September 17, 2011

Want to Optimize your Facebook Page for SEO…here are the Tips

Filed under: Facebook, Facebook Page, Facebook Profile, Facebook SEO, Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0 — Tags: , , , , , , , , , , , , , , , , , , , , , , , — Magnon Team @ 5:59 am

Do you know… Facebook is currently the most heavily used Social Networking platform in the world, and to add to this is the fact that over 83% of web users from across the globe mention Facebook as their choicest Social Networking Site. Also worth noticing, is the fact that the platform which was created with the intention of allowing people to interact with others and socialize, today has become an important business stream too.

We all know, Facebook Page for an organization or an individual  is probably the best medium for connecting with its existing and prospective customers, past employees and future associates. However, one thing that not many of us are aware of is the fact that Facebook Profile is also capable of ranking (and ranking high) in the Search Engines, next to your website or blog page (thus promoting the brand/products/services/organization etc). Hence if you are looking for business promotion then it is necessary for you to optimize your Facebook Page for Search Engine Optimization.

So today, we will discuss some tips and tricks which will help you in optimizing your Facebook Page to get it right with SEO, have a look below:

a- Make a Custom URL- Facebook now allows us to create a customized Facebook URL and so we must make the best use of it to reap its benefits. Hence make sure to create a customized/custom URL for your brand’s/organizations’/products’/services’ Facebook page. If you had earlier  created an URL which has random words then now you can also customize it to create a more relevant and suitable URL which will help Facebook users in finding your profile easily while conducting searches.

b- Add content snippets with redirect link- Always remember, your Facebook page or account is not just a platform for social interaction, but is also a knowledge repository for many. An information hub which helps people in getting relevant information about you/your organization/brand/services etc. Hence, it is advisable for you to put some information in form of content. This content could be of your blog post, articles, press releases or lines from your web page…etc However, do not put the entire content. The best way is to put one or two lines, some keywords, gist and there you can place a redirect link, which when clicked will take the visitor to that blog, article, press release or web page etc. This will also act as the source of inbound link and additional traffic to your web page.

c- Pay equal respect to every section- When it comes to Facebook; it is not only your wall that matters… besides your wall, you also need to pay attention to other aspects like Info Tab etc. Info Tab is the best place to provide your company description, address and add links. The Description Area on Facebook is also a very important place for Keywords and hence it can be considered as the master area for Meta Tags.

The above mentioned will also help you with your local SEO efforts!

Note: Above mentioned are some of the easiest ways of optimizing a Facebook Page for SEO; however we have a lot more in store to offer you…

To know more, please visit: http://www.magnonsolutions.com/

August 12, 2011

Tips and Tricks for Effective Word-of-Mouth Marketing

Filed under: Image Optimization, Image Optimization Techniques, Internet Marketing, Magnon Solutions, Optimizing Image, Search Engine Optimization, Social Media Optimization, Social Networking, Word-of-Mouth Advertising — Tags: , , , , , , , , , , , , — Magnon Team @ 5:30 am

Today let’s discuss Word-of-Mouth marketing and we shall begin with understanding what exactly it is?

Basically Word-of-Mouth Marketing is a form of marketing/advertising where information is passed on from one person to several others and this chain continues, thus creating awareness and buzz. However, technically there are several ways to define the term. For example,

http://en.wikipedia.org/wiki/Word_of_mouth says-“Word of mouth refers to oral communication and passing of information from person to person”. Storytelling is the oldest form of word-of-mouth marketing and this plays a great role in preserving the values of ancient tradition, folklore and mythology.

Hence if you are one of the marketers who have been spending huge sum of money on advertising/marketing/publicity of your organization/product/services then all that can be said is… it’s high-time and you need to think twice before spending any more money on something which is still less effective in Word-of-Mouth marketing. This practice though has been in existence for a very-long long time but the advent of internet technology and its ever-increasing usage has brought several modifications in its existing practices. And never-ever to be missed is the fact that word-of-mouth marketing on the internet domain is also referred as Viral Marketing, Guerrilla Marketing and also Buzz Marketing. The biggest benefits of word-of-mouth advertising are – (1) it helps organizations in better positioning their brands and offerings. (2) It brings peoples’ attention towards the brand rapidly. (3) It greatly influences consumers’ buying decision.

Now let’s discuss the methods for highly effective Word-of-Mouth marketing-

•    Testimonials and Reviews- These are one of the easiest ways of doing Word-of-Mouth Marketing and hence try and get as many positive testimonials and reviews as you can get, from your clients/customers and place them on your website. These are extremely effective in catching web-readers attention and inspiring them for buying it, also because now-a-days most of the people tend to read reviews before purchasing anything or availing services from. So it will help you in boosting your sales and will also create a good-will among readers.

