June 4, 2010

Tips to Block Web Pages from Being Indexed By Google!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking — Tags: , — Magnon Team @ 2:30 am

It is quite common that due to some major factors many times search engine optimizers wish to prevent some pages of their website from being indexed by search engines like Google, Yahoo, and Bing etc. The are many reasons which makes it necessary for the webmasters to stop some particular pages of their site from being crawled by Google. One such reason is: when any particular page of the website is under some revamping work or the ‘then present content’ or the page is not relevant enough to be shown to the search engines.

Though the above mentioned reasons are very common factors which forces the webmasters to prevent pages from being cached however, another important reason which makes it necessary for the optimizers to hide some pages are when the webmasters do not wish to show them to the search engines. These pages could be slightly important pages like security, privacy or log-in pages and the most obvious reason could be that they would want to make those pages visible to the online visitors only when they click on the website. Security & privacy of business/website could be another important reason and it may also happen that the webmasters may feel that crawling of technical pages like external Java script, CSS or admin pages is not of much help and so there is no point in getting them crawled by the search engines.

Now that we have discussed a lot about why webmaster wish to block some pages of their site from being crawled by Google at some point of time, it also needs to be mentioned that though there are many people who think of doing the same, however most of them lack in the knowledge that can enable them to do so. So to help all such people in blocking their web pages from the search engines, we have mentioned some tips. Let’s see:

Use lock & key method- with this method you will be able to lock some pages of your site whenever you want thus hiding them from Google. For this you need to use a username & password login gateway for the pages you don’t want Google to crawl on.

Use No-follow Meta Header tags- for this you need to choose the pages that you do not want to be crawled by the search engines and then add a Meta=no follow tag on their headers. This will help Google in understanding that it does not need to index those pages.

Directly block the links using No-Follow tags- add them to the link of the pages you want to block.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

May 25, 2010

Want To Generate Backlinks For Your Website…Here Are The Tips…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization — Tags: , — Magnon Team @ 6:17 am

It is quite evident and you must be aware of the fact that backlinks are one of the most important aspects of search engine optimization. The increasing number of backlinks (also known as in-links or incoming links) not only indicate the popularity of a website but it is also symbolic of the websites’ compatibility to search engines friendliness. In simple words it can be said that ‘the more backlinks you have on your website, the more it will be preferred and valued by the renowned search engines like Google, Yahoo, Bing etc.

However, while talking of incoming links it is necessary to mention that since they are the mostly preferred and valued links by the search engines, it is necessary to ensure that the backlinks that are placed on a website is quality driven and not just for the namesake. Thus in a nutshell it can be said that the more quality backlinks you have on your web page, more likely are the chances of the page achieving top search engine rankings and the page showing in the SERPs.

So now after knowing the benefits of backlinks if you are inspired by the idea and thus want to have more and more of such links on your website / relevant web pages then to make the process easier for you, I have mentioned some tips which will help you in creating maximum number of such links.

Let’s see:

• Try to be the first one to reveal relevant developments/information related to the theme of your website. This will add to its popularity and moreover, will make it helpful/informative amongst its target audience. Then people will start placing their link on your website, which will act as backlinks for your web page.

• Try to be positively different from your competitors, but at the same time be in sync with the latest trend. – having a different approach while presenting the same news will help you in pulling-of the targeted audience. Thus it will also add to the number of backlinks on your site.

• Come up with contents that are informative, interesting and influencing as it will help in attracting online readers. You can use them with a link of your website present on it and publish it on numerous top ranking directories to get maximum number of quality backlinks.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

May 24, 2010

Importance of ‘Header Tags’ In The Process of Search Engine Optimization!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0 — Magnon Team @ 6:54 am

Are you aware of the terms H1, H2, H3, H4……H6…?

‘Well,  People who are familiar with the fundamentals of search engine optimization will certainly know about the terminologies but for the one ones who are not aware of the above mentioned terms, I would take this opportunity to clear their concept’

H1, H2, H3….H5, H6; formally known as Header Tags, they are one of the most crucial aspects of SEO services / Search Engine Optimization. Especially, they play an indispensable role in the process of on-page optimization which lays a leading hand in ensuring website’s compatibility to search engine’s friendliness.

