September 22, 2009

Create strategies to attract more visitors by making your website easy to use ..

Filed under: Search Engine Optimization, Social Media Optimization, Web Design — Tags: , , , , , , , , , , — Magnon Team @ 6:39 am

Building a showy website alone would go waste if you do not allow your visitors to use it without difficulty. A website requires easy usability, engagement of the visitors, and interesting stuff to let it run and serve the purpose of its being. Here are a few points that could simplify the difficulty about making your website easy to use, focused and attractive at the same time.

How do you present your business through your website?

Your website is the mirror to your business. Attracting visitors to your website and then generating business – all depends upon the manner in which you present your business. In fact, your website plays a major role in maintaining your brand identity. For presenting your website efficiently, a few tips might help.

  • Too many colors could make your website very repulsive
  • The images need to be optimized so that they do not take too much time in loading.
  • The fonts used in your website should maintain uniformity. For example, if your homepage content has the font ‘times new roman’ and another page has ‘Ariel’ as its font, it depicts un-professionalism.
  • Your website has to be compatible to all internet browsers.

Is the navigation of your website complicated?

Your site visitors do not have enough time or patience to go on searching your website for finding the relevant information. So if the navigation of your site is made easy, it can create a great difference. Inserting a few of these tools can serve the purpose:

  • Site maps: Site maps tell you what all are stuffed in your website and let visitors decide on which page they can land up directly.
  • Links: The links serve as connectors within your website. They make your visitors reach the targeted page with ease. So, your site needs to have links that could bring your site visitors to the home page, then to the top of the page or to other pages within the site.
  • Navigation panels: Every website needs to have a navigation panel because it directs the various customers to various areas on your website. These are usually found on the left hand side of a web page.
  • Search bar: A search bar is useful in large sites. It takes in keywords from visitors and enables them to land on their desired relevant pages.

How good is your web content?

The content in your website needs to be tested well before uploading them on your website. It should in fact have a special appeal to your visitors. The quality of the content should be such that it retains your visitors for longer time and then watch them come back to your website again and again. Few factors should be kept in mind while writing content for your site:

  • Originality.
  • Free from grammatical errors or spelling mistakes.
  • Easy and understandable language.
  • Not too elaborate but provide the relevant information efficiently.
  • Important informations need to be highlighted or put under bullets.

I am sure you can keep your website alive by applying these key components and make it more ravishing and easy to employ.

Do you have anything that can add to this article? We would love to hear from you.

By: Shabana.

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September 10, 2009

Have you ever realized how essential the content in your website can be? If not, check this out…

Filed under: Internet Marketing, Search Engine Optimization, Social Media Optimization, Web Design — Tags: , , , , , , , — Magnon Team @ 7:07 am

While you attempt to boost up your business by attracting people to your website, content can be said to be one of the main facets in doing the same. The content that is put up in your website needs to be tested out. It should be such that it can have specific appeal to your target audience. In simple words, your writing should be such that it attracts people all over.

When you write content for your website, certain things need to be brought to notice:

  • The content that you create for your website should have the originality. It should be different and unique, conveying the right message to the right group of people. Moreover, fresh content with the visitor’s expectations in view would always be appreciated.
  • When you write good content, it reflects the writer’s individuality because it contains one’s flavor in it. Essentially, always try and add in a personal touch to the content. This would always interest the reader and he would be able to relate with the write-up. Indeed, if you are not able to give your best to your writing, it would be of no use putting it online as it would not bring repeated visitors.
  • The language that you use for your content has to be in easy and understandable. Visitors would turn away from your website if they require a dictionary to read the content. Easily readable content or articles can draw the attention of the visitors and would even interest them in your products or services if they are well written about.
  • There might be some web pages that contain spelling mistakes or grammatical errors and this may cause damage to your business in several ways. In the first place, it could harm the reputation of your company because such basic errors look very unprofessional. Secondly, improper writing affects the rankings on search engines. If there is no one to proof-read your content, put it into a word processor and run the spell check. This would definitely help!
  • If you think you do not get enough time to compile articles or put up content on your website, there is an option to pick up relevant article from wherever possible but keep in mind to mention the source at the end. Otherwise there might be copyright issues which might affect your business as well.
  • Make the content detailed enough to provide sufficient information, yet also keep it brief enough to get him interested in speaking with you. Ideally, the content of the website should be a good gel of paragraphs and bullet points, leading the reader to the contact us page and filling up his / her details.
  • On a final note, updating content on the website would assist readers in remaining updated with the latest developments at your end. We understand that in some business, the nature is such that is does not allow you to. However, a section like ‘What’s New’ or ‘Industry Updates’ would surely have something new for the site users to read.

Content is thus a good weapon on the internet and most of the time helps to win complete favor of the potential clients. It can again be said to be an effective communicating tool that informs people about everything that is happening around your business. So along with the site design and development, why not keep a steady watch on the content as well?