•    Create an extremely attractive and informative Facebook Fan Page- Facebook fan page is indeed one of the best ways to connect with one’s existing customers, prospective customers and business partners. There are a number of ways by which you can participate in extensive word-of-mouth marketing, like- having status updates, adding photos & videos, creating interesting & informative events, inviting fans to attend, games, online contests etc are some of the best ways to do effective Viral Marketing and Buzz Creation on Facebook (fan page).

•    Share with as many friends as you can- make the best use of the unique facility (offered by Facebook, Twitter, LinkedIn ) of connecting with your peers, ex-colleagues, family members etc, placed all over the globe. Talk to them, share your experiences, create awareness, be-aware and while doing all of this, participate in Word-of-Mouth marketing.

Above mentioned are some of the easiest ways doing of Word-of-Mouth marketing, but we have a lot more in store to offer you…

To know more, please visit: http://www.magnonsolutions.com/

Hence if you are one of the marketers who have been spending huge sum of money on advertising/marketing/publicity of your organization/product/services then all that can be said is… it’s high-time and you need to think twice before spending any more money on something which is still less effective in Word-of-Mouth marketing. This practice though has been in existence for a very-long long time but the advent of internet technology and its ever-increasing usage has brought several modifications in its existing practices. And never-ever to be missed is the fact that word-of-mouth marketing on the internet domain is also referred as Viral Marketing, Guerrilla Marketing and also Buzz Marketing. The biggest benefits of word-of-mouth advertising are – (1) it helps organizations in better positioning their brands and offerings. (2) It brings peoples’ attention towards the brand rapidly. (3) It greatly influences consumers’ buying decision.

Now let’s discuss the methods for highly effective Word-of-Mouth marketing-

August 6, 2011

Tips for Successful Image Optimization…!

Filed under: Image Optimization Techniques, Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 2:38 am

Now that we are talking about Image Optimization and techniques for easy image optimization today, let me first ask you all- if you get a document which is full of text and has no image at all … and then you have another copy of the same document but this one has interesting images to support the text and information presented on the document…then which document will you prefer to read, the one which has plain text or the one with images to support the text….I am sure most of you will choose the second one with images. This is absolutely normal, because though image communicates passively, but when complimented with text, it becomes the easiest medium for multiple-way communication. And hence if some information along with supporting images is presented on a website then it is sure to get more traffic…!

Hence, because of all the above mentioned reasons, is has become very important to optimize the images used on a web-pages/websites.

Now let’s discuss image optimization and techniques for successful image optimization-:

The first thing that needs to be kept in mind is- Image Optimization is all a matter of Keywords. Just at SEO/Search Engine Optimization needs relevant keywords to achieve high page-ranks similar is the case with Image Optimization which requires relevant text and keywords to perform for the page.

Effective techniques which will help you in Optimizing Images are mentioned below, have a look:-

a-    Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b-    ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c-    Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d-    File-name- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e-    Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/


a- Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.

b- ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.

c- Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.

d- Filename- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?

e- Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…

To know more, please visit: http://www.magnonsolutions.com/

July 28, 2011

What makes Mobile Site and Mobile SEO Important…?

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , , , , — Magnon Team @ 4:13 am

At the Internet Advertising Bureau’s Annual Leadership meet, the CEO of Google: Dr. Eric Schmidt said, “mobile search in the recent times has grown much faster than the desk-top searches …” Going by this, we can come to the conclusion that it’s high-time for businesses to pay crucial attention on mobile as a medium of their marketing campaign, for it can drive consequential traffic to one’s website which leads to increase in business and revenue.

Hence if you are thinking of using the mobile technology as a medium for your business promotion and marketing, then a few strategies which you need to follow to get desired results and maximum visibility are mentioned below, have a look-

- The first thing you need to keep in mind is, no mobile technology will help you in escalating your business for good, until you get your mobile website designed and developed for the purpose. Hence having a mobile website is no more a choice but a mandate. For those who are new to the term- Mobile Site or Mobile Website, let’s first understand what is a mobile website- “The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smart-phone or tablet computer, connected to a wireless network (source: http://en.wikipedia.org/wiki/Mobile_Web)”

Get the best DIS_Device Independent Strategy:-

As we know, now-a-days search engines (Google, Yahoo, Bing etc) determines the PR (page rank) of a web page after considering numerous factors with respect to mobile browsers. Such factors are- websites’ performance on a mobile based browser, usability, downloading speed and screen rendering etc. This makes it perfectly clear that a search optimized website which efficiently encloses functionality and important content from the main sites will rank higher in results than a website that is just reformatted to fit in a mobile screen.

