also greatly helps in its reputation management (if performed after a detailed study of advantages & disadvantages of any particular activity that is undertaken as a part of routine SEO check).

However there are a few activities, which are of utmost importance and should necessarily be conducted as a part of SEO maintenance.

Some of such activities are mentioned below, let’s see:

Complete site index check-up- In most of the cases it happens that the search engine optimizer tries to get away with his/her responsibility by just monitoring the number of web URLs indexed on Google. However, it is advisable that you should get a thorough check done in terms of repeated Meta tags, number of dynamic URLs, similar header tags etc.

Robots.txt protocol verification- Never let your webmaster ignore the presence of Robots.txt file on the site as it is what you can tweak to control content indexation in case of proper content strategy in mind.

SERPs’ Meta check- “Search Engines Result Pages Meta Check”; this is one of the most important things that needs to be done on a regular basis because as a matter of fact, most of the problems can be figured out by scanning the search index. Moreover, also because Meta tags, page titles, URLs etc greatly signifies the importance of the content present on the website.

Duplicate content check- It is a fact that everyone should be aware of… ‘Duplicate content in most of the cases can prove to be fatal for a website’. Therefore it is very necessary for the webmasters to ensure that not even a single paragraph containing duplicate content should be present on a website.

For any type of information related to SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

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August 12, 2010

August 2, 2010

Want To Create A Superb Search Engine Optimized Landing Page…Here Are the Tips!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: Internet Marketing, Search Engine Optimization, SEM, SEO, SMO, website optimization — Magnon Team @ 12:36 am

Now-a- days website optimizers & webmaster try numerous ways to get a wonderful search engine optimized landing page for their website and the main reason behind this is frequent & effective indexing of their site by major search engine like Google Yahoo Bing etc. And indeed one of the most popular ways by which they aim to do so is by getting wonderfully designed web page that can convince online clients within minutes. However, while paying much attention on design aspects of a web page most of the web developers forget to give due attention to other necessary aspects.

Some of such aspects which you need to take care-of are:

Do not focus only on 1-2 keywords or keyword phrases rather make a wide list of keywords & focus on all of them-there was a time when people would only pay attention on 1 or 2 keywords but now time as well as most of Google’s algorithms have changed and so it is the time when you need to change your techniques too. Thus focus on maximum number of keywords to get more attention from search engines thereby getting wider range of target audience and more of online clients.

Try to increase relevancy of your keywords and not its density- always remember it is not the repetition of keywords that help but it is the relevancy that helps the most. Now-a-days it is also very necessary to pay proper attention on other factors like relevancy, context, references and traction. Remember search engine robots are intelligent enough to figure out if the copy was written for search engines or otherwise.

Pay double the time on optimizing elements like semantic markup, code optimization, clean code and many more. Ensure that your page titles, H-tags etc are perfectly placed & used.

If you are using Graphics then necessarily ensure that the page load time is not increasing and very importantly- graphic codes are well optimized.

If you are using enough content on your page to pass on the information to your visitors then it is necessary for you to highlight the most important lines/information within the content. Also, never forget to link important content/information with relevant anchor texts on your site to ensure proper inter-linking of pages for better crawling.

Try the above mentioned and see the results!

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

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