There are many people who believe that Header Tags are nothing important but simple content presented on the web pages in a larger font. Regarding this belief it is necessary to say that these Tags are much beyond that. They don’t just represent simple content but serve much important purposes. Practically Header Tags are group of words acting as sentences which gives an in-sight of the content. In simpler words it can be said that these tags give an overview of the entire content in a nut shell. Thus it would not be wrong to say that H Tags are elements that enable search engines to understand the gist of the content and its importance. For this reason Header Tags have become one of the important aspects search engine optimization and so should be used very thoughtfully.

Placement of Header tags:

H 1 Tags should be used in the Title or Header so that readers can get an idea of the information presented in the content, right at the first shot.

H2 & H3 Tags should ideally be used for sub-headings, introductions, bullet points also for highlighting important lines within a paragraph.

H4_H5_H6 Tags should be used for highlighting other important messages within the content however; their usages are largely based on the user’s discretion.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

April 29, 2010

Tips For Effective & Regular Web Maintenance For Fruitful Web Results…..

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web Design — Magnon Team @ 2:36 am

It is a common tendency of most of the webmasters to start celebrating and relaxing the moment they get to see even the slightest bit of improvement in their website’s performance or the moment they get desired results. These people get so carried away with their website’s achievement that they stop giving due attention to their site. Regarding this tendency, it can be said that this type of approach can be tolerated in case of less competitive websites; which do not have too many competitors to compete with. But in case of highly popular websites, which have a long list of competitors constantly waiting for opportunities to bring one’s website down, continuous amount of professional SEO treatment is regularly required. Thus is simple words it would be true to say that when it comes to search engine optimization: for popular and competitive sites, there is no room for rest.

However, it is a fact that there are many people who prefer to do SEO work for their website by themselves (instead of availing SEO services) and as they are highly busy with other necessary activities, they lack in giving proper assistance. So to help all such people and make the process of regular SEO assistance easy, I have stated some points. These points will give you a clear idea of what all things you must do to ensure that your website is all fit and fine, there is nothing which will bother its performance or will affect its growth and moreover, your activities are advanced and highly effective.

Let’s see:

 First & foremost, make it a point to keep check of what your competitors are doing to increase their site’s efficiency- this is necessary because many people think, what they are doing, no one else is doing (this belief is wrong). Always remember; there are many experts who are copying your hard work and are also doing something better than that. So it is always better to be alert and keep track of one’s competitors’ activities.

Keep checking for crawling errors and rectify them as soon as they get identified- many times, even after content on the site gets published, due to some minor technical errors like sitemap publishing or server downtimes etc search engines like Google, Yahoo, Bing etc do not crawl the latest content on the website. You might consider this problem as a simple one but this can prove to be a major one (as all your hard work will go waste if your site is not crawled).

Make it a regular practice to check your sitemap’s condition- this is necessary because it is the sitemaps which helps/guides search engines to one’s site. Thus any error in the sitemaps can completely be fatal as search engines will not be able to reach your website.

Keep checking for broken links and replace them as soon as possible- it is fact that the less number of broken links you have on your website, the better it is. So use as many tools as you can but ensure that you remove all the broken links from your site.

The above mentioned are some of the most effective tips which when put into regular practice will definitely keep your website healthy and will enable it to perform well at the search engines.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit:

http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

April 21, 2010

Use Sitemaps & Allow Google To Index Images Available On Your Website…

Filed under: Search Engine Optimization — Tags: , , — Magnon Team @ 3:37 am

“Good News from Google for all those people who are interested in adding images on their website and getting them crawled by Google”.
Google in its latest update recently announced that now it will also index the images present on the sites. And for this all that the web masters need to do is to use properly created sitemaps which will assist Google in crawling over the images. Google recently even released the new edition of its sitemaps protocol.

