January 28, 2011

Google Instant Preview and its effect on Search Engine Optimization…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Uncategorized, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 2:14 am

Now that we are taking about “Google Instant Preview” today and since it is a new topic on our Blog, so first let’s understand what exactly Google Instant Preview is…?

In simple language ‘GIP’ can be explained as a simple application which acts as the addition to the Google Instant Makeover and gives to the user, the benefit of getting a preview of the website while rolling the mouse over the search results and much before opening any particular site. In other words it can also be said that Google Instant Preview is an add-on which gives a graphic representation of the web-page in reference to the keywords or in accordance to the highlighted word or group of words within the search query. And with the facility, the addition-to-the Google enables search-engine-users to immediately compare the search results and thus save time (it helps them in saving time because the user does not have to open each and every site to see what they are looking for, is there or not…).

Now moving on lets discuss the already much discussed topic… “Does Google Instant Preview” affect search engine optimization of a website at all…? There has been much discussion and debate over the above mentioned topic however, still not many are aware of what has been the outcome of all of those, so let’s understand now:

See, it is very clear that with the help of the add-on, people will not have to open as many links as they used to when the instant-preview option was not available. Hence the number of websites, people generally open while browsing will naturally get reduced, as searchers will be able to see what the site is all about and whether it is helpful for them or not. Now…, this also meas that the webmasters/search engine optimizers will have to ensure that their website is performing its best in every ways, whether it is about giving information with the help contents, graphic representations or imagery displays etc. It is also important that the content of the website is based on most relevant keywords according to the theme of the site (as they help in getting traffic) and moreover, the website regularly updated so that it doesn’t give an impression of stagnation to the online searcher. Even the Meta descriptions which play a very important role in the process of SEO should be made highly relevant and the over all look and feel of the website should be attractive enough to catch the attention of the users.

Thus, we come to believe that as a matter of fact, every addition or change in Google have some consequences on the SEO mechanism and Google Instant Preview is no exception however, it will not make that huge of a difference, provided one takes the necessary precautionary steps in advance.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

January 6, 2011

Importance of Keyword Research

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , — Magnon Team @ 2:28 am

One of the basic aspects of search engine optimization, also referred as SEO, is the process of keyword research. However, there are many people (not used to the basics of internet) who still don’t know what does a ‘keyword’ mean, why is it considered as an indispensable part of the process of Search Optimization and why are they given so much importance and value by the webmasters. So for such people, it it becomes necessary for me to first of all explain, what exactly a Keyword means….’So you just recall last time you searched something on the net for your academic, professional or personal use. You must have typed some words or phrases in the search box of the search engines like Bing, Yahoo or Google, so as to get the exact results…

Those words or group of words (phrases) that you typed (or people type) to retrieve information are the keywords. Thus in short keywords can be explained as the elementary components that drive traffic into a website. By optimizing keywords, which is one of the most important aspect of the search engine process, one can drive maximum traffic to one’s website, blogs videos and even articles (if you are engaged in Article marketing and want to make a lot of money from it). And increased traffic will subsequently help you in increasing and improving your page ranks/web rank. Not only these, but with the use of relevant keywords you can also ensure that relevant quality traffic is coming to your website/articles/blogs etc. And last but certainly not the least, using and targeting the right keywords or the keywords best suited to your business theme & goal will efficiently determine the success of your website/online business.

Now you must have understood the basics of keyword and why they are considered an indispensable part of SEO and moreover must be thinking, how can one get the perfect keywords for their website or business and how to go about the keyword research process… So remember, the best way to do a keyword research is to use online tools or Google keyword research tool because they will easily help you in knowing the popular words that most of the internet visitors use for getting results. However, there are a few other factors you need to keep in mind during the keyword research process. They are:

  • First of all, very clearly define and understand the theme and motive of your business. Never mix goals. For example, if your are into buying and selling of used motor bikes then choose words like second-hand bikes or used bikes rather than going for generic words like bikes or automobiles.
  • Keyword phrases are always better than single words because they are less competitive yet they give defined results. However, never go for long sentences that have more than 3 words.
  • If you have a specifically targeted audience then be very particular about the geography while selecting the keywords.
  • Neither go for highly competitive keywords nor choose the least competitive ones.
  • Last, remember Keyword research is a continuous process and so you should do it periodically to keep your site ranking high.