Hence, it is very important for businesses to get a device independent strategy that efficiently supports mobile OS.

Execute SEO Practices (traditional search engine optimization) on Mobile Platform:-

- Use of related Keywords in Title and Body- use of keywords in title and body makes the content more clear and focused which is good because mobile searches are mostly specific, short and crisp.

- Never miss out on Page Titles & Page Descriptions- these are the first elements which help the mobile browsers in understanding the gist of the page and in deciding…whether it should show in the results or not. Adding, make sure your page titles are similar to search terms used by maximum searchers.

- Web Page Coding- as we know, we have a wide variety of Operating Systems which are so-called supported by mobile browsers. Hence it is necessary for you to choose the best suiting coding like HTML Coding. This coding format is recommended because mobile browsers decipher HTML codes easily to arbitrate search relevancy.

Mobile Search… 5 Years – from Now

Actively increasing number of mobile purchase (urban & rural area) coupled with tremendous growth in mobile technologies, indicate that in coming times or say 5 years-from now, mobile/mobile search will be fundamental in driving huge website traffic to businesses (or, it may even overshadow the desktop-traffic). And for this, organizations should assimilate latest coding languages like HTML5 etc in their SEO practices to achieve improved usability and superior performance, leading to increased page ranks.

For more information, please visit: http://www.google.co.in/

July 20, 2011

11 years of Formation . 1500 Clients . 18 Countries . Delhi Mumbai & London

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , , , , , — Magnon Team @ 3:37 am

9th May every year marks the most special and memorable day for Magnon Solutions, for, it was on this day that the foundation of one of the biggest Digital Media Agency in making, was laid. Magnon, which has enjoyed 100% year on year growth for 9 consecutive years, was established in the year 2000 with a petty amount of Rs. 14, 000 in a small generator room at the terrace of a South Delhi building. Today Magnon Solutions is a One-Stop-Agency addressing the entire spectrum of Digital Medium Services – Web Consulting, We Design, Web Application Development, Mobile Development, Search Optimization/Marketing, Rich Media Planning, Social Media Marketing and Hosting/Mailing services. Moreover, the organization also boasts of being a Trade Mark company, a proud member of NASSCOM and ISO 9001 : 2008 Certified for Web Design, Web Application Development and Search Marketing. Magnon’s envious clientele includes Government Agencies, Large Indian Business Hotels, Multi-National Corporations, 100s of SME companies and Fortune 500 companies  like – HBO South Asia, Emaar MGF, Daikin, Hilton Janakpuri, Michelin, Claridges, Videocon, WWIL, Suzuki Motors, Hyundai, Bharti, Marks & Spencer and Samsung among many more.

The management of Magnon on its special birthday (it marks competition of a decade and beginning of another decade) wholeheartedly congratulated and thanked its employees and customers and attributed the momentous success of Magnon Solutions to them, requesting them to continue with their support and faith in the organization. The day was also celebrated with a delightful snacks-party in the evening and was followed by a grand birthday celebration at Pind Balluchi.

Magnon Facts –

‘One of the most powerful Corporate Growth Stories in NCR’
– The Week

‘Magnon Solutions, a Web solutions’ provider…is now an established entity in the knowledge industry with over 900 clients across 14 countries’
– Times of India

‘Magnon Solutions, an Internet applications major…’
– The Hindustan Times

‘Magnon Solutions… recognizes the need of bringing the Net in sync with the existing businesses of clients’
– National Herald

‘Enviable industry support from companies like McKinsey, Price water House Coopers, Allahabad Bank right from the outset…’
– Business Age

‘Vineet Bajpai has an impressive success story. Magnon Solutions has chalked up over 700 clients in just 6 years’
- CNBC TV 18 (2006 Figures)

‘A young firm raring to go places…’
– Money Control.Com

Recognitions-

Ranked by ‘The Smart Techie‘ magazine amongst Top 25 most promising Internet Companies in India, (March’ 10 Issue)

The Indian School of Business (ISB) Hyderabad profiles Magnon Solutions and Magnon International as Case Study of Enterprise Building.

