January 28, 2011

Google Instant Preview and its effect on Search Engine Optimization…!

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Uncategorized, Web 2.0, Web Design — Tags: , , , , , , , , , , , , — Magnon Team @ 2:14 am

Now that we are taking about “Google Instant Preview” today and since it is a new topic on our Blog, so first let’s understand what exactly Google Instant Preview is…?

In simple language ‘GIP’ can be explained as a simple application which acts as the addition to the Google Instant Makeover and gives to the user, the benefit of getting a preview of the website while rolling the mouse over the search results and much before opening any particular site. In other words it can also be said that Google Instant Preview is an add-on which gives a graphic representation of the web-page in reference to the keywords or in accordance to the highlighted word or group of words within the search query. And with the facility, the addition-to-the Google enables search-engine-users to immediately compare the search results and thus save time (it helps them in saving time because the user does not have to open each and every site to see what they are looking for, is there or not…).

Now moving on lets discuss the already much discussed topic… “Does Google Instant Preview” affect search engine optimization of a website at all…? There has been much discussion and debate over the above mentioned topic however, still not many are aware of what has been the outcome of all of those, so let’s understand now:

See, it is very clear that with the help of the add-on, people will not have to open as many links as they used to when the instant-preview option was not available. Hence the number of websites, people generally open while browsing will naturally get reduced, as searchers will be able to see what the site is all about and whether it is helpful for them or not. Now…, this also meas that the webmasters/search engine optimizers will have to ensure that their website is performing its best in every ways, whether it is about giving information with the help contents, graphic representations or imagery displays etc. It is also important that the content of the website is based on most relevant keywords according to the theme of the site (as they help in getting traffic) and moreover, the website regularly updated so that it doesn’t give an impression of stagnation to the online searcher. Even the Meta descriptions which play a very important role in the process of SEO should be made highly relevant and the over all look and feel of the website should be attractive enough to catch the attention of the users.

Thus, we come to believe that as a matter of fact, every addition or change in Google have some consequences on the SEO mechanism and Google Instant Preview is no exception however, it will not make that huge of a difference, provided one takes the necessary precautionary steps in advance.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://www.magnonsolutions.com/

January 6, 2011

Importance of Keyword Research

Filed under: Internet Marketing, Magnon Solutions, Search Engine Optimization, Social Media Optimization, Social Networking, Web 2.0, Web Design — Tags: , , , , , , — Magnon Team @ 2:28 am

One of the basic aspects of search engine optimization, also referred as SEO, is the process of keyword research. However, there are many people (not used to the basics of internet) who still don’t know what does a ‘keyword’ mean, why is it considered as an indispensable part of the process of Search Optimization and why are they given so much importance and value by the webmasters. So for such people, it it becomes necessary for me to first of all explain, what exactly a Keyword means….’So you just recall last time you searched something on the net for your academic, professional or personal use. You must have typed some words or phrases in the search box of the search engines like Bing, Yahoo or Google, so as to get the exact results…

Those words or group of words (phrases) that you typed (or people type) to retrieve information are the keywords. Thus in short keywords can be explained as the elementary components that drive traffic into a website. By optimizing keywords, which is one of the most important aspect of the search engine process, one can drive maximum traffic to one’s website, blogs videos and even articles (if you are engaged in Article marketing and want to make a lot of money from it). And increased traffic will subsequently help you in increasing and improving your page ranks/web rank. Not only these, but with the use of relevant keywords you can also ensure that relevant quality traffic is coming to your website/articles/blogs etc. And last but certainly not the least, using and targeting the right keywords or the keywords best suited to your business theme & goal will efficiently determine the success of your website/online business.

Now you must have understood the basics of keyword and why they are considered an indispensable part of SEO and moreover must be thinking, how can one get the perfect keywords for their website or business and how to go about the keyword research process… So remember, the best way to do a keyword research is to use online tools or Google keyword research tool because they will easily help you in knowing the popular words that most of the internet visitors use for getting results. However, there are a few other factors you need to keep in mind during the keyword research process. They are:

  • First of all, very clearly define and understand the theme and motive of your business. Never mix goals. For example, if your are into buying and selling of used motor bikes then choose words like second-hand bikes or used bikes rather than going for generic words like bikes or automobiles.
  • Keyword phrases are always better than single words because they are less competitive yet they give defined results. However, never go for long sentences that have more than 3 words.
  • If you have a specifically targeted audience then be very particular about the geography while selecting the keywords.
  • Neither go for highly competitive keywords nor choose the least competitive ones.
  • Last, remember Keyword research is a continuous process and so you should do it periodically to keep your site ranking high.

As a matter for fact, in today’s cut-throat competition it is almost imperative for a business to get noticed if it wants to be successful and if you have an online business then Keyword research is one activity which will take you a few steps closer to your goal.

For information regarding SEO/ SEM/ Web Design/ SMO/ Online Advertising/ Web Hosting/ Web Maintenance etc, please visit:

http://magnonsolutions.com/

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