Internet Marketing | Magnon Solutions Blog

June 4, 2010

Tips to Block Web Pages from Being Indexed By Google!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking — Tags: SEM, SEO services — Magnon Team @ 2:30 am

It is quite common that due to some major factors many times search engine optimizers wish to prevent some pages of their website from being indexed by search engines like Google, Yahoo, and Bing etc. The are many reasons which makes it necessary for the webmasters to stop some particular pages of their site from being crawled by Google. One such reason is: when any particular page of the website is under some revamping work or the ‘then present content’ or the page is not relevant enough to be shown to the search engines.

Though the above mentioned reasons are very common factors which forces the webmasters to prevent pages from being cached however, another important reason which makes it necessary for the optimizers to hide some pages are when the webmasters do not wish to show them to the search engines. These pages could be slightly important pages like security, privacy or log-in pages and the most obvious reason could be that they would want to make those pages visible to the online visitors only when they click on the website. Security & privacy of business/website could be another important reason and it may also happen that the webmasters may feel that crawling of technical pages like external Java script, CSS or admin pages is not of much help and so there is no point in getting them crawled by the search engines.

Now that we have discussed a lot about why webmaster wish to block some pages of their site from being crawled by Google at some point of time, it also needs to be mentioned that though there are many people who think of doing the same, however most of them lack in the knowledge that can enable them to do so. So to help all such people in blocking their web pages from the search engines, we have mentioned some tips. Let’s see:

Use lock & key method- with this method you will be able to lock some pages of your site whenever you want thus hiding them from Google. For this you need to use a username & password login gateway for the pages you don’t want Google to crawl on.

Use No-follow Meta Header tags- for this you need to choose the pages that you do not want to be crawled by the search engines and then add a Meta=no follow tag on their headers. This will help Google in understanding that it does not need to index those pages.

Directly block the links using No-Follow tags- add them to the link of the pages you want to block.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

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May 25, 2010

Want To Generate Backlinks For Your Website…Here Are The Tips…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization — Tags: google keywords, google SEO — Magnon Team @ 6:17 am

It is quite evident and you must be aware of the fact that backlinks are one of the most important aspects of search engine optimization. The increasing number of backlinks (also known as in-links or incoming links) not only indicate the popularity of a website but it is also symbolic of the websites’ compatibility to search engines friendliness. In simple words it can be said that ‘the more backlinks you have on your website, the more it will be preferred and valued by the renowned search engines like Google, Yahoo, Bing etc.

However, while talking of incoming links it is necessary to mention that since they are the mostly preferred and valued links by the search engines, it is necessary to ensure that the backlinks that are placed on a website is quality driven and not just for the namesake. Thus in a nutshell it can be said that the more quality backlinks you have on your web page, more likely are the chances of the page achieving top search engine rankings and the page showing in the SERPs.

So now after knowing the benefits of backlinks if you are inspired by the idea and thus want to have more and more of such links on your website / relevant web pages then to make the process easier for you, I have mentioned some tips which will help you in creating maximum number of such links.

Let’s see:

• Try to be the first one to reveal relevant developments/information related to the theme of your website. This will add to its popularity and moreover, will make it helpful/informative amongst its target audience. Then people will start placing their link on your website, which will act as backlinks for your web page.

• Try to be positively different from your competitors, but at the same time be in sync with the latest trend. – having a different approach while presenting the same news will help you in pulling-of the targeted audience. Thus it will also add to the number of backlinks on your site.

• Come up with contents that are informative, interesting and influencing as it will help in attracting online readers. You can use them with a link of your website present on it and publish it on numerous top ranking directories to get maximum number of quality backlinks.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

Comments (0)

May 24, 2010

Importance of ‘Header Tags’ In The Process of Search Engine Optimization!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0 — Magnon Team @ 6:54 am

Are you aware of the terms H1, H2, H3, H4……H6…?