For more information, please visit: http://www.google.co.in/

April 25, 2011

Social Media Campaign_Tips for Regular Monitoring

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Campaign, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 6:45 am

Before we go deep into the details of Social Media Campaign, let’s first understand what does Social Media essentially mean…Basically Social Media is all about interacting with people online, getting to know them better, sharing views & opinion with them and then it is about networking i.e. social media member’s engagement which includes conversations/discussions etc. Some of the major benefits of social media are- it enable companies to get in touch with their past and prospective clients. Moreover it allows them to keep in touch with other business heads/associates/partners and even relatives and friends, easily via the social networking site. Thus like this, it becomes easier for people to create buzz about their brand/product/service, keep a tab of what their competitors are doing to promote their brand and for their target audience and even keep in touch with their relatives/friends/partners.

Having said all of the above, it cannot be missed that Social Media is never as simple and easy as it may seem to many. It is rather a time-taking activity which includes many long and systematic processes and moreover, it requires continuous effort. And never to forget, Social Media is very expensive! Because of these reasons, it is advised that one should never take their social media campaign for granted. Moreover, one should make it a practice to monitor their Social Media campaign on a regular basis. This not only helps in keeping a check on the running of the campaign, but also helps in improving its over all performance.

So, if you too want to start monitoring your Social Media Campaign but are unaware of the ways of doing it, then here are the tips for you…! however, the first thing you need remember is that ‘for  monitoring any type of campaign, it is very necessary for the person conducting the campaign to be clear with the four basic questions’…below mentioned are the same :-

*- What are the products/services being promoted through the campaign
*- What is the main motive of the campaign
*- Who all are the target group of your campaign
*- What is the expected result of the campaign

For example, if you have a website selling ladies footwear and now you want to start a campaign to create more & more awareness about your website so that maximum number of people comes to your site and buys footwear from there, then on the basis of the above mentioned questions here are the points to be taken in consideration before you start planning and organizing the campaign:-

*- Your products are- foot wears
*- Campaign objective is- to create awareness and gain publicity
*- Target Audience is – females of all ages
*- Expected result is – brand promotion and increased sales

So whenever you are thinking of launching a social media campaign make sure to go about it and prepare and monitor it  according to the above  mentioned questions and be sure of getting better results.

Want to strategize an innovative & successful Social Media Campaign for your or your clients’ business… Please contact us to allow our consultants to speak to you. 

http://www.magnonsolutions.com/contact/

April 5, 2011

Factors to Consider while Choosing a Value Service Provider !

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 3:28 am

The onset of Internet has led to the sudden increase in the demand for outsourcing companies which can offer relevant and technologically advanced online services to people interested in conducting online business. Services that can help them in establishing their online presence and in conducting their business  easily & efficiently on the path which will help their business grow and flourish. For all those who are not clear with the term “outsourcing”, let us first understand what does it mean- the word outsourcing basically means giving forth some of your business function to an external body/firm for essentially doing what you were to do. There could be many reason for one company outsourcing its work to other company…for example, this  type of activity enables the organization to pay more attention and concentrate on other core areas which might be of higher importance.

The tremendous increase in the demand for outsourcing services have led to the emergence of numerous outsourcing companies from all over the world. And this in turn has also increased the competition among the outsourcing service providers, thereby making it difficult for people to  choose the best one from them. Hence if you are planning to choose a value sourcing firm for your business then there are factors you must be clear with… Some factors you should keep in consideration while choosing your value service provider…Some of them are -

Credibility / Reputation -  make sure that the outsourcing company you are getting yourself associated with, is experienced and reputed which means they have credibility and are trustworthy/ reliable. Never get puzzled by the show business. Thus make sure you enquire well about the experience of your service provider, their work portfolio, market reputation, internal strength etc. and this should be done well in advance i.e. before you sign on any papers of association.

Access – never ever freeze on a value sourcing firm which is not easily accessible in terms of distance, time or language etc.  Because it is very necessary for a company to be in direct contact with its service provider since its enables the consultant to address your time-to-time requirements, send you frequent updates especially in times of urgency and make a suitable decision as soon as possible. And this cannot be possible if your service provider is not easily accessible.

Security – please understand one thing very carefully, no matter how big or small company- your service provider, it is never-ever safe and easy to share your organization’s core details with them. It can have dire consequences. Thus make very-very sure that the company you are hiring for outsourcing services, is completely worth being your confidante. Also investigate on how your value sourcing firm deals with the most confidential details of its other clients.

