September 17, 2011

Want to Optimize your Facebook Page for SEO…here are the Tips

Filed under: Facebook, Facebook Page, Facebook Profile, Facebook SEO, Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0 — Tags: , , , , , , , , , , , , , , , , , , , , , , , — Magnon Team @ 5:59 am

Do you know… Facebook is currently the most heavily used Social Networking platform in the world, and to add to this is the fact that over 83% of web users from across the globe mention Facebook as their choicest Social Networking Site. Also worth noticing, is the fact that the platform which was created with the intention of allowing people to interact with others and socialize, today has become an important business stream too.

We all know, Facebook Page for an organization or an individual  is probably the best medium for connecting with its existing and prospective customers, past employees and future associates. However, one thing that not many of us are aware of is the fact that Facebook Profile is also capable of ranking (and ranking high) in the Search Engines, next to your website or blog page (thus promoting the brand/products/services/organization etc). Hence if you are looking for business promotion then it is necessary for you to optimize your Facebook Page for Search Engine Optimization.

So today, we will discuss some tips and tricks which will help you in optimizing your Facebook Page to get it right with SEO, have a look below:

a- Make a Custom URL- Facebook now allows us to create a customized Facebook URL and so we must make the best use of it to reap its benefits. Hence make sure to create a customized/custom URL for your brand’s/organizations’/products’/services’ Facebook page. If you had earlier  created an URL which has random words then now you can also customize it to create a more relevant and suitable URL which will help Facebook users in finding your profile easily while conducting searches.

b- Add content snippets with redirect link- Always remember, your Facebook page or account is not just a platform for social interaction, but is also a knowledge repository for many. An information hub which helps people in getting relevant information about you/your organization/brand/services etc. Hence, it is advisable for you to put some information in form of content. This content could be of your blog post, articles, press releases or lines from your web page…etc However, do not put the entire content. The best way is to put one or two lines, some keywords, gist and there you can place a redirect link, which when clicked will take the visitor to that blog, article, press release or web page etc. This will also act as the source of inbound link and additional traffic to your web page.

c- Pay equal respect to every section- When it comes to Facebook; it is not only your wall that matters… besides your wall, you also need to pay attention to other aspects like Info Tab etc. Info Tab is the best place to provide your company description, address and add links. The Description Area on Facebook is also a very important place for Keywords and hence it can be considered as the master area for Meta Tags.

The above mentioned will also help you with your local SEO efforts!

Note: Above mentioned are some of the easiest ways of optimizing a Facebook Page for SEO; however we have a lot more in store to offer you…

To know more, please visit: http://www.magnonsolutions.com/

August 6, 2011

Tips for Successful Image Optimization…!

Filed under: Image Optimization Techniques, Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 2:38 am

Now that we are talking about Image Optimization and techniques for easy image optimization today, let me first ask you all- if you get a document which is full of text and has no image at all … and then you have another copy of the same document but this one has interesting images to support the text and information presented on the document…then which document will you prefer to read, the one which has plain text or the one with images to support the text….I am sure most of you will choose the second one with images. This is absolutely normal, because though image communicates passively, but when complimented with text, it becomes the easiest medium for multiple-way communication. And hence if some information along with supporting images is presented on a website then it is sure to get more traffic…!

Hence, because of all the above mentioned reasons, is has become very important to optimize the images used on a web-pages/websites.

Now let’s discuss image optimization and techniques for successful image optimization-:

The first thing that needs to be kept in mind is- Image Optimization is all a matter of Keywords. Just at SEO/Search Engine Optimization needs relevant keywords to achieve high page-ranks similar is the case with Image Optimization which requires relevant text and keywords to perform for the page.

Effective techniques which will help you in Optimizing Images are mentioned below, have a look:-

a-    Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b-    ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c-    Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d-    File-name- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e-    Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/


a- Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b- ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c- Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d- Filename- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e- Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/

July 28, 2011

What makes Mobile Site and Mobile SEO Important…?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , , , , — Magnon Team @ 4:13 am

At the Internet Advertising Bureau’s Annual Leadership meet, the CEO of Google: Dr. Eric Schmidt said, “mobile search in the recent times has grown much faster than the desk-top searches …” Going by this, we can come to the conclusion that it’s high-time for businesses to pay crucial attention on mobile as a medium of their marketing campaign, for it can drive consequential traffic to one’s website which leads to increase in business and revenue.