‘Well, People who are familiar with the fundamentals of search engine optimization will certainly know about the terminologies but for the one ones who are not aware of the above mentioned terms, I would take this opportunity to clear their concept’

H1, H2, H3….H5, H6; formally known as Header Tags, they are one of the most crucial aspects of SEO services / Search Engine Optimization. Especially, they play an indispensable role in the process of on-page optimization which lays a leading hand in ensuring website’s compatibility to search engine’s friendliness.

There are many people who believe that Header Tags are nothing important but simple content presented on the web pages in a larger font. Regarding this belief it is necessary to say that these Tags are much beyond that. They don’t just represent simple content but serve much important purposes. Practically Header Tags are group of words acting as sentences which gives an in-sight of the content. In simpler words it can be said that these tags give an overview of the entire content in a nut shell. Thus it would not be wrong to say that H Tags are elements that enable search engines to understand the gist of the content and its importance. For this reason Header Tags have become one of the important aspects search engine optimization and so should be used very thoughtfully.

Placement of Header tags:

H 1 Tags should be used in the Title or Header so that readers can get an idea of the information presented in the content, right at the first shot.

H2 & H3 Tags should ideally be used for sub-headings, introductions, bullet points also for highlighting important lines within a paragraph.

H4_H5_H6 Tags should be used for highlighting other important messages within the content however; their usages are largely based on the user’s discretion.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

Comments (0)

May 15, 2010

Social Media Myths; That Needs To Be Cleared Big Times…..

Filed under: Internet Marketing, Magnon Solutions, Social Media Optimization, Social Networking, Web 2.0 — Tags: Google Page rank, SMO, Social Media Optimization — Magnon Team @ 2:22 am

Off-late there has been tremendous increase in the popularity and demand of social media activities, which to a larger extent due to its nature; is also referred as social media optimization. SMO; which is the abbreviation of the term Social Media Optimization, in the present times is considered as one of the most efficient and effective ways of promotion i.e. increasing popularity of a website/product/services etc because it provides a platform from where people can promote their belongings/values among a very large range of audience (and also among the targeted audience). However, for the genuine information of all such people it needs to be said that though social media optimization is a very important form of promotion but still all that is said and what people believe about it is not completely true or is the fact.

Some of such facts are mentioned below:

Misunderstanding no. 1- Social media optimization gives you an opportunity to increase your Google Page Rank- The fact is that you cannot increase your websites’ or relevant web pages’ rank with the help of SMO, specifically tweets. Yes its provides you a chance to talk about your business among various groups of people but when it comes to page-rank then practically it doesn’t help much (but if any website groups your tweets and link them from the site with a do-follow tag, then it can help but this happens very rarely).

Misunderstanding no. 2- You cannot buy or sell product or services with the help of Social Media Optimization- This is not the fact because you can actually buy/sell things on social media however; your approach needs to be different and very smart. Moreover for selling things on social media you need to remember that your approach should be completely different from the traditional web marketing approach. Here you need to have more of a sophisticated style for pulling the crowd first and then letting them know different strategies which will help them.

Misunderstanding no. 3- You cannot maintain a record of all your friends if you start following too many- Well the truth is that you can truly keep record of your friends even if you follow too many and for this all you need to do is to use some effective tools like Tweetdeck, Twitter lists and many more. So if you want to keep a record of all your friends on twitter even if you follow a long list of friends then start using relevant tools and see the difference.

The above mentioned are some of the facts that are wrongly perceived by many…I hope my clarifications will help people in clearing their perception…!

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit: http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298

Comments (0)

April 29, 2010

Tips For Effective & Regular Web Maintenance For Fruitful Web Results…..

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web Design — Magnon Team @ 2:36 am

It is a common tendency of most of the webmasters to start celebrating and relaxing the moment they get to see even the slightest bit of improvement in their website’s performance or the moment they get desired results. These people get so carried away with their website’s achievement that they stop giving due attention to their site. Regarding this tendency, it can be said that this type of approach can be tolerated in case of less competitive websites; which do not have too many competitors to compete with. But in case of highly popular websites, which have a long list of competitors constantly waiting for opportunities to bring one’s website down, continuous amount of professional SEO treatment is regularly required. Thus is simple words it would be true to say that when it comes to search engine optimization: for popular and competitive sites, there is no room for rest.