Thus now you just need to add the images from your website to the sitemap and syntax it. The syntax for it is:

<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″
xmlns:image=”http://www.google.com/schemas/sitemap-image/1.1″>
<url>
<loc>http://example.com/sample.html</loc>
<image:image>
<image:loc>http://example.com/image.jpg</image:loc>
</image:image>
</url>
</urlset>

So now no more waiting or worrying if you want to get the images indexed…!
For any type of information regarding SEO/SEM/Web Optimization services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!
http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

April 14, 2010

Tips To Make Your Keyword Research Process Interesting And Productive

Filed under: Search Engine Optimization — Tags: , , , — Magnon Team @ 2:11 am

In the process of ethical search engine optimization, keyword research is one of the most important activities which lays the foundation of other important works like op-page & off-page optimization. Keyword research not only acts as triggers for attracting potential visitors to a website, but also greatly helps in making the website approachable for the readers/visitors via search engines like Google, Yahoo and Bing. This is because, online visitors from all over the world search for relevant websites or information with the help of keywords. Thus it can be said that keywords (technically referred as anchor texts) helps the webmasters in attracting traffic to the website.

This factor makes it necessary for the website owners and search engine optimizers to come up with a set of most perfect anchor texts / keywords in terms of search ability, general preference and market competition. Coming up with keywords which is in accordance with the business theme, products and services offered and moreover, based on the main motive of the business is very necessary. Therefore over the years, to ensure that one has the perfect list of keywords, most of the webmasters have been using keyword research tools like ‘External Keyword Tool’ and many more. But regarding this, it is worthy enough to mention that almost everybody uses them and thus to some extent their result becomes very common for all. So the question that arises is that what to do in this case….?

To answer this question and to make the process of keyword research easier for all those people who feel they have limited options, I have stated certain tips which will certainly give them some new ideas.

  • Always use more than one tool- never rely on any single keyword research tool, rather prefer to use numerous tools at the same time so that you can get a wide list of latest, highly searched or less relative keywords. This process is also necessary because sticking to any particular keyword research tool always narrows the chances of getting vibrant results.
  • Avoid using the most obvious keywords, rather pick newer ones- remember it is always good be slightly different rather than following the same old tradition. So refrain from using the age-old keywords and use new and interesting terms that goes with the latest trend.
  • Make sure that the keywords you are choosing is in sync with the content you have on your website as only then you will be able to achieve rankings for them. Never get carried away by fancy keyword and moreover, choose the ones that are relevant for your business.
  • Remember it is always good to opt for less competitive keywords first-work on them rigorously and achieve top rankings instead of opting for the highly competitive ones. It is also advisable because achieving rankings for the highly competitive ones, in the very first shot is quite difficult.
  • Last but not the least; give all the pages of your website their due importance (it means never over respect any particular page like home page and completely ignore the other ones like product/service pages).

The above mentioned are some of the easiest tips/tricks that will make the process of keyword research more productive and moreover, interesting for you.

For more information regarding Keyword Research Services or SEO /SEM, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in Smart Techie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

April 7, 2010

Importance of Backlinks & Tips To Get Quality Backlinks To A Website Easily…

Filed under: Internet Marketing, Search Engine Optimization, Uncategorized — Tags: , , , , — Magnon Team @ 6:38 am

It is a fact that link building plays a leading role in making a website popular among the global audience. It also greatly contributes in increasing the relevancy of the website among the search engines like Google, Yahoo and Bing. It is believed that the popular search engines like Google always prefer web pages that have maximum number of quality backlinks placed on them. Thus it means that the more quality back links you have on the important pages of your website that greater are the chances of the page appearing in the SERPs. Not only it helps in ensuring the visibility of web pages in the SERPs, but increasing number of backlinks also enables the website to achieve top search engine ranking positions thereby assisting it to become more and more popular.
However, it is also absolutely true that though links play a major role in website promotion and popularity, but at the same time getting quality links to a website is one of the most difficult aspects of ethical search engine process. There are many people who think that there are many ways of link generation in black hat SEO (unethical form of search engine optimization) but when it comes to white hat techniques then there is hardly any medium by which one can get quick quality links. But to correct the belief of all such people it is very necessary mention that even ethical SEO or as we say in common language: genuine search engine optimization process also have numerous ways by which a person can get authentic links to the important pages of their website. A few to mention are:

