Magnon Solutions

Technology reaching heights, web customers usually ignore the basic things that can make a difference to your business. Keywords or key phrases can be said to be the main factor responsible for giving visibility to your website or help the customers reach you through the web. In other words, if a web user types the keywords relating to your products or services on the search engines, the keywords should be such that it lands up on your website. So, for optimizing your website on the search engines, your keywords should have more value compared to others.

Tactics of deciding on the right keywords:

Take a note of a few things that you should keep in mind while choosing the right keywords –

• First of all, try to do a swapping business. Think yourself to be a customer and make a research on the keywords you will use in the search engines to find your website.
• There are many keyword tools specifically designed to assist you in your search for keywords. These tools include Google Adwords Keyword Tool, Google Insights, Wordtracker, etc. These tools will tell you how popular your keywords are, in which region of the world it is mostly searched for, and also displays similar keywords.
• Also, get ideas from everyone and everywhere you can find (don’t forget your competitors’ sites) and list them all.

Keyword density:

The relevance of a web page is determined by means of its keyword density. The standard keyword density for major keywords is 3-7% and that of minor keywords is 1-2%. If the percentage of keywords is too high, the search engines consider it to be a spam and if it is too low, the keywords will not be very effective. Although there are no strict rules, 5-10 keywords in each page is considered to be a reasonable count.

Placing of the keywords:

Although the quantity of keywords is important for effective SEO results, the quality is equally important. There are certain placements of keywords that the search engines reach easily. Lets check for keyword placing starting from the top of the window:

• Place 3-5 keywords in the URL because it tells all about your website.
• Another unique place for locating your major keywords is the page title; because it usually gets displayed in search engines.
• If the paragraphs are lengthy, place the main keywords on every paragraph; and if they are short, place them after every 2nd paragraph.
• Try to place the keyword at the concluding sentence of your content.

If your potential customers are unable to find you, your website cannot be considered to be great however content rich it might be.  So, make some effort at the beginning to allow positive results continue.

Why not try on these guidelines for valuable traffic roll in to your website!

We welcome your thoughts and views…

By: Shabana