March 23, 2011

Tips to Reduce Bounce Rate of a Website

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , — Magnon Team @ 3:54 am

It is a proven fact that the biggest concern of almost every website owner and web master is that of the bounce rate of their website. And if not just the bounce rate than the increasing number of bounce rate. This is why most of the webmasters always strive to reduce the bounce rate of their website because it not only affects the online business but also damages the reputation of the website among the search engines like Google Yahoo Bing etc. So if you too are going through this problem and even after putting constant effort have failed in stabilizing the bounce rate then below mentioned are some points which will help you get rid of this trouble…Have a read-through:

Website’s Compatibility with numerous popular browsers- Always remember, web compatibility with the browsers is the basic key to the success of the website. Because no one would like to visit and spend time on a website that is not compatible to the browser they are using, and is inconvenient-to-use, extra time-taking and causes irritation to the users. And this way, you might be loosing on quality leads.

Easy and Smooth Navigation- User-friendly navigation of a website is another important factor which plays a leading role in enabling visitors to spend more time on the website and go through it in a detailed manner. This is because a website which does not have a friendly-navigation, will never be able to retain the interest of the visitors. Rather it will distract them and the user will ultimately choose to move away instead of spending more time on an uneasy thing.

Make the best use of re-direction facility- Never ever compromise on the re-direction facility. Use it wherever necessary because it helps you present desirable and adequate information to the user at a relevant stage and it also saves the time of the visitor. Having said this, you must also never go over-board with it and use it only when it is genuinely required because excessive use of it makes the web page heavy.

Meaningful Relevant and Eye Catchy tag lines- Tag lines are first element that catches the attention the viewers and provides them the gist of the entire web page. So make sure the tag lines being used on your website are relevant to the information on the web page, are meaning and also attractive enough to catch the attention of the viewers.

Call-to-Action- Use call-to-action buttons on every page that talks about about your specialty and service offerings. This will stimulate users to put a query which will act as a business lead for you and will help you increase sales.

Allow user participation- Allowing user participation on your website will help you establish your brand identity, keep users aware of latest developments within your company and have their feedbacks. You can do this with the help of regular news posting, videos, live chat, discussions etc. However, do not add excessive and unwanted elements like images etc to your website. Remember, sober things always leave a long-lasting impact.

Try the above mentioned and if you need more information, feel free to get in touch with our consultants.

For more information, please visit: http://www.magnonsolutions.com/

March 10, 2011

Organic Search VS Paid Search !

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 12:35 am

Organic search is the search that has results appearing in SERP because they are highly relevant and well optimized from search engine’s point of view. They are the result of high-impact search engine optimization process and are completely keyword based. They are also referred as free search results. Paid search also known as inorganic search or even commonly termed as PPC (PAY PER CLICK), on the other hand are sponsored links used for advertising or promoting the business for a short period of time. They are used in the form of advertising campaign where the advertisers need to pay to the search engines, every time online visitors click on the ad. The position and rankings of paid search result depends heavily upon the bid money.

Organic search gives long time and life time results however, paid search results are quick and temporary, which means as long as you spend money on the campaign your ads will appear in the SERPs and the moment you stop, it will also disappear.

The basic difference between organic search and paid search are in the form of:

Position of appearance- organic search results appear on the right hand side of the page, just below the search box & above organic results. They have yellow background.

Duration of results- organic results are slow but life-time results which means once they start appearing, they continue to show for quite a long period of time. Paid search are quick in showing results but they quickly disappear too.

Trust level- in case of trust level, it can be said that they are moderate in case of organic search but it is less in case of paid-search as these result quickly goes off (the moment you stop campaigning)

Difficultly in achieving top positions- acquiring top positions in organic search requires lot of continuous effort but can be achieved relatively easily in paid search (first and foremost, it is the matter of the amount of money you spend).

Traffic volumes- Though traffic volume depends on the position of various keywords in organic search however, in the case of paid search the traffic is high for important keywords.

Advantages and disadvantages of organic search and paid search!

Organic Search (advantages):

- They do not charge any money
- They are natural results, thus more reliable
- These results take time to appear but are long lasting
- It has been observed that they are more appreciated than the paid search results, thus more clicked

PPC (advantages):

- Results come quickly
- The more money you spend, the higher ranking you are likely to get
- It has ability to assess most preferred keywords for organic searches
- It has the ability to connect audience to more targeted landing page

Organic Search (disadvantages):

- It is a time taking process
- At times it can be a costly affair because rate per hour of SEO can be expensive
- High ranking & visibility of every web-page in SERPs is very difficult.