Hence if you are thinking of using the mobile technology as a medium for your business promotion and marketing, then a few strategies which you need to follow to get desired results and maximum visibility are mentioned below, have a look-

- The first thing you need to keep in mind is, no mobile technology will help you in escalating your business for good, until you get your mobile website designed and developed for the purpose. Hence having a mobile website is no more a choice but a mandate. For those who are new to the term- Mobile Site or Mobile Website, let’s first understand what is a mobile website- “The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smart-phone or tablet computer, connected to a wireless network (source: http://en.wikipedia.org/wiki/Mobile_Web)”

Get the best DIS_Device Independent Strategy:-

As we know, now-a-days search engines (Google, Yahoo, Bing etc) determines the PR (page rank) of a web page after considering numerous factors with respect to mobile browsers. Such factors are- websites’ performance on a mobile based browser, usability, downloading speed and screen rendering etc. This makes it perfectly clear that a search optimized website which efficiently encloses functionality and important content from the main sites will rank higher in results than a website that is just reformatted to fit in a mobile screen.

Hence, it is very important for businesses to get a device independent strategy that efficiently supports mobile OS.

Execute SEO Practices (traditional search engine optimization) on Mobile Platform:-

- Use of related Keywords in Title and Body- use of keywords in title and body makes the content more clear and focused which is good because mobile searches are mostly specific, short and crisp.

- Never miss out on Page Titles & Page Descriptions- these are the first elements which help the mobile browsers in understanding the gist of the page and in deciding…whether it should show in the results or not. Adding, make sure your page titles are similar to search terms used by maximum searchers.

- Web Page Coding- as we know, we have a wide variety of Operating Systems which are so-called supported by mobile browsers. Hence it is necessary for you to choose the best suiting coding like HTML Coding. This coding format is recommended because mobile browsers decipher HTML codes easily to arbitrate search relevancy.

Mobile Search… 5 Years – from Now

Actively increasing number of mobile purchase (urban & rural area) coupled with tremendous growth in mobile technologies, indicate that in coming times or say 5 years-from now, mobile/mobile search will be fundamental in driving huge website traffic to businesses (or, it may even overshadow the desktop-traffic). And for this, organizations should assimilate latest coding languages like HTML5 etc in their SEO practices to achieve improved usability and superior performance, leading to increased page ranks.

For more information, please visit: http://www.google.co.in/

July 20, 2011

11 years of Formation . 1500 Clients . 18 Countries . Delhi Mumbai & London

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 3:37 am

9th May every year marks the most special and memorable day for Magnon Solutions, for, it was on this day that the foundation of one of the biggest Digital Media Agency in making, was laid. Magnon, which has enjoyed 100% year on year growth for 9 consecutive years, was established in the year 2000 with a petty amount of Rs. 14, 000 in a small generator room at the terrace of a South Delhi building. Today Magnon Solutions is a One-Stop-Agency addressing the entire spectrum of Digital Medium Services – Web Consulting, We Design, Web Application Development, Mobile Development, Search Optimization/Marketing, Rich Media Planning, Social Media Marketing and Hosting/Mailing services. Moreover, the organization also boasts of being a Trade Mark company, a proud member of NASSCOM and ISO 9001 : 2008 Certified for Web Design, Web Application Development and Search Marketing. Magnon’s envious clientele includes Government Agencies, Large Indian Business Hotels, Multi-National Corporations, 100s of SME companies and Fortune 500 companies  like – HBO South Asia, Emaar MGF, Daikin, Hilton Janakpuri, Michelin, Claridges, Videocon, WWIL, Suzuki Motors, Hyundai, Bharti, Marks & Spencer and Samsung among many more.