  • Comment on do-follow blogs- commenting on the blogs that have do-follow tags on them, is one of the easiest and most commonly used techniques for getting backlinks. For this, all you need to do is to go to relevant blogs, read their posts and give relevant comments (make sure you don’t over do it). Along with your comment you must also place the link of your website. And if the blogger will find your comment and your website relevant, then he will certainly place his link too.
  • Forum Signatures- Start posting on a continuous basis on forums like digitalpoint and place a link of your site in your signature. This way you can get a lot of back links but this method requires great deal of effort as spamming can easily get you into trouble.
  • Guest Posts- prepare relevant and good quality articles related to the theme of the blogger and make guest post on different blogs along with a few in-links to your blog site. However, here you need to be very sure about the quality of your content because that is what will persuade the blogger to publish your guest post.
  • Link Exchange- exchanging links with your friends or others you know, is also a common and easy way of link building.
  • Buy links from paid directories (with high PR) – getting help from reputed paid directories (with high PR) is also one of the quickest and easiest ways to get back links to a website.

So this time when you are in the need of backlinks, make sure that instead of worrying and wasting time you stick to the above mentioned steps and make maximum benefits from them.

For more information regarding Backlinks and ethical search engine optimization, please visit OUR WEBSITE

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…! CLICK HERE TO VIEW THE ARTICLE

March 27, 2010

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , — Magnon Team @ 4:42 am

‘The Smart Techie’ one of the most powerfully distributed IT magazines with circulation of over 96,000 copies per month with a focused target audience of CTOs, CIOs, IT Managers and other members of the Digital fraternity, has featured Magnon Solutions Pvt. Ltd., amongst India’s Top 25 Internet Companies in its March 2010 edition”
[http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298]

With joy and respect for the achievement, we at Magnon Solutions take this opportunity to acknowledge and thank every individual and organizations that have helped, supported and trusted us, during our successful business journey of 10 long years.

First, we would like to thank The Smart Techie for appreciating and rewarding our hard work and sincerity-dedication-commitment towards everything we do to satisfy our customers. This prized positioning is not only the result of our passion and continued effort to achieve success, but is also the outcome of our customers’ conviction and confidence in us as a comprehensive Interactive Media Services provider and the value proposition that we bring to the customer’s online initiatives. This makes it mandatory for us to sincerely thank all our customers; to mention a few: HBO, Bata, Emaar MGF, Daikin, HCL, Hyundai, Penguin Books, Bharti, FICCI, United Nations, HelpAge, Fever104, Hotspot, Ranbaxy, HDFC, ABN Amro, Schneider Electric, NEC, Axis Bank, Suzuki Motorcycles, Marks & Spencer, Videocon, Mahindra, ITZ Cash Card, Maruti Suzuki, Haier Appliances, The Claridges, Michelin, Samsung, Hilton… and the list goes unending.

[Please find a detailed list of clients at:  [http://www.magnonsolutions.com/clients/]

At last but never the least, we also thank the Magnon Team for their relentless and absolute dedication to the company.

September 22, 2009

Create strategies to attract more visitors by making your website easy to use ..

Filed under: Search Engine Optimization, Social Media Optimization, Web Design — Tags: , , , , , , , , , , — Magnon Team @ 6:39 am

Building a showy website alone would go waste if you do not allow your visitors to use it without difficulty. A website requires easy usability, engagement of the visitors, and interesting stuff to let it run and serve the purpose of its being. Here are a few points that could simplify the difficulty about making your website easy to use, focused and attractive at the same time.

How do you present your business through your website?

Your website is the mirror to your business. Attracting visitors to your website and then generating business – all depends upon the manner in which you present your business. In fact, your website plays a major role in maintaining your brand identity. For presenting your website efficiently, a few tips might help.