Why not give a thought to it and share with us..?

By:  Shabana

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August 18, 2009

SEO and SMO – though totally different, can work wonders if put together!

Filed under: Search Engine Optimization, Social Media Optimization, Social Networking — Tags: , , , , , , , , — Magnon Team @ 2:43 am

SEO and SMO are the two of the many terms that are responsible for your business promotion during this internet age. But as we see that ‘O’ stands for optimization in both the terms, we are yet to discover if both can exist together.

Let us first make a comparison based on various aspects between the two:

On Page Elements:
SEO – The search engine rankings are dependant on title tags, bold texts, headers, image titles and above all, the keywords.
SMO – Striking visual representations can grab the attention of the visitors and that influences the most, even more than coding and tags.

Titles:
SEO – The title tag carries a lot of weight in the rankings just because it tells the search engine what the page is all about.
SMO – Attractive headlines and titles capture a lot of attention and get the users click through.

Content:
SEO – The content needs to be easily readable by the search engines. This means that the quality content should have relevant keywords which are important for the page to rank well.
SMO – The content has to be in easy language for easy insight of the human readers. Moreover, it should also contain attractive statements that can hold the readers’ attention and make them convinced about what you are trying to say.

In addition to the Content:
SEO – Along with the content, the structure of the site also needs to be sound enough.
SMO – Your profile in the social networks need to be more attractive and appealing and this will surely make a big variation in SMO.

Link Building:
SEO – The links that are connected to our website are the inbound links and these links in turn help in increasing the rankings of your site in the search engines.
SMO – If you are successful in your SMO activity, you will definitely benefit with your SEO for your website.

The comparison says that SEO and SMO are built on different platforms but from this comparison we can even come to a conclusion that the two work together rather than separately. One of the best ways to draw visitors to your new website or blogs is through SMO. This activity will definitely have a long-lasting effect on the search engine rankings as well.

It is only a few years that the social networks evolved and Social Media Optimization came into existence. When people became familiar to both the concepts of SEO and SMO, they even came to know the importance of traffic to any website. Thus when compared, we see that the traffic that comes from SEO is more steady than the SMO. But when social networks are used efficiently for business, they are able to draw more traffic to their websites and convert their visitors to potential customers. In other words, the social media sites attract traffic with their brilliant networking profiles and Search Engine Optimization increases visibility on search engines with keyword ranking.

Wanna give your views to it? You are most welcome..

By: Shabana

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July 10, 2009

To get on high rankings on search engines for your website, use keywords intelligently within your site!

Filed under: Internet Marketing, Search Engine Optimization — Tags: , , , , , , — Magnon Team @ 12:31 am

Technology reaching heights, web customers usually ignore the basic things that can make a difference to your business. Keywords or key phrases can be said to be the main factor responsible for giving visibility to your website or help the customers reach you through the web. In other words, if a web user types the keywords relating to your products or services on the search engines, the keywords should be such that it lands up on your website. So, for optimizing your website on the search engines, your keywords should have more value compared to others.

Tactics of deciding on the right keywords:

Take a note of a few things that you should keep in mind while choosing the right keywords –

  • First of all, try to do a swapping business. Think yourself to be a customer and make a research on the keywords you will use in the search engines to find your website.
  • There are many keyword tools specifically designed to assist you in your search for keywords. These tools include Google Adwords Keyword Tool, Google Insights, Wordtracker, etc. These tools will tell you how popular your keywords are, in which region of the world it is mostly searched for, and also displays similar keywords.
  • Also, get ideas from everyone and everywhere you can find (don’t forget your competitors’ sites) and list them all.

Keyword density:

The relevance of a web page is determined by means of its keyword density. The standard keyword density for major keywords is 3-7% and that of minor keywords is 1-2%. If the percentage of keywords is too high, the search engines consider it to be a spam and if it is too low, the keywords will not be very effective. Although there are no strict rules, 5-10 keywords in each page is considered to be a reasonable count.

Placing of the keywords:

Although the quantity of keywords is important for effective SEO results, the quality is equally important. There are certain placements of keywords that the search engines reach easily. Lets check for keyword placing starting from the top of the window:

  • Place 3-5 keywords in the URL because it tells all about your website.
  • Another unique place for locating your major keywords is the page title; because it usually gets displayed in search engines.
  • If the paragraphs are lengthy, place the main keywords on every paragraph; and if they are short, place them after every 2nd paragraph.
  • Try to place the keyword at the concluding sentence of your content.

If your potential customers are unable to find you, your website cannot be considered to be great however content rich it might be.  So, make some effort at the beginning to allow positive results continue.

Why not try on these guidelines for valuable traffic roll in to your website!

We welcome your thoughts and views…

By: Shabana

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