As a matter for fact, in today’s cut-throat competition it is almost imperative for a business to get noticed if it wants to be successful and if you have an online business then Keyword research is one activity which will take you a few steps closer to your goal.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

December 15, 2010

Social Media Campaigns; Introduction and Tips to Monitor Them Effectively

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Uncategorized, Web 2.0, Web Design — Tags: , , , , , , , , , , , — Magnon Team @ 5:16 am

Now that we are talking about social media campaign today…let’s begin with discussing ‘what exactly social media is’…? And this is important because it will be a futile effort discussing social media campaign if the basics of Social Media remains unclear and more-so because even today we come across many people who are not aware of the basics of social media itself.

So let’s understand:

‘Social Media can be best defined as a platform/channel which allows people to communicate (share thoughts, opinion, information, knowledge etc) with other members present on the forum, thereby fulfilling their agenda of joining the forum which could be anything- advertising, entertainment or spreading awareness for any cause’. Some common examples of popular social media in present times include Facebook, Twitter & Linkedin. Now let’s understand what is Social Media Campaign-: ‘Any campaign that is conducted on one or more social networking platforms backed by a motive is called a Social Media Campaign‘.

Monitoring Social Media Campaign-

No matter how big or small a SMC is, it is imperative for the webmaster to keep a track of the campaign on regular basis, thereby monitoring its ROI to business. However, what needs to be checked-on, primarily depends on the goal & agenda of the campaign which could differ from business to business; for example spreading awareness, promotion of website, products or services, accelerating traffic, getting customers out of visitors etc.

Campaigns running on social networking platform, can be best tracked with the help of Analytics packages like Google Analytics, Omniture SiteCatalyst and many more. These tools should be interfaced with the website to give information such as site traffic trends, referral origins, and click paths of online visitors throughout the site. Apart from using website analytics, one can also choose from several tools that are specially designed for tracking social media campaigns. Examples- HootSuite, for Twitter helps in tracking statistics, SocialToo is for tracking follows etc. If you want to use Bookmarks as a part of your campaign and want to keep a tab of how readers are sharing your wrtite-ups then PostRank is the tool for you. For tracking campaigns running on Facebook, Facebook insights is one of the best options. There are also many other free tools like Addictomatic etc which can help you in monitoring your campaign across numerous networking sites.

However before using, please ensure the tool you are about to use will give you the best desired results.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

December 2, 2010

Optimizing URLs for Google…How Necessary is it…?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , — Magnon Team @ 6:14 am

Now that we are talking about URLs and optimization of URLs today, let me first ask you all… Do we really need to optimize URLs for better functioning or just leaving them as they are is perfectly fine…?

The above mentioned is one of the most common questions among the webmasters and search engine optimizers these days… and there seems to be some confusion about them. The confusion prevails because once Google had clearly stated that the search engines does not have any difficulty in crawling over long and moderately complicated URLs and if the content present on the webpage is significant and keyword based then the spiders can easily understand their meaning and theme of the web page/website. However, in recent times Google initiated a new parameter for filtering the URLs which in return could help Google bots make logic of the less relevant characters present in the dynamically produced URLs.

So what does it mean, should we use it to filter the URLs for helping Google or simply leave the dynamically created URLs the way they are…? Well considering the repercussions of easy crawling of the search engines, it is advisable that you must always use the parameter and keep the URLs well optimized all the time and this should be done to make the crawling and understanding task easier for the search engine: Google. And in return it will always benefit your site!!!

Thus, it can be said… “Yes it is necessary to Optimize URLs “ for Google and this is necessary only for making them similar to the content and to give clear indication about the content to Google.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/



November 24, 2010

Will Linking to Numerous Websites Diminish your Web Page Rank?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 5:58 am

Most of the webmasters and search engine optimizers believe that the more backlinks/in-links/in-coming links you have on important pages of your website, (homepage, product pages, service pages etc) the more are the chances of your site being preferred and valued by the search engines. And this will be followed by increase in the chances of your web pages getting top page ranks.

This is because, Google Page Rank depends heavily upon the number of backlinks your web pages have and also because at many occasions Google has clearly stated that the outgoing links on the web pages does not have any direct influence on the page rank. And so, instead of giving links to many other prominent sites, one must pay more attention in getting links form them. However, when we say ‘getting links’ which means ‘backlinks’, it means getting them from quality sites i.e. sites that have high page rank from Google.

However, many times it becomes difficult for webmasters to get backlinks for their sites when they do not choose to give links to other sites. If this is the situation with you too, then there is a solution…If at all you cannot do without giving link to others then make sure you are linking your site to sites and are genuine, reputed and has high page rank and not to any other site that comes your way. It is very necessary because if a site gets banned due to its unethical practices and has a link of your site on it, then your site will also get in their network and this may increase the possibilities of getting you into a bad reputation.