PPC (disadvantages):

- It consumes lot of money
- The click scheme involved in it is very common

Organic search or Paid Search; which is more suitable!

Though both the methods have its own advantages and disadvantages and are beneficial for online marketing in their own right, but it is widely believed that Organic Search is far more effective in the long run as it delivers life time results. On the other hand PPC; which is extremely costly can be beneficial only for a small period of time. Never-the-less it is also highly effective because it helps to target the niche audience, as soon as one wants.

So if you too are thinking of promoting your business by any of the above mentioned methods, then it is necessary to say that you should first properly analyze your nature of business, budget and every other aspect and only then decide on the method you would follow. This will not only ensure good results but will also keep you on the safer side.

For information on Mobile Marketing/SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Hosting & Maintenance etc, please visit:

http://magnonsolutions.com/

March 3, 2011

Social Media Optimization and ROI in SMO !

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 3:00 am

By now I am sure you must be familiar with the term ‘Social media optimization’ but do you know how can you exactly measure your Return On Investment in Social Media Optimization…? No, then let’s begin with …by once again understanding the term…and then proceeding on to the measures that can help you in measuring the ROI in SMO.

Social media optimization can simply be explained as a newer medium of business promotion & branding, which aims at inviting targeted potential customers to the website with the help of online discussions, debates and many more user-engaging activities (and hence showing them their business-product-services etc). Although Social Media Optimization emerged as a form of cyber socialization and online information gathering but now-a-days it is primarily used for business promotion, branding and expansion. Over the years SMO has turned out to be one of the most widely accepted forms of business promotion which allows people to meet new members online i.e. on the forums, listen & voice different opinions and in the due time promote their business.

Well, now that we are clear about social media optimization, let’s move on and understand what Return On Investment in SMO is !

In the last few years, it has been observed that social media optimization has been hugely successful in providing numerous business opportunities to online business owners and for this reason now-a-days most of the businesses find participating in social networking activities mandatory. However, very few of them have realized that conducting social media campaign and participating in media activities can be a business expense which is in the form of time. However, for the companies who hire media experts and professionals for conducting SMO campaigns, the expense can also be in the form of money.

Moreover, you will find it very strange that according to a survey conducted by marketer.com it has been found that almost 80% of the online business owners have never even calculated the amount of money that goes in conducting social networking campaigns and their ROI on social media optimization. The most common reason for this is that people think, checking Return On Investment on social media optimization is almost impossible as there is no such method by which it can be calculated. This belief is wrong because even Geoff Ramsey, eMarketer CEO once stated “marketers believe that measuring true ROI for social media is difficult,” but this belief is relatively wrong because there are many metrics available with which it can be easily measured.

So the question is, if the companies want to measure their ROI on SMO, then how should they do it?

So here are a few tips which will help you in doing so !

- One of the most common methods is to simply calculate the amount of traffic that your website is receiving from different social media networks.

- Use the simple formula which is ROI = (x-y)/y – here x is final value and y is starting value. For example if your investment value is $ 20 and what you have got back is $ 60 then your ROI on SMO will be: (60 – 20) / 20 = 2 times your initial investment. Though in financial sense ROI is calculated completely in the form of dollars and cents but the capital can refer any form of investment – monetary or not.

- Metrics tool- It is accepted that ROI ? metrics but when it comes to ROI on SMO you can rely on the metrics like traffic counts, social media followers and fans, comments etc. Here, the main idea is not to go by the numbers but to identify what is the reaction of people, what are they ending up with and are they agreeing to what you are saying?

- Google Analytics- it is a free option for the measurement of ROI, but one should never go by the free tag because it can really provide a strong baseline for checking numerous factors like backlinks, users’ activity and many more.

- PostRank analytics- it is a bunch of tools which help in measuring social engagement on other platforms and services. The only good thing about it is that, instead raw numbers you can get to see compliments and comments from other sites that contribute to your statistics. It is also a powerful tool for checking the sentiment analysis.

You can also use tangible metrics form like:

- Number of increased visitors
- Number of returning visitors
- Number of page views
- Average time spent on the site
- Total amount of Adsense revenue &

Intangible metrics forms like:

- Customer satisfaction
- Improved communication with the members and customers
- Quality reviews
- Increased sales and quick brand perception

The above mentioned are some of the easiest ways by which you can measure your ROI on social media optimization.

For information on Mobile Sites/SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Hosting & Maintenance etc, please visit:

http://www.magnonsolutions.com/

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