Hope the above mentioned has given you enough idea of how to choose your service provider. If you have more queries or need more information on this, then please visit us at -

http://www.magnonsolutions.com/contact/

March 23, 2011

Tips to Reduce Bounce Rate of a Website

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , — Magnon Team @ 3:54 am

It is a proven fact that the biggest concern of almost every website owner and web master is that of the bounce rate of their website. And if not just the bounce rate than the increasing number of bounce rate. This is why most of the webmasters always strive to reduce the bounce rate of their website because it not only affects the online business but also damages the reputation of the website among the search engines like Google Yahoo Bing etc. So if you too are going through this problem and even after putting constant effort have failed in stabilizing the bounce rate then below mentioned are some points which will help you get rid of this trouble…Have a read-through:

Website’s Compatibility with numerous popular browsers- Always remember, web compatibility with the browsers is the basic key to the success of the website. Because no one would like to visit and spend time on a website that is not compatible to the browser they are using, and is inconvenient-to-use, extra time-taking and causes irritation to the users. And this way, you might be loosing on quality leads.

Easy and Smooth Navigation- User-friendly navigation of a website is another important factor which plays a leading role in enabling visitors to spend more time on the website and go through it in a detailed manner. This is because a website which does not have a friendly-navigation, will never be able to retain the interest of the visitors. Rather it will distract them and the user will ultimately choose to move away instead of spending more time on an uneasy thing.

Make the best use of re-direction facility- Never ever compromise on the re-direction facility. Use it wherever necessary because it helps you present desirable and adequate information to the user at a relevant stage and it also saves the time of the visitor. Having said this, you must also never go over-board with it and use it only when it is genuinely required because excessive use of it makes the web page heavy.

Meaningful Relevant and Eye Catchy tag lines- Tag lines are first element that catches the attention the viewers and provides them the gist of the entire web page. So make sure the tag lines being used on your website are relevant to the information on the web page, are meaning and also attractive enough to catch the attention of the viewers.

Call-to-Action- Use call-to-action buttons on every page that talks about about your specialty and service offerings. This will stimulate users to put a query which will act as a business lead for you and will help you increase sales.

Allow user participation- Allowing user participation on your website will help you establish your brand identity, keep users aware of latest developments within your company and have their feedbacks. You can do this with the help of regular news posting, videos, live chat, discussions etc. However, do not add excessive and unwanted elements like images etc to your website. Remember, sober things always leave a long-lasting impact.

Try the above mentioned and if you need more information, feel free to get in touch with our consultants.

For more information, please visit: http://www.magnonsolutions.com/

March 10, 2011

Organic Search VS Paid Search !

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 12:35 am

Organic search is the search that has results appearing in SERP because they are highly relevant and well optimized from search engine’s point of view. They are the result of high-impact search engine optimization process and are completely keyword based. They are also referred as free search results. Paid search also known as inorganic search or even commonly termed as PPC (PAY PER CLICK), on the other hand are sponsored links used for advertising or promoting the business for a short period of time. They are used in the form of advertising campaign where the advertisers need to pay to the search engines, every time online visitors click on the ad. The position and rankings of paid search result depends heavily upon the bid money.

Organic search gives long time and life time results however, paid search results are quick and temporary, which means as long as you spend money on the campaign your ads will appear in the SERPs and the moment you stop, it will also disappear.

The basic difference between organic search and paid search are in the form of:

Position of appearance- organic search results appear on the right hand side of the page, just below the search box & above organic results. They have yellow background.

Duration of results- organic results are slow but life-time results which means once they start appearing, they continue to show for quite a long period of time. Paid search are quick in showing results but they quickly disappear too.

Trust level- in case of trust level, it can be said that they are moderate in case of organic search but it is less in case of paid-search as these result quickly goes off (the moment you stop campaigning)

Difficultly in achieving top positions- acquiring top positions in organic search requires lot of continuous effort but can be achieved relatively easily in paid search (first and foremost, it is the matter of the amount of money you spend).

Traffic volumes- Though traffic volume depends on the position of various keywords in organic search however, in the case of paid search the traffic is high for important keywords.

Advantages and disadvantages of organic search and paid search!

Organic Search (advantages):

- They do not charge any money
- They are natural results, thus more reliable
- These results take time to appear but are long lasting
- It has been observed that they are more appreciated than the paid search results, thus more clicked

PPC (advantages):

- Results come quickly
- The more money you spend, the higher ranking you are likely to get
- It has ability to assess most preferred keywords for organic searches
- It has the ability to connect audience to more targeted landing page

Organic Search (disadvantages):

- It is a time taking process
- At times it can be a costly affair because rate per hour of SEO can be expensive
- High ranking & visibility of every web-page in SERPs is very difficult.