The management of Magnon on its special birthday (it marks competition of a decade and beginning of another decade) wholeheartedly congratulated and thanked its employees and customers and attributed the momentous success of Magnon Solutions to them, requesting them to continue with their support and faith in the organization. The day was also celebrated with a delightful snacks-party in the evening and was followed by a grand birthday celebration at Pind Balluchi.

Magnon Facts –

‘One of the most powerful Corporate Growth Stories in NCR’
– The Week

‘Magnon Solutions, a Web solutions’ provider…is now an established entity in the knowledge industry with over 900 clients across 14 countries’
– Times of India

‘Magnon Solutions, an Internet applications major…’
– The Hindustan Times

‘Magnon Solutions… recognizes the need of bringing the Net in sync with the existing businesses of clients’
– National Herald

‘Enviable industry support from companies like McKinsey, Price water House Coopers, Allahabad Bank right from the outset…’
– Business Age

‘Vineet Bajpai has an impressive success story. Magnon Solutions has chalked up over 700 clients in just 6 years’
- CNBC TV 18 (2006 Figures)

‘A young firm raring to go places…’
– Money Control.Com

Recognitions-

Ranked by ‘The Smart Techie‘ magazine amongst Top 25 most promising Internet Companies in India, (March’ 10 Issue)

The Indian School of Business (ISB) Hyderabad profiles Magnon Solutions and Magnon International as Case Study of Enterprise Building.

For more information, please visit: http://www.google.co.in/

April 25, 2011

Social Media Campaign_Tips for Regular Monitoring

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 6:45 am

Before we go deep into the details of Social Media Campaign, let’s first understand what does Social Media essentially mean…Basically Social Media is all about interacting with people online, getting to know them better, sharing views & opinion with them and then it is about networking i.e. social media member’s engagement which includes conversations/discussions etc. Some of the major benefits of social media are- it enable companies to get in touch with their past and prospective clients. Moreover it allows them to keep in touch with other business heads/associates/partners and even relatives and friends, easily via the social networking site. Thus like this, it becomes easier for people to create buzz about their brand/product/service, keep a tab of what their competitors are doing to promote their brand and for their target audience and even keep in touch with their relatives/friends/partners.

Having said all of the above, it cannot be missed that Social Media is never as simple and easy as it may seem to many. It is rather a time-taking activity which includes many long and systematic processes and moreover, it requires continuous effort. And never to forget, Social Media is very expensive! Because of these reasons, it is advised that one should never take their social media campaign for granted. Moreover, one should make it a practice to monitor their Social Media campaign on a regular basis. This not only helps in keeping a check on the running of the campaign, but also helps in improving its over all performance.

So, if you too want to start monitoring your Social Media Campaign but are unaware of the ways of doing it, then here are the tips for you…! however, the first thing you need remember is that ‘for  monitoring any type of campaign, it is very necessary for the person conducting the campaign to be clear with the four basic questions’…below mentioned are the same :-

*- What are the products/services being promoted through the campaign
*- What is the main motive of the campaign
*- Who all are the target group of your campaign
*- What is the expected result of the campaign

For example, if you have a website selling ladies footwear and now you want to start a campaign to create more & more awareness about your website so that maximum number of people comes to your site and buys footwear from there, then on the basis of the above mentioned questions here are the points to be taken in consideration before you start planning and organizing the campaign:-

*- Your products are- foot wears
*- Campaign objective is- to create awareness and gain publicity
*- Target Audience is – females of all ages
*- Expected result is – brand promotion and increased sales

So whenever you are thinking of launching a social media campaign make sure to go about it and prepare and monitor it  according to the above  mentioned questions and be sure of getting better results.

Want to strategize an innovative & successful Social Media Campaign for your or your clients’ business… Please contact us to allow our consultants to speak to you. 

http://www.magnonsolutions.com/contact/

rx cialis low price non prescription viagra buy generic viagra viagra oral buy levitra online viagra suppliers in the uk viagra canada order viagra viagra uk viagra sale buy cialis cialis no prescription online viagra cheapest cialis how does viagra work discount viagra order viagra online buy cheap viagra online uk online viagra natural viagra cialis no prescription lowest price viagra