Thus it is advisable that instead of cutting down on the number of outgoing links, ensure that you link your site with only trustworthy ones. And in case if it becomes necessary for you to link with someone you don’t know much about, then never ever forget to use no-follow tags; which helps in giving the crawlers necessary signal.

And most importantly, remember linking to sites will neither influence not affect your page rank till you are sure about whom you are linking to.

Thus, it is never the numbers but always the quality that works!

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

November 4, 2010

Effective SEO Plugins to Keep Your Blog Updated and Happening…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , — Magnon Team @ 3:38 am

As a matter of fact, there is very little known about SEO Plugins in conjunction with Wordpress Blogs apart from Meta info and Page Titles. And as the result of lack of knowledge, most of the people are under impression that Wordpress for blogging is by default SEO and search engine friendly (which is not completely true) thus there is no need for SEO optimization. However, contrary to this belief, it needs to be mentioned that Search Engine Optimization, also referred as SEO is not only about Meta Tags and Page Titles…rather there is much more to it.

There are numerous Plugins with the help of which you can further your optimization processes for better results!

Let’s see:

  • Effective Keyword Linker- Indeed the best to help you enhance your blog’s internal linking strength. Robust and valuable internal linking of a website or a blog always helps in making it search engine friendly and also adds to the SEO efforts. This also adds to the deep linking of the Wordpress blog. Most of the times it is all the major pages of the site which is interlinked flatly however, Google bots prefer contextual links with anchor texts, which makes it necessary to ensure that all the pages of the blog are properly interlinked. This also ensures deep crawling of the pages which increases the chances of pages getting high page ranks.
  • Plugin_External Links- This will be the most helpful plugin for you if you want to effectively manage and maintain external links on your blog for page rank issues. This plugin is complimented with advanced features which will allow you to control the appearance of external links on your blog too.

  • Google SEO Sitemap Generator- Also popularly known as Dagon Design’s Google SEO sitemap generator, it is one of the most common Plugins used by the webmasters for Wordpress Blogs now-a-days. Being a highly effective plugin, it can automatically create XML Sitemaps for every new blog post thus reducing the blogger’s/webmasters effort of updating the sitemap every time a new post is posted. So if you are a daily or regular blogger then this plugin is the best for you…!

  • Plugin_SEO Friendly Images- If you are interested in posting images on your blog then this is the plugin which is best suited to your needs.

  • AllinOne SEO plugin- It is most probably the most commonly used SEO plugin for Wordpress blogs. Try using it and it will definitely help you.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

September 20, 2010

SEO Tips to Keep Your Site in Good Health

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , — Magnon Team @ 12:27 am

Routine SEO check-up of a website; which includes timely scanning, page rank analysis, link monitoring and content updating among others, is one of the most important activities that needs to be undertaken to keep a live site in a good condition. Not only these maintenance activities help in keeping a site in a good condition but also greatly helps in its reputation management (if performed after a detailed study of advantages & disadvantages of any particular activity that is undertaken as a part of routine SEO check).

However there are a few activities, which are of utmost importance and should necessarily be conducted as a part of SEO maintenance.

Some of such activities are mentioned below, let’s see:

Complete site index check-up- In most of the cases it happens that the search engine optimizer tries to get away with his/her responsibility by just monitoring the number of web URLs indexed on Google. However, it is advisable that you should get a thorough check done in terms of repeated Meta tags, number of dynamic URLs, similar header tags etc.

Robots.txt protocol verification- Never let your webmaster ignore the presence of Robots.txt file on the site as it is what you can tweak to control content indexation in case of proper content strategy in mind.

SERPs’ Meta check- “Search Engines Result Pages Meta Check”; this is one of the most important things that needs to be done on a regular basis because as a matter of fact, most of the problems can be figured out by scanning the search index. Moreover, also because Meta tags, page titles, URLs etc greatly signifies the importance of the content present on the website.

Duplicate content check- It is a fact that everyone should be aware of… ‘Duplicate content in most of the cases can prove to be fatal for a website’. Therefore it is very necessary for the webmasters to ensure that not even a single paragraph containing duplicate content should be present on a website.

For any type of information related to SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

August 12, 2010

Google Now Considers Page Load Speed as a Ranking Factor

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Magnon Team @ 3:39 am

“Is page-speed one of the factors that decided on the ranking of a site by Google?” This is one topic which has been much talked by the webmasters from all over the world however none of them were able to find any concrete answer to it. Now finally there is good news for all such people as Google has finally formally proclaimed that page load speed is one of the factors it takes into consideration before allotting page rank to any website.