However, it is a fact that there are many people who prefer to do SEO work for their website by themselves (instead of availing SEO services) and as they are highly busy with other necessary activities, they lack in giving proper assistance. So to help all such people and make the process of regular SEO assistance easy, I have stated some points. These points will give you a clear idea of what all things you must do to ensure that your website is all fit and fine, there is nothing which will bother its performance or will affect its growth and moreover, your activities are advanced and highly effective.

Let’s see:

 First & foremost, make it a point to keep check of what your competitors are doing to increase their site’s efficiency- this is necessary because many people think, what they are doing, no one else is doing (this belief is wrong). Always remember; there are many experts who are copying your hard work and are also doing something better than that. So it is always better to be alert and keep track of one’s competitors’ activities.

 Keep checking for crawling errors and rectify them as soon as they get identified- many times, even after content on the site gets published, due to some minor technical errors like sitemap publishing or server downtimes etc search engines like Google, Yahoo, Bing etc do not crawl the latest content on the website. You might consider this problem as a simple one but this can prove to be a major one (as all your hard work will go waste if your site is not crawled).

 Make it a regular practice to check your sitemap’s condition- this is necessary because it is the sitemaps which helps/guides search engines to one’s site. Thus any error in the sitemaps can completely be fatal as search engines will not be able to reach your website.

 Keep checking for broken links and replace them as soon as possible- it is fact that the less number of broken links you have on your website, the better it is. So use as many tools as you can but ensure that you remove all the broken links from your site.

The above mentioned are some of the most effective tips which when put into regular practice will definitely keep your website healthy and will enable it to perform well at the search engines.

For any type of information regarding SEO/SEM/Web Optimization/Web Designing services, please visit:

http://magnonsolutions.com/

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

Comments (0)

April 7, 2010

Importance of Backlinks & Tips To Get Quality Backlinks To A Website Easily…

Filed under: Internet Marketing, Search Engine Optimization, Uncategorized — Tags: Search Engine Optimization, SEO services Delhi, Web Design, web design and development delhi, web design company Delhi — Magnon Team @ 6:38 am

It is a fact that link building plays a leading role in making a website popular among the global audience. It also greatly contributes in increasing the relevancy of the website among the search engines like Google, Yahoo and Bing. It is believed that the popular search engines like Google always prefer web pages that have maximum number of quality backlinks placed on them. Thus it means that the more quality back links you have on the important pages of your website that greater are the chances of the page appearing in the SERPs. Not only it helps in ensuring the visibility of web pages in the SERPs, but increasing number of backlinks also enables the website to achieve top search engine ranking positions thereby assisting it to become more and more popular.
However, it is also absolutely true that though links play a major role in website promotion and popularity, but at the same time getting quality links to a website is one of the most difficult aspects of ethical search engine process. There are many people who think that there are many ways of link generation in black hat SEO (unethical form of search engine optimization) but when it comes to white hat techniques then there is hardly any medium by which one can get quick quality links. But to correct the belief of all such people it is very necessary mention that even ethical SEO or as we say in common language: genuine search engine optimization process also have numerous ways by which a person can get authentic links to the important pages of their website. A few to mention are:

Comment on do-follow blogs- commenting on the blogs that have do-follow tags on them, is one of the easiest and most commonly used techniques for getting backlinks. For this, all you need to do is to go to relevant blogs, read their posts and give relevant comments (make sure you don’t over do it). Along with your comment you must also place the link of your website. And if the blogger will find your comment and your website relevant, then he will certainly place his link too.
Forum Signatures- Start posting on a continuous basis on forums like digitalpoint and place a link of your site in your signature. This way you can get a lot of back links but this method requires great deal of effort as spamming can easily get you into trouble.
Guest Posts- prepare relevant and good quality articles related to the theme of the blogger and make guest post on different blogs along with a few in-links to your blog site. However, here you need to be very sure about the quality of your content because that is what will persuade the blogger to publish your guest post.
Link Exchange- exchanging links with your friends or others you know, is also a common and easy way of link building.
Buy links from paid directories (with high PR) – getting help from reputed paid directories (with high PR) is also one of the quickest and easiest ways to get back links to a website.