  • Too many colors could make your website very repulsive
  • The images need to be optimized so that they do not take too much time in loading.
  • The fonts used in your website should maintain uniformity. For example, if your homepage content has the font ‘times new roman’ and another page has ‘Ariel’ as its font, it depicts un-professionalism.
  • Your website has to be compatible to all internet browsers.

Is the navigation of your website complicated?

Your site visitors do not have enough time or patience to go on searching your website for finding the relevant information. So if the navigation of your site is made easy, it can create a great difference. Inserting a few of these tools can serve the purpose:

  • Site maps: Site maps tell you what all are stuffed in your website and let visitors decide on which page they can land up directly.
  • Links: The links serve as connectors within your website. They make your visitors reach the targeted page with ease. So, your site needs to have links that could bring your site visitors to the home page, then to the top of the page or to other pages within the site.
  • Navigation panels: Every website needs to have a navigation panel because it directs the various customers to various areas on your website. These are usually found on the left hand side of a web page.
  • Search bar: A search bar is useful in large sites. It takes in keywords from visitors and enables them to land on their desired relevant pages.

How good is your web content?

The content in your website needs to be tested well before uploading them on your website. It should in fact have a special appeal to your visitors. The quality of the content should be such that it retains your visitors for longer time and then watch them come back to your website again and again. Few factors should be kept in mind while writing content for your site:

  • Originality.
  • Free from grammatical errors or spelling mistakes.
  • Easy and understandable language.
  • Not too elaborate but provide the relevant information efficiently.
  • Important informations need to be highlighted or put under bullets.

I am sure you can keep your website alive by applying these key components and make it more ravishing and easy to employ.

Do you have anything that can add to this article? We would love to hear from you.

By: Shabana.

September 10, 2009

Have you ever realized how essential the content in your website can be? If not, check this out…

Filed under: Internet Marketing, Search Engine Optimization, Social Media Optimization, Web Design — Tags: , , , , , , , — Magnon Team @ 7:07 am

While you attempt to boost up your business by attracting people to your website, content can be said to be one of the main facets in doing the same. The content that is put up in your website needs to be tested out. It should be such that it can have specific appeal to your target audience. In simple words, your writing should be such that it attracts people all over.

When you write content for your website, certain things need to be brought to notice:

  • The content that you create for your website should have the originality. It should be different and unique, conveying the right message to the right group of people. Moreover, fresh content with the visitor’s expectations in view would always be appreciated.
  • When you write good content, it reflects the writer’s individuality because it contains one’s flavor in it. Essentially, always try and add in a personal touch to the content. This would always interest the reader and he would be able to relate with the write-up. Indeed, if you are not able to give your best to your writing, it would be of no use putting it online as it would not bring repeated visitors.
  • The language that you use for your content has to be in easy and understandable. Visitors would turn away from your website if they require a dictionary to read the content. Easily readable content or articles can draw the attention of the visitors and would even interest them in your products or services if they are well written about.
  • There might be some web pages that contain spelling mistakes or grammatical errors and this may cause damage to your business in several ways. In the first place, it could harm the reputation of your company because such basic errors look very unprofessional. Secondly, improper writing affects the rankings on search engines. If there is no one to proof-read your content, put it into a word processor and run the spell check. This would definitely help!
  • If you think you do not get enough time to compile articles or put up content on your website, there is an option to pick up relevant article from wherever possible but keep in mind to mention the source at the end. Otherwise there might be copyright issues which might affect your business as well.
  • Make the content detailed enough to provide sufficient information, yet also keep it brief enough to get him interested in speaking with you. Ideally, the content of the website should be a good gel of paragraphs and bullet points, leading the reader to the contact us page and filling up his / her details.
  • On a final note, updating content on the website would assist readers in remaining updated with the latest developments at your end. We understand that in some business, the nature is such that is does not allow you to. However, a section like ‘What’s New’ or ‘Industry Updates’ would surely have something new for the site users to read.

Content is thus a good weapon on the internet and most of the time helps to win complete favor of the potential clients. It can again be said to be an effective communicating tool that informs people about everything that is happening around your business. So along with the site design and development, why not keep a steady watch on the content as well?

Why not give a thought to it and share with us..?

By:  Shabana

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