According to Matt Cutt ‘though page-speed is a not one of the strongest factors that helps Google in deciding on the rankings of any website and moreover, increase or decrease in page speed cannot bring drastic changes in websites’ rankings, however it is one of the important factors which plays a leading role in enabling a site to show prominently in SERPs”.

So if you are a website owner or a webmaster and want to see your website attaining high page-rank then it needs to be said that you must make your page-load-speed much faster than what it is at present. This is also necessary because you as a responsible webmaster should try to rule out all the possibilities which could hamper your website’s growth or popularity among the search engines.

So…do not take any chance, do the needful to make your page-load speed faster and ensure that your website gets high search engine rankings.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

August 2, 2010

Want To Create A Superb Search Engine Optimized Landing Page…Here Are the Tips!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , — Magnon Team @ 12:36 am

Now-a- days website optimizers & webmaster try numerous ways to get a wonderful search engine optimized landing page for their website and the main reason behind this is frequent & effective indexing of their site by major search engine like Google Yahoo Bing etc. And indeed one of the most popular ways by which they aim to do so is by getting wonderfully designed web page that can convince online clients within minutes. However, while paying much attention on design aspects of a web page most of the web developers forget to give due attention to other necessary aspects.

Some of such aspects which you need to take care-of are:

Do not focus only on 1-2 keywords or keyword phrases rather make a wide list of keywords & focus on all of them-there was a time when people would only pay attention on 1 or 2 keywords but now time as well as most of Google’s algorithms have changed and so it is the time when you need to change your techniques too. Thus focus on maximum number of keywords to get more attention from search engines thereby getting wider range of target audience and more of online clients.

Try to increase relevancy of your keywords and not its density- always remember it is not the repetition of keywords that help but it is the relevancy that helps the most.  Now-a-days it is also very necessary to pay proper attention on other factors like relevancy, context, references and traction. Remember search engine robots are intelligent enough to figure out if the copy was written for search engines or otherwise.

Pay double the time on optimizing elements like semantic markup, code optimization, clean code and many more. Ensure that your page titles, H-tags etc are perfectly placed & used.

If you are using Graphics then necessarily ensure that the page load time is not increasing and very importantly- graphic codes are well optimized.

If you are using enough content on your page to pass on the information to your visitors then it is necessary for you to highlight the most important lines/information within the content. Also, never forget to link important content/information with relevant anchor texts on your site  to ensure proper inter-linking of pages for better crawling.

Try the above mentioned and see the results!

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

June 4, 2010

Tips to Block Web Pages from Being Indexed By Google!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking — Tags: , — Magnon Team @ 2:30 am

It is quite common that due to some major factors many times search engine optimizers wish to prevent some pages of their website from being indexed by search engines like Google, Yahoo, and Bing etc. The are many reasons which makes it necessary for the webmasters to stop some particular pages of their site from being crawled by Google. One such reason is: when any particular page of the website is under some revamping work or the ‘then present content’ or the page is not relevant enough to be shown to the search engines.

Though the above mentioned reasons are very common factors which forces the webmasters to prevent pages from being cached however, another important reason which makes it necessary for the optimizers to hide some pages are when the webmasters do not wish to show them to the search engines. These pages could be slightly important pages like security, privacy or log-in pages and the most obvious reason could be that they would want to make those pages visible to the online visitors only when they click on the website. Security & privacy of business/website could be another important reason and it may also happen that the webmasters may feel that crawling of technical pages like external Java script, CSS or admin pages is not of much help and so there is no point in getting them crawled by the search engines.

Now that we have discussed a lot about why webmaster wish to block some pages of their site from being crawled by Google at some point of time, it also needs to be mentioned that though there are many people who think of doing the same, however most of them lack in the knowledge that can enable them to do so. So to help all such people in blocking their web pages from the search engines, we have mentioned some tips. Let’s see:

Use lock & key method- with this method you will be able to lock some pages of your site whenever you want thus hiding them from Google. For this you need to use a username & password login gateway for the pages you don’t want Google to crawl on.

Use No-follow Meta Header tags- for this you need to choose the pages that you do not want to be crawled by the search engines and then add a Meta=no follow tag on their headers. This will help Google in understanding that it does not need to index those pages.

Directly block the links using No-Follow tags- add them to the link of the pages you want to block.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

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