So this time when you are in the need of backlinks, make sure that instead of worrying and wasting time you stick to the above mentioned steps and make maximum benefits from them.

For more information regarding Backlinks and ethical search engine optimization, please visit OUR WEBSITE

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…! CLICK HERE TO VIEW THE ARTICLE

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March 27, 2010

‘Magnon Solutions’ in SmartTechie’s List of Top 25 Internet Companies in India…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Networking, Web 2.0, Web Design — Tags: Internet Marketing, Magnon Solutions, PPC, Recognition, SEO, The Smart Techie, Web Design, web development, Web Services — Magnon Team @ 4:42 am

‘The Smart Techie’ one of the most powerfully distributed IT magazines with circulation of over 96,000 copies per month with a focused target audience of CTOs, CIOs, IT Managers and other members of the Digital fraternity, has featured Magnon Solutions Pvt. Ltd., amongst India’s Top 25 Internet Companies in its March 2010 edition”
[http://www.thesmarttechie.com/magazine/fullstory.php/RTVT358659298]

With joy and respect for the achievement, we at Magnon Solutions take this opportunity to acknowledge and thank every individual and organizations that have helped, supported and trusted us, during our successful business journey of 10 long years.

First, we would like to thank The Smart Techie for appreciating and rewarding our hard work and sincerity-dedication-commitment towards everything we do to satisfy our customers. This prized positioning is not only the result of our passion and continued effort to achieve success, but is also the outcome of our customers’ conviction and confidence in us as a comprehensive Interactive Media Services provider and the value proposition that we bring to the customer’s online initiatives. This makes it mandatory for us to sincerely thank all our customers; to mention a few: HBO, Bata, Emaar MGF, Daikin, HCL, Hyundai, Penguin Books, Bharti, FICCI, United Nations, HelpAge, Fever104, Hotspot, Ranbaxy, HDFC, ABN Amro, Schneider Electric, NEC, Axis Bank, Suzuki Motorcycles, Marks & Spencer, Videocon, Mahindra, ITZ Cash Card, Maruti Suzuki, Haier Appliances, The Claridges, Michelin, Samsung, Hilton… and the list goes unending.

[Please find a detailed list of clients at: [http://www.magnonsolutions.com/clients/]

At last but never the least, we also thank the Magnon Team for their relentless and absolute dedication to the company.

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October 23, 2009

THE “HTTP://” GYAN!!

Filed under: Internet Marketing — Tags: Dedicated Server, Shared Hosting, Virtual Private Server, Web Hosting. Server Hosting — Magnon Team @ 3:16 am

It is strange how server hosting has grown as a business spinning organizations around it. For instance, just typing “server hosting provider” in google gives you more than 28 million results!!

Choosing a match for this “indispensable pre-requisite” is tough not just by way of the type of server you might choose, but the service provider as well (now that’s a headache)!

Let us at-least broadly look into a few solutions available in the market today. Now the important part here is that each solutions comes with its niche advantage in terms of management, workability and cost advantage. There are more types of hosting than the ones described here but they all originate from these some way or the other.

Shared Hosting

Shared Hosting is the most popular hosting today; reason being, it is a “best price solution”. The concept behind shared hosting is that there are multiple websites on the same server and the space is shared between all as per individual requirements. The solution saves the cost of buying a dedicated solution for anyone in need. The only consideration a user needs to track is the allocation of bandwidth and up time of the server. These servers also implement considerable amount of restrictions on the uploads, usages, software registry etc; primarily to ensure that the environment is friendly to all the websites hosted there.