PPC (disadvantages):

- It consumes lot of money
- The click scheme involved in it is very common

Organic search or Paid Search; which is more suitable!

Though both the methods have its own advantages and disadvantages and are beneficial for online marketing in their own right, but it is widely believed that Organic Search is far more effective in the long run as it delivers life time results. On the other hand PPC; which is extremely costly can be beneficial only for a small period of time. Never-the-less it is also highly effective because it helps to target the niche audience, as soon as one wants.

So if you too are thinking of promoting your business by any of the above mentioned methods, then it is necessary to say that you should first properly analyze your nature of business, budget and every other aspect and only then decide on the method you would follow. This will not only ensure good results but will also keep you on the safer side.

For information on Mobile Marketing/SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Hosting & Maintenance etc, please visit:

http://magnonsolutions.com/

March 3, 2011

Social Media Optimization and ROI in SMO !

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 3:00 am

By now I am sure you must be familiar with the term ‘Social media optimization’ but do you know how can you exactly measure your Return On Investment in Social Media Optimization…? No, then let’s begin with …by once again understanding the term…and then proceeding on to the measures that can help you in measuring the ROI in SMO.

Social media optimization can simply be explained as a newer medium of business promotion & branding, which aims at inviting targeted potential customers to the website with the help of online discussions, debates and many more user-engaging activities (and hence showing them their business-product-services etc). Although Social Media Optimization emerged as a form of cyber socialization and online information gathering but now-a-days it is primarily used for business promotion, branding and expansion. Over the years SMO has turned out to be one of the most widely accepted forms of business promotion which allows people to meet new members online i.e. on the forums, listen & voice different opinions and in the due time promote their business.

Well, now that we are clear about social media optimization, let’s move on and understand what Return On Investment in SMO is !

In the last few years, it has been observed that social media optimization has been hugely successful in providing numerous business opportunities to online business owners and for this reason now-a-days most of the businesses find participating in social networking activities mandatory. However, very few of them have realized that conducting social media campaign and participating in media activities can be a business expense which is in the form of time. However, for the companies who hire media experts and professionals for conducting SMO campaigns, the expense can also be in the form of money.

Moreover, you will find it very strange that according to a survey conducted by marketer.com it has been found that almost 80% of the online business owners have never even calculated the amount of money that goes in conducting social networking campaigns and their ROI on social media optimization. The most common reason for this is that people think, checking Return On Investment on social media optimization is almost impossible as there is no such method by which it can be calculated. This belief is wrong because even Geoff Ramsey, eMarketer CEO once stated “marketers believe that measuring true ROI for social media is difficult,” but this belief is relatively wrong because there are many metrics available with which it can be easily measured.

So the question is, if the companies want to measure their ROI on SMO, then how should they do it?

So here are a few tips which will help you in doing so !

- One of the most common methods is to simply calculate the amount of traffic that your website is receiving from different social media networks.

- Use the simple formula which is ROI = (x-y)/y – here x is final value and y is starting value. For example if your investment value is $ 20 and what you have got back is $ 60 then your ROI on SMO will be: (60 – 20) / 20 = 2 times your initial investment. Though in financial sense ROI is calculated completely in the form of dollars and cents but the capital can refer any form of investment – monetary or not.

- Metrics tool- It is accepted that ROI ? metrics but when it comes to ROI on SMO you can rely on the metrics like traffic counts, social media followers and fans, comments etc. Here, the main idea is not to go by the numbers but to identify what is the reaction of people, what are they ending up with and are they agreeing to what you are saying?

- Google Analytics- it is a free option for the measurement of ROI, but one should never go by the free tag because it can really provide a strong baseline for checking numerous factors like backlinks, users’ activity and many more.

- PostRank analytics- it is a bunch of tools which help in measuring social engagement on other platforms and services. The only good thing about it is that, instead raw numbers you can get to see compliments and comments from other sites that contribute to your statistics. It is also a powerful tool for checking the sentiment analysis.

You can also use tangible metrics form like:

- Number of increased visitors
- Number of returning visitors
- Number of page views
- Average time spent on the site
- Total amount of Adsense revenue &

Intangible metrics forms like:

- Customer satisfaction
- Improved communication with the members and customers
- Quality reviews
- Increased sales and quick brand perception

The above mentioned are some of the easiest ways by which you can measure your ROI on social media optimization.

For information on Mobile Sites/SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Hosting & Maintenance etc, please visit:

http://www.magnonsolutions.com/

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