Dedicated Server

In case one has a heavy requirement either in terms of the space or bandwidth or registries on the server; it is advisable to go in for a dedicated machine or a dedicated server. In layman’s terms, you would get one dedicated hard-disk where your website will be hosted on the website.

A typical dedicated server configuration can be:

Single Core/ Dual Core Hard Disk
4GB- 8 GB Ram
1TB -2 TB Bandwidth

Now that is Huge!!

server_room

Virtual Private Server

This can be referred as a mixed solution. We can say that a VPS is something which is more that a shared server but less than a dedicated server. Confused??

Ok, basically in a VPS there is a dedicated slot provided to the user from within the shared hosting (managed by the provider himself). So its like a customized solutions that one can go for. Herein, the costs are more than that of a shared hosting but less than dedicated solutions and you have your own space to perform tasks the way you wish! The solution is most viable for the SME segment.

NEW AVTAARS

Now there are certain solutions which can be referred to as the “NEW AVTAARS” of the industry. There is nothing here in particular the practice of “going along the nature” has found its way in here as well! To some, it actually gives a lot of respite that even their hosting solution is having them contribute a little to the nature. Let us analyze some common practices-

Green Hosting –

Hosting on energy efficient servers which are powered by natural sources of generating energy come under the umbrella of “Green Hosting”. For instance, most Green hosting solutions are powered by the wind energy. It is important to note that these also come with a 99.9% up time guarantee. As it is said, non-renewable energy saved is like trees saved, so one can opt for this option for a good cause.

Cloud Computing

Another concept for the server industry is “Cloud Computing” Cloud computing is an elastic form of hosting wherein you use as much as you require. So if today you need more space & bandwidth, the service provider gives you the exact amount and when your requirement changed the provider gives only as much as you require. Same is the effect on the money you pay for the space you use. Simple isn’t it! Herein, a lot of space/bandwidth wastage is saved and hence the energy.

INNOVATIONS

The information mentioned above were the commonly available resources; however, there are several innovations one can opt for as well! Here is a popular video on youtube highlighting the same:

Guess what!! Google used old assembled computers to make their first datacenter!

It is most important to do a bit of “solution to usage” analysis before choosing the best match. There are plenty of solutions which might lure you in but may not have the best advantage in terms of either cost or usage.

Feel free to enquire on these solutions. Mail us at support@magnonsolutions.com

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September 10, 2009

Have you ever realized how essential the content in your website can be? If not, check this out…

Filed under: Internet Marketing, Search Engine Optimization, Social Media Optimization, Web Design — Tags: content for seo, content for website, content writing, seo content, web content, web writing, website content, writing for website — Magnon Team @ 7:07 am

While you attempt to boost up your business by attracting people to your website, content can be said to be one of the main facets in doing the same. The content that is put up in your website needs to be tested out. It should be such that it can have specific appeal to your target audience. In simple words, your writing should be such that it attracts people all over.

When you write content for your website, certain things need to be brought to notice:

The content that you create for your website should have the originality. It should be different and unique, conveying the right message to the right group of people. Moreover, fresh content with the visitor’s expectations in view would always be appreciated.

When you write good content, it reflects the writer’s individuality because it contains one’s flavor in it. Essentially, always try and add in a personal touch to the content. This would always interest the reader and he would be able to relate with the write-up. Indeed, if you are not able to give your best to your writing, it would be of no use putting it online as it would not bring repeated visitors.

The language that you use for your content has to be in easy and understandable. Visitors would turn away from your website if they require a dictionary to read the content. Easily readable content or articles can draw the attention of the visitors and would even interest them in your products or services if they are well written about.

There might be some web pages that contain spelling mistakes or grammatical errors and this may cause damage to your business in several ways. In the first place, it could harm the reputation of your company because such basic errors look very unprofessional. Secondly, improper writing affects the rankings on search engines. If there is no one to proof-read your content, put it into a word processor and run the spell check. This would definitely help!

If you think you do not get enough time to compile articles or put up content on your website, there is an option to pick up relevant article from wherever possible but keep in mind to mention the source at the end. Otherwise there might be copyright issues which might affect your business as well.

Make the content detailed enough to provide sufficient information, yet also keep it brief enough to get him interested in speaking with you. Ideally, the content of the website should be a good gel of paragraphs and bullet points, leading the reader to the contact us page and filling up his / her details.

On a final note, updating content on the website would assist readers in remaining updated with the latest developments at your end. We understand that in some business, the nature is such that is does not allow you to. However, a section like ‘What’s New’ or ‘Industry Updates’ would surely have something new for the site users to read.

Content is thus a good weapon on the internet and most of the time helps to win complete favor of the potential clients. It can again be said to be an effective communicating tool that informs people about everything that is happening around your business. So along with the site design and development, why not keep a steady watch on the content as well?

Why not give a thought to it and share with us..?

By: Shabana

Comments (2)

August 28, 2009

Making a shift from the conventional to the new media would be a great idea if you want to market your business efficiently!

Filed under: Internet Marketing — Tags: business promotion, new media, online campaign, online marketing, online wonders, traditional media, web marketing, why web services — Magnon Team @ 2:10 am

For promoting a business, it is seen that people use any new technique that is accessible. With the passage of time we have witnessed people experimenting with all the fresh things and accept it if the consequences turn out to be positive. The same goes for business promotions. Let us find out a few reasons why we see a shift from the conventional media to the new media.

First reason can be said to be the communication. Today we no more find one way communication. The letters to the editor or the television shows had very few audiences in terms of interaction. It is with the new media that the people have started hearing regularly from the audience. This solves the purpose of the interactive media.

Secondly, publishing used to be very time consuming but with new media, it takes seconds for an article to be published. Moreover, the articles in print cannot be changed once on air but online articles can be edited number of times according to the requirements.

During this time when recession is at its peak, people look into easy methods of business promotion but spending less money. The traditional media includes various promotional techniques which ask for a lot of money. Out of all the techniques, the ones that use the internet turn out to be very effective and looking into its results, people are making the best use of the online promotions, leaving behind the print media. For instance, out of 100% invested for business promotion, 30-40% goes into online marketing, which is the most effective. Looking into this, people are making a logical shift from the conventional media to the new media.

When you want to distribute your advertisements or news about your company in new media, you can do it very conveniently sitting in the same place. Whereas, when you use the print media for circulation, you need people, resources and a lot of time. Thus switching to the online media could be a wise decision to make.

For your information, during 2007-2008, the banner advertisements in the Indian market is estimated to reach Rs. 2,350 millions INR approximately. Thus the future of online media business is foreseen to spread its wings and reach heights of success further in the Indian market. A quick survey of the market research says that the new media would work wonders in the coming years with a growth of nearly 49%. (The figures have been taken from IAMAI report for ‘Online Advertising Market in India’)

When it is clear that the new media is reaching heights of success, you need not wonder about how you can make this shift. Here are a few steps you can try out:

Whenever you try to make a shift from the conventional media to the new media, the first thing you need to know is the content quality. Unless the online conversations or campaigns add value to your promotions, the new media would not sound to be very effective. Simply adding the content will not help much unless you make your content to talk. New media demands for a two way communication. Along with it, adding human touch to the content would give you the best results.

Knowing your target audience is the next step. It would be effective if you join the conversations that follow now-a-days. A little research on how your target audience spends time online would give you enough confidence to become active online and engage people to enlarge your network.

Finally, create your own blog, your twitter profile, Facebook profile, with content through which a two-way communication evolves. Your target audience would then easily find you and communicate with you. Including forms or comment box would be useful.

Now when you know that leaving behind the traditional media can work wonders, what are you waiting for? We would love to know your suggestions on the same.

By: Shabana

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